describing cab's business

1. B-Plan for cool cab’s in automobile industry
Group-30
Name:M.Shanmukhnath.
Class:BBA(F&IB)-B.
Roll no:1623622.
Submitted to : Michael Dsouza.
ED(Dept),VISTAS.

2. Impact of BREXIT on automobile industry
 Brexit doesn’t affected that much for the automobile
industry but it affected the companies which have their
businesses in U.S,because dollar rate decreased very
worstly at that point of time.
 Then if you are starting a new business in U.K,then
you will get more oppurtunities to succeed.
 Automakers were already struggling to make money.
"Europe has gone from the most profitable region in
the world in 2007 to the least profitable," said Erik
Jonnaert, secretary general of ACEA, the European
automakers association, citing the cost of meeting
increasingly stringent regulations.

4. Executive Summary
 Opening up exclusively for the lower income groups and in
a location wherein High end automobiles aren’t a scenario,
Cool Cab’s is a start-up that offers a complete store for all
the models of the 4 Wheelers as well as a retail parts store
for 4 Wheelers. Cool Cab’s showrooms will be opened in
sunderland in north,cardiff in west,norwich in
east,southampton in south.These are the main cities in u.k
and the nearby places is taken care by the near by
headofffices only and my headquarters are located in
Birmingham.
 The showroom will be first opened in Birmingham with a
rented space in the beginning after which will be expanded
after a period of 2 years

5. Mission
 The mission of Cool Cab’s will be to give
the customers 4wheeler’s more than just a
vehicle as that of being a desirable mix of
quality Automobiles and to create a friendly
atmosphere where Cool Cab’s will be
known as their 2nd home away from home in
terms of the service they would be getting.

6. Company Ownership
 Cool Cab’s will be completely owned by
S.Hawaza,my close friend who is a
Management graduate from Harvard
Business School, USA. He has a 6 year
experience with McKinsey & Company in
Florida and the last position held was that of
a Procurement Manager.

7. Keys to Success
 Cool Cab’s Keys to success are:
 Marketing Services
 Recruitment of experienced managerial talent
 Raising Sales
 Providing excellent services
 Customer Satisfaction
 A wide range of all the brands available at any point of
time

8. Objectives
 To become the leading dealer in the 4
Wheeler Industry.
 Increase sales to make Cool Cab’s a
sustainable business.
 Significantly increase sales by creating a
new market segment of customers

9. Company Summary
Cool Cab’s will be an exclusive outlet for
all the brands of 4 wheelers available in the
market, wherein customers will have a look
into all the brands and will enable them to
make a choice of their preferred brand of
vehicle. Cool Cab’s is all about All brands
under one roof.

10. Start Up Summary
 The owner of the showroom will put in an amount
of Rs. 25,00,000 and the rest will be taken a loan
for a 5 year basis which will be repaid to the bank
on time. The property at which this showroom is
located belongs to Mr. Prem who is the father in
Law of Cool Cab’s owner,Mr.Shanmukh. He has
agreed to give away the showroom which was
earlier a furniture showroom for a Rental
agreement of 10 years, each year which would be
Rs 5,00,000.

11. Application of funds
 Rental Costs
 Manpower Costs
 Salesman & Professionals: The salaries paid to the salesman and
Professionals would be the best in the market and would not
compromise on it as it will be paid at its best.
 Administration Staff: The admin staff or the person in charge of
accounts and taking care of the requirements of vehicles from
dealers have to also be given salary on a monthly basis
 Marketing & Promotion costs: These costs will be incurred in the
beginning of its operations in order to create a visibility to the
market.
 Development / Infrastructure Costs: These costs include costs
towards Interiors, Furniture and Fittings to make the showroom
attractive.
 Maintenance Costs

12. Market Analysis Summary
U.K’s automobile industry witnessed a growth of 16.04%
in 4-wheeler segment. Indian This segment includes a range
of vehicles mostly cars.
The main competitors for me is the
lyftcabs,kabbee,flywheel,ola taxi,grab taxi etc.
So as I am launching into a perfect competition my price
should be somewhat lower than the competitors and should
maintain the same quality service to the people.then only I
can pickup my business.

13. Sales in U.K automobile industry
During financial year 2014-15,4-wheeler sales in U.K
market showed a growth of 17%, with an increase in
exports by more than 40%.
Sales trend of 4-wheelers in U.K market
INCREASING.

14. Strategy and Implementation Summary
 Competitive Edge: Cool Cab’s competitive edge
lies in the vision of its Owner, who understand
better than many of their rivals that a visit does not
just include a customer to but a 4 wheeler, it
includes the entire service experience
 Positioning Statement: It is the express purpose
of Cool Cab’s to become the local leader in quality
and service experience of all the small Dealerships
firms within the Birmingham’s region while
maintaining a low cost plan.

15. Marketing Strategies
The company has a modest program of marketing
its services that include the following:
 Flyers.
 Direct mailers.
 Discounts to regular Customers.
 Newspaper ads.
 Yellow pages.
 Referrals through other local businesses.

16. Promotion Strategy
 The promotion strategy will take the form of
flyers, direct mailers, price discounts, and
advertisements in newspapers and yellow
pages.Cool Cab’s will also make its presence felt
in Micro Blogging sites like Twitter. Cool Cab’s
does not desire to spend a large amount on
marketing until the firm is ready to expand either
into new facilities or open up new ones. It is
estimated this will occur sometime after 2 years

17. Pricing Strategy
 Cool Cab’s exists in a purely competitive
environment where each firm must be a price
taker. In other words, the firm has no ability to
affect the market price of its services,
regardless of how many automobiles sells. In
this case, therefore, marginal revenue (the
revenue incurred by producing or servicing one
more unit) is Just 10% to the price charged.
Furthermore, because the demand curve is
essentially horizontal, Cool Cab’s can sell
automobiles at total capacity without effecting
the price.

18. Sales Forecast
 Since the 4 Wheeler industry is, operationally, a
sales-shop environment, it is somewhat difficult to
estimate sales.From our statistics earlier we have
come to a consensus that there will be atleast 2
vehicles sold on a day to day basis and given that
10% is the margin the manufacturers give for the
Dealers, it would mean that there would be a profit
of Rs 10,000 per Vehicle. For the most part, sales
for an automobile dealership are steady year round
and reflect little seasonality.

19. Management Summary
 Shanmukh nath worked with McKinsey &
Company for 6 years before which he was
associated with FORD Motors as the Sales
Manager. Since that time, he has worked for
a variety of projects for FORD in getting the
main project under the TV head of
overlooking the sales of 4 Wheelers in U.S.
and has numerous certificates in achieving
Targets

20. Financial Plan
 As said earlier the finance will be taken care of for the
initial investment in the following ways:
 The owner,shanmukh nath contributing Rs 25,00,000
 Taking a loan from HDFC Bank for Rs 50,00,000 in
order to purchase the stock necessary to run the
showroom
 Cash Flow projected for the initial year of operations is
given below:

21. Projected Income Statement
Year1 Year2 Year3
Sales 7,00,00,000 7,40,00,000 8,20,00,000
Direct Cost of
Sales
6,30,00,000 6,66,00,000 7,38,00,000
Gross Margin 70,00,000 74,00,000 82,00,000
Gross Margin 70,00,000 74,00,000 82,00,000
Gross Margin 70,00,000 74,00,000 8,20,000
Marketing Exp 2,00,000 - -
Rent 5,00,000 5,50,000 5,50,000
Utilities 1,50,000 2,00,000 1,80,000
Insurance 50,000 55,000 60,000
Personnel 7,20,000 7,50,000 8,00,000
Electricity 1,20,000 1,30,000 1,20,000
Total Operating
Plan
17,40,000 16,85,000 17,10,000

22. Human Resources

23. Summary
Cool Cab’s will be a huge busines enterprise
at the end of the 3rd year and it will have a
great market to cater to given the rate at
which the market is growing. Since its a
service having all the brands under the 4
wheeler category and this will be a huge
chance for the business to develop in a place
like Birmingham.

24. Technological support
 Now a days as technology is growing day by day so
there is a compulsory need to go with the technological
advancement for the succession of our business.
 We are providing app in google play store and app
store for customer’s easy convenience to use and they
can select the destination and can ride.
 Then they can select which brand of car they wants
and can book their rides.
 They will get offers like promo rides,bonus
bonanzas,discounts etc for every 10 days.

25. THANK
YOU.