Driving ROI with Social Selling at The Greater Vancouver Board of Trade
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Social Selling Keynote at the Vancouver Board of Trade. Why you need to attend: The 9 Immutable Rules of Engagement in social media and social selling How your social graph can help you close deals and generate leads Sales hacks for LinkedIn, Twitter, and Facebook that will fill your sales funnel How to become an expert content curator that can build credibility and attract business About the speaker: Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World. He has spoken to over 100,000 people on 5 continents on sales, marketing and social selling and is the co-author of Guerrilla Social Media Marketing, Sociable! and Closing Bigger.
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Driving ROI with Social Selling at The Greater Vancouver Board of Trade
- 2. @ShaneGibson #GetSociable! $26 Billion Why did Microsoft buy LinkedIn?
- 8. @ShaneGibson #GetSociable! A 3-month study of 500+ sales pros in the B2C and B2B space found that salespeople with social media aptitude were 6X more likely to exceed quota than those with moderate or minimal social media use and competency. (Kitedesk / A Sales Guy Consulting Inc.)
- 9. @ShaneGibson #GetSociable! Thought Leadership Creates or Curates Relevant Content Builds Community Has Relevant Engaging Conversations networker
- 10. @ShaneGibson #GetSociable! Discovery Consumption Interaction Connection Consent The 5 Stages of Consent
- 13. @ShaneGibson #GetSociable! • Complete social media profiles • Being active socially (online and offline) • Have you posted yet today? • Guest blogging/writing • Press releases • Google places / local • SEO
- 17. @ShaneGibson #GetSociable! “Nurtured leads make 47% larger purchases than non-nurtured leads.” – Annuitas Group
- 18. @ShaneGibson #GetSociable! • FAQ’s • Behind the scenes • Industry insights / Infographics • Round-ups • Interviews with thought leaders • Customer success stories / case studies • How-to’s • Top 10 Lists (People, Rules, Tips)
- 22. @ShaneGibson #GetSociable! #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Amplify through community #9 Get Sociable!
- 24. @ShaneGibson #GetSociable! • Twitter.com/search • Facebook Graph Search • Linkedin.com home • LinkedIn advanced search • Signals
- 35. @ShaneGibson #GetSociable! Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view
- 36. @ShaneGibson #GetSociable! 1. Check for signals (opens, likes, retweets, comments, private messages) 2. Visit “A client / prospect” profiles for updates and opportunities to engage 3. Look for trigger events on LinkedIn, Facebook, Instagram and Twitter 4. Thank / follow-back / connect 5. Curate 1-2 pieces of great content daily 6. Ask for introductions
- 37. @ShaneGibson #GetSociable! 1. Focus on the new sales funnel 2. Work leads through social proximty 3. Community + Content + Conversations 4. Use a social CRM like Nimble 5. Devote the time for daily disciplines
Editor's Notes
- Shane is odd.