This presentation is on how to create janitorial sales leads using landing pages. The target prospect here is property managers and property management firms. With landing pages we can create very specific messages to very specific prospects for janitorial, commercial cleaning and carpet cleaning leads. In this example we used testimonials as the value proposition

1. How To Create Janitorial Sales Leads
Targeting Property Managers With Landing Pages
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2. Creating a landing page for property managers
This is a presentation on how janitorial and
commercial cleaning businesses can create
landing pages for property managers and
property management firms, commercial
landlords.
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3. What is a landing page?
We can create a landing page offsite through a
CRM on a separate host or directly on your
website. A landing page is just a page, single
web page.
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4. Why?
• The point is you can
create very specific
messages for very
specific prospects
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5. Watch How To Video
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6. Property Managers
• In this case we are targeting
property managers.
• So right off the start we
want them to know we
specialize in servicing
property management firms
and then we show a picture
or image of what an average
commercial landlord looks
like.
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Can also show a common building in your area

8. What is your niche?
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Now some contractors focus on apartments or
condos and you would want to use an image
that reflects that specific niche.
Under the statement a good idea would be to
make a sub headline maybe of how many years
you have been in business or number of
accounts you have, etc.

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10. Building Ideas Blog
Testimonials
• Down in the paragraph we
listed 2 testimonials that are
industry specific with names
and company name. This is
just one message, one
theme to try this time.

Sample
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11. Value Proposition
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You can make 3,4 or even 5 different value
propositions, maybe next time the focus will
be on a technical angle or a service angle.
Lets say you offer 24/7 hour rapid response
time, this would be a great message for
service to explain and educate prospects on.

12. Value Proposition
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Every prospect is motivated by different things, this
is why its best to come up with several different
themes covering the basics. For example: technical,
service, value and client testimonials.
If you are already reaching out to someone 4-5-6
times a year we can just keep flipping the different
themes looking for a hot button.

13. Top 10 Commercial Carpet Cleaning
Marketing Strategies
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14. Final
• Down in bottom I like to give options, at this
point not everybody will be sold. This is the
place to offer options to explore more, learn
more about another subject.
• Can just segue into a technical page for
example. Ultimately the goal is to fill out the
form and schedule the appointment.
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15. Share A Link
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16. Looking to add more janitorial
accounts?
Finally a sales & marketing
platform specifically for
the commercial market
Learn More
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