3. What is Business..??
• A business is a legally
recognized organization designed to
provide goods and services toconsumers
withthe motive of earning profits.
4. What is environment..??
• Circumstances, influences, stresses, and competitive, cultural,
demographic, economic, natural,political, regulatory, and
technological factors (calledenvironmental factors) that effect the
survival, operations, and growth of an organization.
5. Business Environment
• Definitionof Business environmentby Davis
Keith“TheAggregateofallconditionsevents
andinfluencesthatsurroundandaffect
business.”
6. Characteristics ofBusiness environment.
• Business is the surrounding situation that affect the business.
• Business environment is very Complex and needs a deep study.
• Dynamic nature is oneof the part of business environment. Study
of changes is veryimportant for the business.
• Environment = Opportunities & Threats
7. Characteristics of Business Environment.
• Changes in the environment cant be done by one
businessman. Businessmanhasto adjust to the
environment.
• Creates framework for business.
• It’s a challenge and an opportunity for the business man
and its study can help make or brake the business.
• As the business environment is very complex and cannot
be changed hence It needs adaptability.
8. Need & Importance of Business
Environment.
• The study of Business Environmenthelps
keepingthe business flexible.
• To exploit business opportunities fully.
9. Need& Importance of Business
Environment.
• To make business socially acceptable.
• To keep the business enterprise alert.
• To maintainadaptabilityto socio-economic changes.
• To understand future problems and prospects.
• To ensure optimum utilization of resources.
14. currentBusiness environmentof India.
• Thissector hasattracted about $1647 million from April 2000 to May
2015. 100% FDI is allowedunder automatic route. During year 2013–
14, FDI in textile sector was increased by 91%. Indian textile industry is
expected reach up to $141 billion till2021.
• SEBI hasincreased the investment limits for FDIs to invest in India.
• liberalisationof import and export policies.
21. Global
Environment
Technological
Environment
Economic
Environment
Political
Environment
Social-Cultural
Environment
Natural
Environment
Increasing opportunity
as world has become
one market
Technology reaches
people through
business
Growth strategy Role of legislature Culture creates peopleManufacturing
depends on physical
inputs
Improving quality Increased productivity Economic system Role of executive Culture and
globalization
Mining and drilling
depend on natural
environment
Competition from
MNCs
Need to spend on
R&D
Industry Role of judiciary Culture determines
goods and services
Agriculture depends
on Nature
Capital and
technology transfers
Fast changing
technology
Agriculture Constitution of Determines People’s
attitude to business
and work
Trade between two
regions depends on
geographical factors.
Deciding which
markets to enter and
how to enter
Rise and decline of
products and
organizations
Infrastructure New direction for
government’s role
Caste system Transport and
communication
depend on
geographical factors.
Adjusting the
management process
High expectations of
consumers
Money and capital
markets
Spirit of collectivism
and individualization
The needs of people
and demand for
various products
largely depend on
physical environment
and WTO Problem of techno
structure
Per capita and
national income
Education, awareness
and enlightenment
System complexity Population Family and marriage
Increased regulation
and stiff opposition
New Economic policy Authority
Demand for capital Scientific spirit
Social change Ethics in business
Social responsibility
22. Variable Relevance to Business
Income & employment Purchasing power of people & demand for
goods & services.
GDP trends Overall investment climate in the country.
Distribution of income Prevailing inequalities in income & wealth
distribution.
Price Trends _____/output discuss inventory ____
profitability, ____ investment etc.
Tradeand BOP Trends Degree of flexibility on exports and imports,
incentives/controls.
Industrial policy. Role & Scope for private investment.
Monetary policy. cost and availability of credit, its impact on
demand
Global linkages. Fosters open competition, removal of trade
barriers, protectionism abandoned.
Economic planning. Priority areas/sectors of investment.
Global economic Trends. Influences outsourcing Foreign investment,
etc.
23. Pre-1991 situation Post-1991 situation Consequent/implication
of the change
Private sector excluded from many
important industries. In a number of other
important industries public sector had
priority to establish new undertakings.
All but a few industries are open to the
private sector.
Enormous scope for private investment.
Considerable freedom to decide the
portfolio strategy. Competition increases
substantially and public sector loses its
monopoly/dominant positions.
Entry, involving investment above
specified exemption limit, are restricted
by licensing.
All but a few industries are free from
licensing.
Reinforces the above factors.
Entry of large firms was subject to MRTP
Act restrictions, besides licensing.
No MRTP Act restrictions on entry. Reinforces the above factors.
Licensing and MRTP Act restrictions on
growth of existing undertakings.
All but a few industries are free from
licensing restrictions on growth. No
MRTP Act restrictions on growth.
Companies can grow organically and by
acquisitions. Firms will grow in size and
several industries will witness
consolidation of firms. A small number of
firms would eventually dominate the
industry in several cases.
Limited scope for foreign capital and
technology.
Foreign capital and technology policies
have been substantially liberalized.
Entry of many foreign firms by projects
and acquisitions. for Indian firms for
acquiring technology and establishing
joint ventures. Substantial increase in
competition.
Highly restrictive import policy. Imports substantially liberalized. User industries can benefit by global
sourcing. Import competing firms face stiff
competition. Global competition emerges
in the Indian market. Indian firms will
have to improve their competitiveness
and become more innovative to face the
global competition.
24. Variable Relevance to Business
Maintaining Law and order. Payment of Taxes.
Licensing. Providing information for making policy
decisions.
Money & credit. Taking up & completely contracts/project.
Facilitate fair competition. Participation in voluntary programs.
Facilitate growth & development of business. Service to Govts. bodies.
Providing Infrastructure Implementation of rules, policies, programs
envisaged by the govt.
Exchange of information.
Protecting the interests of small industries.
Facilitate transfer & adoption of technology.
Govt. to Business Business to Govt.