Yahoo! India                  Services Offered:                    Concept Building, Research &                 Strategy,...
About      Yahoo! India launched World      Search Championship, an online      game based search competition      where u...
Objective       - Create awareness and excitement for Yahoo! World       Search Championship       - Build engagement for ...
Plan       - Create a Digital Strategy       - Identify and engage influencers       - Reach out to people through various...
Tasks       PRESENCE MANAGEMENT       - Created a Blog www.knowqout.com       - Facebook page http://www.facebook.com/know...
Presence@shackcompanis   6 |
Tasks       AWARENESS       - Spread awareness about WSC in general and quizzing in       particular       - Platforms use...
Awareness@shackcompanis   8 |
Tasks       ENGAGEMENT       - Continuously engaged users by posting quiz questions       from various fields catering to ...
Tasks: ENGAGEMENT@shackcompanis          10 |
Tasks       ACTIVITIES       - Conducted an offline sports quiz in Delhi ‘Quizinfo’       - Regular live quizzes on twitte...
Tasks: ACTIVITIES@shackcompanis          12 |
Results: Blog Mentions@shackcompanis               13 |
Results: Growth Chart@shackcompanis              14 |
Thank You:                 info@shack.co.in@shackcompanis                      15 |
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Yahoo! India: Digital Marketing Case Study

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Yahoo India partners with Shack Companis to create India's largest community of quizzers online.

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Yahoo! India: Digital Marketing Case Study

  1. 1. Yahoo! India  Services Offered: Concept Building, Research & Strategy, Information Architecture, Graphic Design, Template Development, Content Strategy (Social Media Channels & Blog)  Duration: 3 Months@shackcompanis 1 |
  2. 2. About Yahoo! India launched World Search Championship, an online game based search competition where users had to answer 10 quiz questions in shortest possible time. To create buzz around the same they wanted to leverage social media by engaging with quizzers across the country@shackcompanis 2 |
  3. 3. Objective - Create awareness and excitement for Yahoo! World Search Championship - Build engagement for Yahoo with quizzing and knowledge enthusiasts online - Create association for Yahoo! with the quizzing junta of the country - Encourage greater participation in World Search Championship@shackcompanis 3 |
  4. 4. Plan - Create a Digital Strategy - Identify and engage influencers - Reach out to people through various platforms - Create quality content - Monitor and analyze the platforms@shackcompanis 4 |
  5. 5. Tasks PRESENCE MANAGEMENT - Created a Blog www.knowqout.com - Facebook page http://www.facebook.com/knowqout - Slideshare http://www.slideshare.net/knowqout - Twitter http://twitter.com/#!/knowqout@shackcompanis 5 |
  6. 6. Presence@shackcompanis 6 |
  7. 7. Tasks AWARENESS - Spread awareness about WSC in general and quizzing in particular - Platforms used- Yahoo groups, Google groups, quizzing blogs, communities and discussion forums@shackcompanis 7 |
  8. 8. Awareness@shackcompanis 8 |
  9. 9. Tasks ENGAGEMENT - Continuously engaged users by posting quiz questions from various fields catering to the interest of all kind of users. - Participated in discussions and encouraged user generated content@shackcompanis 9 |
  10. 10. Tasks: ENGAGEMENT@shackcompanis 10 |
  11. 11. Tasks ACTIVITIES - Conducted an offline sports quiz in Delhi ‘Quizinfo’ - Regular live quizzes on twitter - Re-posting the quizzes on Slideshare for those not part of the action@shackcompanis 11 |
  12. 12. Tasks: ACTIVITIES@shackcompanis 12 |
  13. 13. Results: Blog Mentions@shackcompanis 13 |
  14. 14. Results: Growth Chart@shackcompanis 14 |
  15. 15. Thank You: info@shack.co.in@shackcompanis 15 |

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