Class 5: Project details

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Part 1: Coverage of group project components
Part 2: Internet/web technologies (groups exercise)

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Class 5: Project details

  1. 1. Web 2.0 & Online Communities, Summer School 2011 Day 4: Projects & Internet/Web technologies
  2. 2. This week (Week 2) Tuesday (day 4): – Internet/Web technologies (web server, HTML, AJAX,  ...) Wednesday (day 5): – Diving deeper into Facebook pages Thursday (day 6): – Social media case studies (strategies!) – Power of free (Phil Osborne ‐ Marketing) Assessment: – Blog assignment  1 – Group roles organised & ideas being explored 2
  3. 3. Getting these things done Us: – Group allocations (done) – Blog assignment 1 (done) – Schedule (today?) You: – Who wants to be the class rep? – Start thinking of viable online community ideas  – All accounts set up including blogs, Twitter accounts,  & wiki page – Blog assignment submitted by Friday 5:00pm – Who wants to be on a gaming panel at IRGO 2? 3
  4. 4. Gaming blurb “Resistance and control are familiar themes in video games. In  fact, a great majority of plots and narratives found in games  focus on humans battling it out with some form of invader  (e.g., aliens, demons, zombies) or fomenting a rebellion against  some giant corporation or governmental authority. The notion  of control is also central in video games. First and foremost, the  player controls the avatar and in many ways ‘plays god’ with its  life and death. But the game itself also controls the player  through the available choices of avatars and their skills, and  the parameters of the game and its environment, practically  begging players to try to circumvent them. This panel will discuss the idea that video games are the  ultimate training camps for resistance in the 21st century  ?real? world.” 4
  5. 5. 5
  6. 6. Assessing your performance Assessment Weighting Total Blog assignments 3 x 5% 15% Group project: 40% • Report 15% • Prototype 15% • Presentation 10% Final Examination 45% Total 100% Group project with 3 other students 3 components: report, prototype, presentation Presentations to expert panel (df. Dragon’s Den) 6
  7. 7. Blog assignment 1 (Due: Friday 22 nd, 5:00pm) Mashups are a great community‐driven example of  Web 2.0 technology in action. While mashups have  been used to combine music, videos, books, and other  cultural artefacts to make new creations, they also  provide a similar function on websites. Your job for this first blog assignment, is to show your  understanding of what web‐based mashups are by: – finding a website or web service that exemplifies a mashup – using this example to help give a clear account of what a  mashup is Make to sure read the guidelines and tips provided on  the main blog assigment page. 7
  8. 8. Assessing your performance Assessment Weighting Total Blog assignments 3 x 5% 15% Group project: 40% • Report 15% • Prototype 15% • Presentation 10% Final Examination 45% Total 100% Group project with 3 other students 3 components: report, prototype, presentation Presentations to expert panel (df. Dragon’s Den) 8
  9. 9. Group project (40%) Create a new social media‐focused website to  support & grow a new online community Idea should be original and potentially viable Built as a Facebook page (see Wed class) Team roles: – CEO ‐ Team leader – CTO ‐ Technical guru – Marketing Director ‐ Promotion and user attraction – Creative Director ‐ Design and creative decisions – Content and Community Director ‐ User interactions  and content management 9
  10. 10. The Facebook page (15%) 1. Purpose should be clear and aimed at a target  audience. 2. Should be apparent how you wish the  community to act. 3. Representative content present. 4. Clear, consistent design reflecting strong  identity. 5. Facebook page augmented by external apps. 6. Have social media content integration and  automation. 7. Evidence of active community engagement. 10
  11. 11. The report (15%) Executive summary: Report summary (300 words) Market research: Need, competition, niche, user  benefits Promotion strategy: User recruitment, retention &  motivation Content strategy: Proposed content types and use Action Plan: Sequence of future actions to grow site Design plan: Design choices behind branding Issues: Possible ethical and/or legal issues 11
  12. 12. The presentation (10%) Held during final Wednesday class Modified elevator pitch The presentation process: – One team member has 55 seconds to articulate  the ideas behind the Facebook page (no slides) – The remaining team members will then have 2  minutes to demonstrate the different features of  the Facebook page – The whole team will be available to answer  questions from the judging panel 12
  13. 13. Suggested timeline for projects Week Tasks 1 Contacted group members 2 Idea close to confirmation, roles assigned & plan  organised 3 Market research almost complete & report started 4 Website structure in place & seeding content added 5 Final website design done, community activity  continuing, report completed 6 Presentation ready for Wednesday, website & report  ready for submission 13
  14. 14. Time to meet your group mates! END OF PART 1 14
  15. 15. Part 2: Internet/Web technologies 15
  16. 16. The plan 1. Find your group letter & get into your groups 2. Pick a random number from the box 3. Choose your question to work on 4. Spend 30 minutes researching concept &  making a single slide presentation 5. Upload presentation to class page on wiki 6. One person (or more) from each group  presents slide to class (in selection order) 7. Top presentation gets a prize! 16
  17. 17. Questions 1. Is the Internet & the World Wide Web the same  thing? 2. How has AJAX transformed the user experience  on the web? 3. What do the terms “IPv4” and “IPv6” mean and  why are they significant this year? 4. How does the domain naming system work? 5. What is the relationship between HTML and  CSS? 6. How do websites remember who you are? 17
  18. 18. The end 18

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