We develop brand platforms for the digital ecosystem along three dimensions Unique Presence • User Connect • Be@er Recall Systema(c • Self-‐ Trend Map • Business organized • New Age Insight • Analysis Track data for responsive content Social Sixth Smart Designed for Connect Sense present genera0on technology Image management
Elevating a brand’s online presence with the 3Es Establish Enhance Evaluate Pla;orms from scratch Exis0ng interfaces Performance and data Websites, Mobile PlaJorms Applica(ons, Forums Trend Mapping and and Social Media Channels and Content Marke(ng Tracking Analy(cs
We made this happen for our clients. Success Stories
Case Study • 2011–12Goodyear • Joy of Journey Establ-‐ ished Key Pla;orm goodyearjoyoRourney.com Digital • Dis&nct brand posi&oning • Reinforcing the brand via travel communi&es Joy of Journey, an ac(ve community need online for travel enthusiasts. Strategy Crea(ng a unique go-‐to plaJorm for stories on travel. Engaging via informa(ve and real-‐(me content using social networking channels. Served Digital Channel Strategy • PlaJorm design & development • Content strategy, produc(on and modera(on
Case Study • 2010–13Yahoo! • World Search Championship Establ-‐ Key Pla;orm knowqout.com ished Know-‐q-‐out— an intense community of quizzers. Digital • Promote new features of Yahoo! Search to increase adoption Strategy • Highlight sponsor’s new launch — Chevrolet Beat need • With the power of Yahoo! Search integrated within, a quizzing plaJorm was designed. • Establishing a sustainable community for ac(ve par(cipa(on in Yahoo! World Search Championship annually and act as brand advocates. Served • Content Marke(ng for World Search Championship. • A structured blog with consistent content. FB community page — where members ac(vely shared their knowledge and gave feedback.
Case Study • 2010–11 Quaker • Mission to make India Heart Healthy Enha-‐ nced Key Pla;orm goodmorningheart.com Digital • Promote goodmorningheart.com and increase footfall • Increase registrations on the site via campaigning Campaign to promote Quaker’s online need plaJorm. Strategy A campaign for the conscious young genera(on of India who foresee health as an important aspect in future and reinforce the brand among them. Served Content Marke(ng • Digital Channel Strategy • Social PlaJorm design & development • Content strategy, modera(on and management
Case Study • 2010–12 Madhya Pradesh Tourism Enha-‐ nced Key Pla;orm mptourism.com Digital • Raise awareness about MP Tourism • Draw travellers to MP via content marketing Campaign to promote MP Tourism need online. Strategy Madhya Pradesh to be showcased in pictures, a@rac(ng travellers for it’s scenic, architectural, historic and cultural stories. Served Content Marke(ng • Digital Channel Strategy • Social PlaJorm design & development • Content strategy, modera(on and management
Services at Shack Design • Direct • & Develop Strategy • Front Back •Deploy End End Pla;orms • Analy0cs • Content
Identifying the right direction Brand and Product Target Market Strategy Platforms Research Analysis Back End Structure Media Research Industry Research Content Analytics Posi(oning
Integrating interactive media Content Management Strategy Platforms Website/Microsites Systems Back End Structure Web and Mobile Mul(player Games Apps Content Analytics Digital Forums
Constructing the right message Strategy Platforms Communica(on Social Media Plan Structure Back End Structure Direct Audio/Video Content Marke(ng Produc(on Plan Niche Events/ Content Analytics Shows
Tracking for business impact Strategy Platforms PlaJorm/Brand Compe((ve Analysis monitoring Back End StructureDigital Marke(ng Campaign Insights Intelligence SWOT Analysis and Content Analytics Ac(on Plan
Icing on the cake Coded for Device Design Direct Immersive UX Intelligence Front End StructureTechnology made for Responsive Design Human Behavior Love for What We Do Develop Deploy
Why unique brand platforms is a smart call? Create the Right Pull Control over Data Independent digital Analy(cs derive presence captures ac(onable insights for focused target business as measured markets. via data and pa@erns of interac(on.
Why work with Shack? Online Movers Asset Builders Analysts by Design We translate brand-‐ We help brands form We bring back marke(ng oﬄine to an exclusive communi(es consumer behavior integrated digital around their product for insights from digital campaign. meaningful data to chalk out engagement. direc(ons.
Opening doors to the digital space. Founded Cive years back, Shack is a small powerhouse of new media ideas. From crea(ng the ﬁrst ever photo-‐blog for MP tourism promo(ons to buzzing quizzers with Yahoo! moments— we love the power of analy(cs to derive business insights.At Shack, our language is binary but we stand one to combine tradi(onal marke(ng wisdom with new age techniques. Away from our screens— we indulge in art workshops, theatre, baking or brewing coﬀee beans. So, drop by for freshly brewed coﬀee and your brand could go digital over a chat with our team.
Go Digital email@example.com or +91 11 466 963 38 Connect with Shack Visit us at www.shack.co.in143A, 1st & 2nd Floor,Shahpur JatDelhi -‐ 49