1. AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS & KIDS WIRELESS Toys & K I D S Snapshot Copyright 2011. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

3. During November, Toys Was The #1 Category On Kids’ Holiday Wish Lists Source: The NPD Group/KIDS Industry Data Service – November 2010 "What is on your child's wish list for the upcoming holiday season?“ Kids Ages 14 and younger During 4 weeks in November 2010, nearly 2,600 out of a total of 6,500 wish list items were toys - more than twice as much as any other category.

5. 23% Of Dollars Spent On Kids Ages 0-8 Was On Toys/Crafts 0-8 Year Olds 9-14 Year Olds Categories, Dollar Share – November 2010 Kids Ages 14 and younger Source: The NPD Group/KIDS Industry Data Service – November 2010 “ Other” includes: Gift Cards, Halloween Costumes, Health & Beauty, Items for the Home, Party Supplies, Sporting Goods, School Gear, Stationery During November 2010, Toys/Crafts represented 23% of dollars spent on kids ages 0-8 versus 7% for kids ages 9-14.

6. Apparel, Toys And Video Games Were The Top Categories Mentioned For Gift Card Redemption During The 1 st Half Of January 2011 Source: The NPD Group/KIDS Industry Data Service – 1 st Half of January 2011 “ If your child received a gift card over the holidays - what did they redeem it for?” Kids Ages 14 and younger For the first two weeks of January 2011, 23% of items that consumers mentioned that their kids had redeemed a gift card for were Toys vs 24% for Apparel/Accessories and 21% for Video Games.

7. NPD’s Kids Industry Data Service (KIDS) provides the only holistic view of purchases made for kids aged 0-14 across categories and retailers with a focus on licensing. NPD's Kids Industry Data Service Tracker information is based on results of an online survey of a nationally representative sample of U.S. adults aged 18+. Participants are surveyed weekly, capturing past 7-day purchases made for children ages 0-14. Results are then aggregated into monthly increments. Responses are weighted on age, income, education, region, household size and composition, and race/Hispanic and projected to total US population. Information provided on Holiday Wish Lists and Gift Card Redemption is based on raw responses from an unaided open-end question. Responses were standardized and aggregated into categories. For more information, please contact Charles Camaroto 1.866.444.1411 Email: [email_address] Methodology