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Idm unit i ppt (deleted 38112ace3a82cbb8fba22044606fd8dc)
- 1. Intro to Digital Media Digital Media, Typography, & Infographics
- 2. Why Multi Media? ..... It’s 2017
- 4. Media -> Medium -> Communication Main idea: Media: “the main means of mass communication (broadcasting, publishing, and the Internet), regarded collectively.” – Plural form of medium • Conveying a message • Multimedia- using one or more type of medium
- 5. Marshall McLuhan- “The medium is the message”
- 6. Intro to digital media Analog vs Digital • ANALOG: “elating to or using signals or information represented by a continuously variable physical quantity such as spatial position or voltage.” • DIGITAL: (of signals or data) expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization. • https://www.youtube.com/watch?v=b tgAUdbj85E
- 7. We’ve come a long way…
- 8. Technicalities • Digital- comes from binary digits or bits • Bits- combination of both binary and digits.. Woah! • Units of memory, whereby information is stored. • 8 bits = byte • 1KB = 1,024 bytes • 1MB = 1024 kilobytes • Binary/ double digits- value of 0s and 1s that make up computer data.
- 9. Think Pair Share Why multimedia as an art practice..? • Why Not? • How can multimedia be applied to my art practice? • How can multimedia influence, expand, or help prepare me in my studio? • Name an artist or designer working with multimedia and applying it to an inter-displinary art practice. • I completely disagree because…
- 10. A couple of multimedia inter-disciplinary based artists…
- 11. James Jean Bloom Traveler Graphite & Digital 2011 James Jean
- 12. James Jean Velum Mural I Graphite, ink, & Digital 2012
- 13. Diana Thater Diana Thater Knots + Surfaces Installation for 5 LCD video projectors, 16 video monitors, 6 DVD players, 1VVR- 1000 synchronizer, 6 DVDs unique + 1 AP 2001
- 15. Video of the Day Isabella Rosselini https://www.youtube.com/watch?v=X4tsEnGLKE4 How is this intermedia? How is it relevant to digital media? What is the concept of this? How are more than one disciplines coming together in this video?
- 16. Elements and Principles of ART
- 17. Elements of Art • Line • Shape • Color • Texture • Form • Value • Space
- 18. Principles • Balance • Proportion • Emphasis • Variety • Unity (Harmony) • Rhythm/Movement • Contrast • Repetition • Figure Ground Relationship • https://www.getty.edu/education/teachers/building_lessons/principles_design.pdf
- 19. Non-Universal Principles of ART! • Knowing the rules enables you to bend and/or break them (eg. Glitch Art) • Your artistic view on things enables you to find new ways of understanding/evaluating/interpreting and realizing content • Digital Media not only enables you to iterate these ideas faster but also provides more tools that help you through the process
- 20. Vector Graphics
- 21. Point Line Curve Handle What does Vector mean? https://www.youtube.com/watch?v=-VN_zzKy7UE Vector based software uses mathematical equations to describe and define points, lines, curves, and shapes.
- 22. Two main advantages of Vector Graphics are: 1. Resolution Independent (fully scalable - without quality loss). 2. Relatively small file size.
- 23. Raster Graphics at 500% Vector Graphics at 500%
- 27. Joshua Davis
- 28. Project I: Infographics- Sci Fi Alter Ego
- 29. in·fo·graph·ic ˌinfōˈɡrafik/ noun plural noun: infographics a visual image such as a chart or diagram used to represent information or data. "a good infographic is worth a thousand words" Project I: Infographics- Sci Fi Alter Ego
- 30. OBJECTIVES: To understand and apply the use of vector graphics to create a composition both in digital and tangible form. To learn how to utilize Adobe Illustrator in order to create a composition. To understand the basic structure of typography, & to be able to differentiate between serif and san serif types. To create and find visual equivalents relevant to your personal identity
- 31. Project I related assignments: •Part 1: Watch a sci-fi movie •Part 2.1: Alter ego I •Part 2.2: Design a Name •Part 3: Mind map your Sci Fi character •Part 4: Alter ego II
- 37. Blurpy
- 39. Typography Design composition using type (with an emphasis on design), including the arrangement and appearance of type. • Crucial component in inter/ multimedia design • Typography's main job is to convey information in writing “Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work which cannot be read becomes a product without purpose…” IDM text- pg. 79
- 40. Typography Text VS Type “Text is essentially written language represented as a combination of letters and words. It is used to express thoughts, ideas, and emotions.” “Type is a form of text. The term originally referred to the design of block and raised letters used for printing.” IDM text- Pg. 76
- 41. Typography Serif VS San Serif Important words: • Letter forms • Typeface • Font • Script Serif San Serif Typographic Design/ Typography: • Font selection • Leading • Kerning • Tracking
- 42. Think Pair Share Marshall McLuhan “The medium is the message” 1.Can McLuhan’s idea about the medium be applied to Typography? 2.How can McLuhan’s idea about the medium be applied to typography? 3.How can this application be useful. 4.If not, why not?
- 43. Typography –Text as a form of expression
Editor's Notes
- Mulit/intermedia- Used by combing multiple mediums/ media to convey a message. It can also be viewed as the interaction between multiple mediums in order to construct one cohesive piece of work. Most of our everyday interactions involve using multi media interfaces; from cell phones, ATMs, laptops, parking meters, and now, even vending machines, we are interacting with some type of multimedia presentation.
- Anything that has Text, images, videos, interactivity, and screen displays are all considered Multi media designs. Did you use your card to pay for your parking ticket this morning? Even parking meters have now become digitized with multi media displays
- Marshall McLuhan – leading and influential media communication theorist. ”medium that shapes & controls the scale and form of human association and action.” Focus should not be on the context of what is being said, but instead the medium by which it is delivered. Subject matter- irrelevant. Delivery format- crucial factor.
- Analog vs digital: In other countries, the analog to digital conversion is still occurring, still occurring in general (everywhere)- How can analog be converted to digital? – Analog to digital converters
- Have students get into pairs and discuss then share
- The seven elements of art are the building blocks any artwork, not only that but they are used to analyze and interpret works of Art as well. You might thing these apply only to traditional mediums such as painting or photograph but when you look closer you’ll see their use in the composition of a digital image or video as well, without them the chaotic representation that results won’t be easily understood by the audience. Or would it? Later we’ll look at the counter argument!
- The principles of Art are the “rules” or guidelines that we use to create a work of Art. They are incorporated to organize or arrange the structural elements of design. Balance – is the visual equalization of the elements of art Proportion – Is the relationship in size between the components that the artwork is made of Emphasis – How to make a component of a work to become the focal point Unity – Is the wholeness and togetherness of a work of art Variety – Is to combine the art elements to increase visual interest Unity and variety are related, they are the creative use of art elements, that is to say we use a combination of art elements in an interesting way to achieve them, for instance the combination of sizes, color and the texture of a mountain that you are taking a picture of. Rhythm/Movement – is to use the visual elements to produce the “feel” of movement! The hand of a person reaching for an object in the scene is one example. Contrast – Is the difference between two or more elements of art, if it’s color and texture then it’s the difference between the two color, say black and white and the texture say soft vs rough Repetition – As the name suggests is repeating an element many times for instance to achieve another principle which is… Form ground relationship – Is the relationship between a from and its background.
- https://helpx.adobe.com/illustrator/tutorials.html https://helpx.adobe.com/support/illustrator.html
- “typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work wnich cannot be read becomes a product without purpose…” What does that mean
- https://en.wikipedia.org/wiki/Letterpress_printing
- Letterforms: Unique shapes of individual letters Typefaces: Identified by their letter form Serif- additional marks or tips at the ends of each letter stroke. Originated from as Roman Letters cut into stone, “the extra line was a cut used to add precision to letter strokes and aid readability.” San Serif- Do not have added marks- clean and modern appearances: Easier to read at smaller sizes Script Typeface: graphic representation of letters, numbers, and symbols in a variety of styles and sizes Typographic treatment: How type is designed- what is done to the letter forms and words to make it more interesting/ visually appealing thus being able to have a greater impact for communication purposes. Font selection Leading: Spaces between lines of text Kerning: space between letters Tracking: space between words
- Think back to Marshall McLuhan: “The medium is the message” Marshall McLuhan – leading and influential media communication theorist. ”medium that shapes & controls the scale and form of human association and action.” Focus should not be on the context of what is being said, but instead the medium by which it is delivered. Subject matter- irrelevant. Delivery format- crucial factor.
- Typographic treatment: How type is designed- what is done to the letter forms and words to make it more interesting/ visually appealing thus being able to have a greater impact for communication purposes. Font selection Leading: Spaces between lines of text Kerning: space between letters Tracking: space between words
- Vector graphics aren’t limited to illustrations, they also include typography. How can type be expressive? Taken a verb and brought it to life through text
- Color!