Chapter 03


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Chapter 03

  1. 1. 2Publishing Online Web 2.0: Concepts and Applications
  2. 2. Overview Blogs and wikis are two Web 2.0 tools that allow users to publish content online – Blogs function as online journals – Wikis are collections of searchable, linked Web pages that users can create or edit collaboratively A Web site is a collection of related Web pages that are usually hosted on the same serverChapter 2: Publishing Online 2
  3. 3. OverviewChapter 2: Publishing Online 3
  4. 4. OverviewChapter 2: Publishing Online 4
  5. 5. The Structure of Web-basedApplications Blogs and wikis both offer users a simple way to publish content to the Web without the need to know HTML HTML uses tags to instruct a Web browser how to display a Web page – Cascading Style Sheets (CSS) is a complementary technology that specifies fonts, colors, layout, and placementChapter 2: Publishing Online 5
  6. 6. The Structure of Web-basedApplicationsChapter 2: Publishing Online 6
  7. 7. The Structure of Web-basedApplications Many Web applications use a three-tiered structure that allows users to interact with the Web site – Presentation tier deals with presentation of information – Middle tier is responsible for processing user input • Also called the business logic tier – Database tier is responsible for retrieving requested informationChapter 2: Publishing Online 7
  8. 8. Understanding Blogs Users update their blogs by entering new content using a blogging application – Collection of all bloggers (people who post to their blogs) and their blogs is referred to as the blogosphere – A permalink can be used to link to a specific article on a blog – Blog members read and follow a blogChapter 2: Publishing Online 8
  9. 9. Corporate BlogsChapter 2: Publishing Online 9
  10. 10. Understanding Blogs Citizen journalists share their thoughts about news and eventsChapter 2: Publishing Online 10
  11. 11. News and Opinion BlogsChapter 2: Publishing Online 11
  12. 12. Searching Frequently UpdatedWeb Content The World Live Web refers to the ever- changing nature of all types of information on the Web – News headlines – Frequently updated blogs – Updates on social networks – Popular terms on search enginesChapter 2: Publishing Online 12
  13. 13. Searching Frequently UpdatedWeb ContentChapter 2: Publishing Online 13
  14. 14. Web-Based BloggingApplicationsChapter 2: Publishing Online 14
  15. 15. Interacting with a Blogger Blog Components of most blogging applications include the ability to: – Create and edit blog posts – Configure the blog’s settings – Select a design template and customize its layoutChapter 2: Publishing Online 15
  16. 16. Interacting with a Blogger Blog To create a blog post, enter the title of the post Use the text editor to perform basic text formatting Create hyperlinks and upload images and videos You can edit or delete postsChapter 2: Publishing Online 16
  17. 17. Interacting with a Blogger Blog The Settings tab contains options for specifying: – Blog’s title and description – Whether the blog should be added to Blogger’s blog listings – Whether search engines will be allowed to index the blog when a new post is submitted – Formatting settings – Whether to display blog comments – Email and mobile settings – Permissions settingsChapter 2: Publishing Online 17
  18. 18. Interacting with a Blogger BlogChapter 2: Publishing Online 18
  19. 19. Interacting with a Blogger Blog The Layout tab allows you to configure your blog by customizing: – Page elements • Gadgets / widgets – Fonts and colors – TemplatesChapter 2: Publishing Online 19
  20. 20. Blogging with Multimedia Bloggers can upload images and videos from their computer, or third-party multimedia sharing services such as Flickr or YouTube Adding images to a blog enhances the blog – Most blogging applications resize images so that they fit in the content area – Use images in a compressed image format to reduce sizeChapter 2: Publishing Online 20
  21. 21. Blogging with MultimediaChapter 2: Publishing Online 21
  22. 22. Blogging with MultimediaChapter 2: Publishing Online 22
  23. 23. Blogging with Multimedia You can embed content in a blog or on a Web pageChapter 2: Publishing Online 23
  24. 24. Blogging with MultimediaChapter 2: Publishing Online 24
  25. 25. Blogging with Multimedia Most video-sharing Web sites contain the embed code that you should place into your blog application’s HTML editorChapter 2: Publishing Online 25
  26. 26. Blogging with Multimedia Video blogs are blogs whose posts primarily contain videos recorded by or featuring the owner of the blogChapter 2: Publishing Online 26
  27. 27. Extending a Blog’s Value After creating a blog, you should publicize it to increase traffic – Include blog URL in e-mail signature – Add links/information to social networking sites – Become an active participant on other blogs – Back (inbound) links and outbound links – Post reciprocal links – Notify search engines (ping) when there is updated contentChapter 2: Publishing Online 27
  28. 28. Extending a Blog’s ValueChapter 2: Publishing Online 28
  29. 29. Extending a Blog’s Value Advertising is the main source of revenue for most blogs – Leaderboard/banner ads – Skyscraper ads Context-sensitive text, image, or video advertisements are related to page contentChapter 2: Publishing Online 29
  30. 30. Extending a Blog’s ValueChapter 2: Publishing Online 30
  31. 31. Extending a Blog’s Value Google AdSense ads displayed on a blog are priced at either – Cost-per-click (CPC) • Paid when users click an advertisement – Cost-per-1000-impressions (CPM) • Paid when the ad appears 1000 times Blogger offers built-in functionality to work with Google AdSenseChapter 2: Publishing Online 31
  32. 32. Extending a Blog’s ValueChapter 2: Publishing Online 32
  33. 33. Understanding Wikis A wiki is a collection of Web pages where users can add, discuss, or edit existing content that they, or others, have created Contributors of wikis usually have to register to be able to make changes Wikis have an open structure allowing users to create new pages and link existing pagesChapter 2: Publishing Online 33
  34. 34. Understanding WikisChapter 2: Publishing Online 34
  35. 35. Understanding WikisChapter 2: Publishing Online 35
  36. 36. Understanding Wikis Many wiki providers host wiki applications on their own servers and allow contributors to use their features at no cost – They charge additional fees for increased storage Domain names assigned by hosting services typically contain elements of both the provider’s and user’s domain name Custom domain names are shorter and easier to rememberChapter 2: Publishing Online 36
  37. 37. Understanding WikisChapter 2: Publishing Online 37
  38. 38. Understanding Wikis Wikis can be used in many different settings, such as in a college information technology course – Students can post and share their notes – Users can create or edit an article using a WYSIWYG editor – Wiki administrator can track how page was modified over time, and who made each change • Revisions pageChapter 2: Publishing Online 38
  39. 39. Understanding WikisChapter 2: Publishing Online 39
  40. 40. Wikipedia Successful online encyclopedia generated by contributors Contains more than 3.1 million articles Sandbox page helps users learn how to use the wiki application software New articles are first posted in a private section until reviewers provide feedback and corrections are made – Moved to live site after corrections are madeChapter 2: Publishing Online 40
  41. 41. WikipediaChapter 2: Publishing Online 41
  42. 42. Google Wave Integrated collaboration tool that combines features from blogs, wikis, instant messaging, and e-mail Streams of communication are called waves – Waves are composed of blipsChapter 2: Publishing Online 42
  43. 43. Google WaveChapter 2: Publishing Online 43
  44. 44. Summary Blogs and wikis facilitate the process of creating and sharing online content Three-tiered architecture of Web applications Blogging is a popular tool for individuals and organizations Blogs usually are authored and maintained by individuals, whereas wikis reflect the knowledge of a community Wikis are a useful collaboration toolChapter 2: Publishing Online 44
  45. 45. 2Publishing Online Chapter 2 Complete Web 2.0: Concepts and Applications