GCSE Film Marketing Powerpoint

1. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about
the techniques used to influence opinion
LO: how to understand genre and marketing

2. Film genre is a concept that involves a
process of categorisation and labelling of
easily recognisable conventions that exist
in any particular set of films
It is used by both film
producing/distributing institutions and
audiences

3. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about the techniques used to
influence opinion
LO: how to understand genre and marketing

4. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about the techniques used to influence
opinion
LO: how to understand genre and marketing

5. Film producers use genre as a means of
minimising the economic risk in making
films
Film distributors/exhibitors use genre as
a means of advertising and promoting
films
Both depend upon audiences’
foreknowledge and past experience

7. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about: the techniques used
to influence opinion
LO: how to understand genre and marketing

8. Audiences use genre to give them predictable
pleasures when consuming/watching a film
Audiences have certain expectations of genre
films
Audiences expect genre films to involve
innovation, inflection/subversion of the
generic conventions

9. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about: the techniques used to
influence opinion
LO: how to understand genre and marketing

10. A film genre is defined by its conventions
These conventions must be present to make
a film a genre film but should involve some
aspect of innovation, subversion and/or
inflection (otherwise it becomes a formula
film)
Generic conventions will vary from genre to
genre but will usually involve such areas of
repetition as:
Mise-en-scene/ Setting
Visual style
Themes
Ideology
Stars
Character-types (including stereotypes)
Narratives)
Iconography
Cinematography
Special effects
Sound/music
Function

12. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about: the techniques used to
influence opinion
LO: how to understand genre and marketing

13. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about: the techniques used to
influence opinion
LO: how to understand genre and marketing

14. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about: the techniques used to
influence opinion
LO: how to understand genre and marketing

15. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about: the techniques used to
influence opinion
LO: how to understand genre and marketing

16. FO: Understanding, analysing, synthesising and evaluating
To help me develop an informed view, I am learning about: the techniques used to
influence opinion
LO: how to understand genre and marketing