Want to create a powerful PPC keyword strategy? Check out our three top tips.

1. 3 Essential Tips for
Creating a Powerful PPC
Keyword Strategy

2. Creating a Powerful PPC
Keyword Strategy
For many businesses, PPC campaigns are one of the most effective ways to generate
potential customers online. The ability to run laser-targeted ads can help you minimize your
cost-per-lead and can drive results in a matter of weeks as opposed to months and years.
But developing a successful PPC campaign isn’t an easy feat. Before you can begin
launching a campaign that will generate the number of leads you’re looking for, you must
first come up with a powerful PPC keyword strategy that will be the basis of all your efforts.
Want to get started creating an effective PPC keyword strategy? Here are three essential
tips you need to know:
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3. 3
3 Essential Tips for Creating a
Powerful PPC Keyword
Strategy

4. 1. Know Your Ideal
Prospect
Creating a great PPC keyword strategy starts with knowing exactly who your prospect is on
a personal level. As copywriting and marketing expert Joanna Wiebe (@copyhackers) puts it:
“Think about your prospect. Know them personally. And always message with what they
want – not what you want to say or what you think they might want – in mind.” (Source:
Marketizator)
It’s not just about looking at keywords that are relevant to your business. The more
important step is figuring out who the people are on the other side of the screen typing in
those searches. Start by creating buyer personas that outline the behaviors, motivations,
needs, and desires of your ideal customers so you know how to target other online users
just like them.
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5. 2. Track Your Keyword
Performance
The truth is, you won’t come up with a winning PPC keyword strategy out of the gate. The
most important component of building a successful campaign is constantly monitoring what
is and isn’t working, and then making necessary adjustments.
This means regularly updating your negative keywords lists and keeping tabs on your low
quality score keywords. You can make sure you only keep the ‘winners’ and increase your
visibility to more conversion-ready prospects, helping you get more out of each buck you
spend.
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6. 3. Longer Vs. Shorter
Search Queries
An interesting report done by Blue Nile Research in 2015 revealed a very telling trend: a
whopping 50% of searchers are using 4 or more words in their search queries, with 27%
phrasing their queries in the form of a question.
This means that it’s now more important than ever to go beyond the Google Keyword Tool
and find out the exact problems or questions your prospects are having. Users now often
ask very specific questions in their queries, and you’ll have to target long-tail keywords to
attract them to your business, or risk becoming invisible.
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7. 4. How Do You Organize
Your PPC Campaigns?
These are just a few of the countless different aspects that go into putting together a
successful PPC keyword strategy. What do you think are some other important things to
consider when researching keywords? Let us know in the comments!
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