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PERANCANGAN IKLAN LAYANAN
MASYARAKAT
“CINTAI KEBUDAYAANMU
SEKARANG”
(Outline Skripsi Aplikatif)
Seven S Togatorop
44309010099
Marketing Communication & Advertising 2009

LATAR BELAKANG
Indonesia Nation Branding
Kebudayaan
Identitas Bangsa
Lunturnya Rasa Cinta Kaum Muda
terhadap Kebudayaan
Penggunaan Iklan Layanan
Masyarakat
Cintai
Kebudayaanmu
Sekarang !

Perumusan Masalah
Maksud dan Tujuan
Manfaat

Landasan Teori dan Konseptual
Proses Perancangan
Iklan Televisi
Remaja
Persuasi
Perencanaan dan Produksi
Komunikasi
Pemasaran
Iklan
Iklan Layanan
Masyarakat

Strategi Perancangan
dan
Konsep Kreatif
Strategi Komunikasi Tujuan Komunikasi
DAYA TARIK IKLANBIG IDEA
EKSEKUSI KRATIF
Target Sasaran
COPYWRITING Konsep Cerita STORY BOARD

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