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How to Structure a Page for Higher Ranking

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Learn how to structure a webpage with a keyword theme to rank well in natural search results of Google, Bing and Ask.com.

Presented by SEO Expert Steve Wiideman from http://www.creativesearchstrategies.com/

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How to Structure a Page for Higher Ranking

  1. 1. Creative Search Strategies(How to Structure a Page for Higher Ranking)<br />Steve Wiideman<br />www.CreativeSearchStrategies.com<br />
  2. 2. Three Principles of SEO<br />What is SEO, in Plain English?<br />Having content to match search terms<br />Other websites referencing a target website<br />User behavior (“click and stay”)<br />
  3. 3. Back to Basics<br />Remember the Modern Language Association (MLA)?<br /><ul><li>Heading and Title
  4. 4. Tables and Illustrations
  5. 5. Thesis Statement
  6. 6. Spelling, Grammar, Punctuation
  7. 7. Bibliography > Evaluating Sources for Authorship & Authority
  8. 8. Plagiarism
  9. 9. Language and Style</li></li></ul><li>Back to Basics<br />Watch How This Plays Out within a Webpage:<br /><ul><li>Heading and Title = HTML Title & One H1 Heading
  10. 10. Tables and Illustrations = Lower Bounce Rate & Content Uniqueness
  11. 11. Thesis Statement = Meta Description
  12. 12. Spelling, Grammar, Punctuation = See Page 15 of the GSG
  13. 13. Bibliography > Evaluating Sources for Authorship & Authority = Links
  14. 14. Plagiarism = Duplicate Content
  15. 15. Language and Style = Geographic Targeting by Primary Language</li></li></ul><li>Titles & Descriptions<br />You Only Get One Chance to Make a First Impression<br />Get All the SEO Secrets to Rank Well in Google Here<br />Download over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.<br />www.SomeSEOSite.com/seo-secrets.html<br />SEO Secrets<br />Our title sucks, please don’t click here ever. Yes, this is the <br />same description we used everywhere. Seo secrets, seo<br />secrets, seo secrets, stuff, stuff, stuff, you ugly searcher.<br />www.Spamalot.com/seo-secrets.html<br />But J.C. Penny got away with it!<br />
  16. 16. Titles & Descriptions<br />You Only Get One Chance to Make a First Impression<br />Get All the SEO Secrets to Rank Well in Google Here<br />Download over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.<br />www.SomeSEOSite.com/seo-secrets.html<br />Call-to-Action + Keyword Theme + Value Proposition<br />Different call-to-action + same keyword theme + re-written value proposition or different value proposition.<br />www.yoursite.com/your-keyword-theme.html<br />
  17. 17. Headings & Subheadings<br />How Many Main Topics Do You Have Anyway?<br /><ul><li>Fact: Web Designers put heading tags around logos to drive SEO experts bonkers
  18. 18. Fact: You only need ONE h1 tag per page and it should definitely include your keyword theme
  19. 19. Myth: Dropping H1’s all over your page like Navy Seals in Abbottabad will help your ranking. NO, please don’t do this.</li></li></ul><li>Headings & Subheadings<br />Think STRUCTURE<br /><h1>Keyword Phrase Here</h1><br /><p>Your attention grabbing thesis here, with tags around one instance of the <strong>keyword</strong>. Supportive topic 1, and supportive topic 2. Tell them what you’re going to tell them.</p><br /><imgsrc=”images/keyword-one.jpg” alt=”Image of Keyword One and Description” /><br /><h2>Supportive Topic 1</h2><br /><div id=”video”><object>Some awesome video tagged with descriptive keywords </object></div><br /><h2>Supportive Topic 2</h2><br /><p>A summary of how and why supportive topic 2 exists and possibly a keyword-rich linkto a page dedicated specifically to the supportive topic.</p><br />
  20. 20. Answer “Yes” to 5 Important Questions<br /> Is there an easy way for people to share it?<br /> Is it more useful and relevant than alternatives?<br /> Is there enough awesome info to keep them here?<br />Is it always easy to find “buy” or “contact” buttons?<br />Will they want to link, share, Like, bookmark, Tweet?<br />
  21. 21. Get a Second Opinion<br />Quality Assurance is Everything<br />Seek Moonlighting English Majors<br />Use Mechanical Turk Workers<br />Send Out a Survey<br />Spell-Check in Word<br />Use Elance, oDesk, Freelancer<br />Hit up Your Facebook Friends<br />Send a Few DM’s in Twitter<br />
  22. 22. Questions?<br />
  23. 23. Connect with Steve Wiideman<br />Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.<br />He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.<br />He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google.<br />Steve Wiideman<br />www.SEOSteve.com<br />Facebook.com/stevewiideman<br />P. (562) 732-4417<br />E. info@seosteve.com<br />@seosteve<br />

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