The changing Customer Food & drink is an experience

1. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
1
Eatertainement

2. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
2
The changing customer

3. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Today’s society
• Smaller families
• More singles
• Aging of society
Customer behaviour
• Less social contact
• Looking for confort
• Service oriented

4. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Customer behaviour
• Healthy nutrition
• Sustainable development
• Dietical foods
Today’s society
• Environmental concerns
• Health
• Nature

5. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Today’s society
• Melting pot
• Traveling
• Globalisation
Customer behaviour
• Changes
• Zapping
• Variation

6. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Customer behaviour
• Impatience
• Demanding
• Time is the issue!
Today’s society
• Dual income families
• High income - less kids
• More luxury
• More confort

7. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Today’s society
• Individualisation
• Changing eating patterns
• 24/24 society
Customer behaviour
• Personal attention
• One to one
• Demanding

8. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Today’s society
• Communication & media
• Connected world
• Knowledge
Customer behaviour
• Lifestyle
• Brands
• E-commerce

9. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
The next customer
Good bye baby-boomers !
Here is the generation Y - millennial
1980-2000

10. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
1. Experience/enjoy/excitement 2. Comfort/proximity/access
3. Healthy/good for me/security
4. Sustainability/take care of
nature/fairness
Trends in F&B
Conceptual KEYSTONES

11. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
11
Vision Food & drink
Food & drink is an experience
Be creative
Create the perception
Freedom of choice

12. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
• Branding
• Concepts
• Flexibility (opening hours)
• Convenience
• Assembly
• Multi-functionality : Pop
up stores
• THINK from product
driven to customer driven
• Customer focus
• Merchandising
• Experience
• Facility of use
Impact on F&B
• Creativity
• Ethics and respect
• Internationalisation
• Functional foods
• Security (no sugar…etc)
• Ethics (good for you)
• Regional products
• Vegetarian
• Fairtrade / Bio

13. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Merchandise the concept
• Sight
• Smell
• Sound
• Taste
• Touch

14. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Sensory importance

15. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
The show does not start in the plate…
Restaurants need an other dimension :
Visual and show are the new features.

16. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Stimulating the senses
Let Light Dictate Mood and Attention

17. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Interactivity

18. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Atmosphere !

19. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Transforming a simple lunch into an attraction for the senses!
It’s a multi sensorial experience

20. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
• Story building
• Brand personality
• Theming
• « Couleur locale »
• Functionality
Merchandise the concept

21. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
The perception of the customer
• « Eatertainement » is reality !
• A different approach
• Freedom of choice
• Take–away & food ”to go” - Grazing
• Branding
• Cocooning

22. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com

23. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Fashion is in…

24. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
The future…

25. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Let’s eat in the street…

26. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Stay elegant !!!!????…

27. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Be romantic…What light can do...

28. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Everybody is different…

29. Software & Advisory for Integrated Real Estate, Facility & Workplace Management
www.MCSsolutions.com
Don’t overdo…