2. Hannah Becker
◉ Education:
- Masters of Business Administration (MBA) Florida Institute of
Technology
- BS Animal & Dairy Sciences Mississippi State University
◉ Author of The Motivated Millennial
- Creator of The MM Academy
◉ Becker Marketing & PR
- Specialty: Millennial Marketing
3. Today’s Presentation
◉ Meet The Millennials
◉ The Millennial Mind
◉ Millennials & Agriculture
◉ The Millennial Takeover
5. Millennials
◉ Born 1980’s to early 2000’s
- Children of Baby Boomers
◉ Largest generation on the planet (US Census Bureau)
- More than 50% of the world’s population 30 yrs or younger
◉ Most educated generation in US history
◉ Most debt-laden generation in US history
- Outstanding student loan debt exceeds $1 trillion
(White House).
7. Meet the Millennials
◉ Super educated
- 34 percent of 25 to 29 year-olds held a bachelor’s degree,
master’s degree, professional degree or doctoral degree
(Bloomberg).
◉ Ethnically Diverse
- 43 percent of millennials in the US are nonwhite, the
largest share of any generation (Pew Research Center).
- One-fourth of millennials in the US speak a language other
than English at home (US Census Bureau).
◉ Politically Independent
- Liberal views: marijuana legalization & same-sex marriage
- Conservative views: gun control and small business policy
- Divided on abortion rights (Bloomberg).
9. Why are they like that ?
◉ Millennial paradigm is in BIG contrast with older
generations
◉ “ Each generation is a fresh invasion of savages.”
-William Hervey Allen
10. Why are they like that ?
◉ Millennial priorities are changing how we do
EVERYTHING:
- Streaming television
- Conducting business
20. Millennial Don’t Trust:
◉ Academia
◉ Corporate America
◉ Financial system
◉ Government
◉ National Media
◉ Older generations
◉ Political parties
◉ Religious organizations
21. Is the American Dream dead?
◉ Half of the largest generation in America believes
is dead (Harvard University Institute of Politics)
◉ US middle class is shrinking and no longer
represented the majority of the U.S. population (Pew
Research)
◉ Inflation-adjusted hourly wages of young college
graduates in 2013 were lower than they were in the
late 1990s (Economic Policy Institute).
22. Millennial Concerns:
◉ Will I ever be able to achieve the financial stability
of previous generations?
◉ Will I ever get out of debt?
◉ Will I ever be able to retire?
◉ Will we (as a nation) ever see peace?
23. Millennial Mindset Summary:
◉ Millennials got a raw deal
- Will spend the next two decades paying for it
- Wage loss for minimum of 15 years (US Chamber Foundation)
◉ Millennials view the system as broken
◉ Millennials don’t trust anyone responsible
◉ Millennials are dedicated to change
- Want more for their children…
26. Millennials + Agriculture
◉ Millennials do not TRUST agriculture
- corporations
- environmental
- food priority
◉ No generation has been this removed from the farm
◉ Agriculture has been “last to the party”
- Farm - food supply chain obstacle
- Adopted an “us vs. them” attitude
27. Millennial Consumers want:
◉ Relationships with the organizations they patronize
◉ Increased organizational accountability
- TRANSPARENCY
◉ Need to know they can TRUST your organization
28. Great way to build TRUST with
millennial consumers:
29. Which Social Sites are Millennials on?
◉ Millennials are abandoning Facebook in favor of
Instagram & Twitter
◉ Senior citizens are flooding Facebook – accounting
for the largest segment of new users
◉ Choose your social platforms based on target
market
35. The Millennial Timeline
◉ 2015 - Millennials surpassed Baby Boomers as the
largest share of the U.S.'s voting-age population
(Bloomberg)
◉ 2017 – Millennials will have majority purchasing
power (Pew Research Center).
◉ 2025 –Millennials will dominate the workplace,
holding over 75% of jobs (Pew Research Center).
◉ 2033 - Working-age Americans will support more
people over 64 than under 18 (Bloomberg).
36. Conclusion
◉ Millennials are now the largest generation in both
the US & the world
◉ Millennials are very active on social media – esp.
Instagram & Twitter
◉ Millennials do not trust many of the traditional
institutions and organizations associated with
previous generations
◉ Social media is a great way for organizations to
build trust with millennials
