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How every consumer should growth-hack sustainability

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Slides for Cardabel's pro-bono traceability project's presentation at the 2017 Hello Tomorrow Summit

An extract of this presentation can be viewed here : https://youtu.be/gjtIXH_LOOE
The text resume of the project and of how YOU can contribute to it is accessible there : https://www.change.org/p/call-for-transparency-in-luxury-give-ourselves-power-to-plebiscite-best-practices?recruiter=819531232&utm_source=share_petition&utm_medium=copylink&utm_campaign=share_petition

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How every consumer should growth-hack sustainability

  1. 1. - Strictly Private & Confidential - 1 A CARDABEL PRO-BONO PROJECT GROWTH-HACKING SUSTAINABILITY THROUGH TRANSPARENCY & CONSUMER PLEBISCITE
  2. 2. - Strictly Private & Confidential - 2
  3. 3. MONEY & ENERGY = SAME FIGHT - Strictly Private & Confidential - 3
  4. 4. MONEY & ENERGY = SAME FIGHT - Strictly Private & Confidential - 4
  5. 5. MONEY & ENERGY = SAME FIGHT - Strictly Private & Confidential - 5
  6. 6. - Strictly Private & Confidential - 6 Money is power & every spending an opportunity Then why do we keep missing them ?
  7. 7. «> 80% OF ALL PRODUCED GOODS TAKE THE SEA BEFORE DISTRIBUTION » - Strictly Private & Confidential - 7 When you buy something : In what hands, which places, which processes, have they been ? Who is it benefitting to ? Who can guarantee you that it is trustworthy, safe, sustainable ?
  8. 8. COUNTERFEITS, CARBON ACCOUNTING, CONSUMERS' SENSITISATION... CURRENT SYSTEMS RELY ON FRAGMENTED LABELS - Strictly Private & Confidential - 8 Too many components & steps to check Too complex to have a label for each component & step Too remote from its usage to be understandable by the end-user Can’t we change that ?
  9. 9. WHY CARDABEL ? - Strictly Private & Confidential - 9 FINANCIAL MARKETS Leading banks, AM, exchanges & service providers (since September 2015) Auditors, investors, regulators PPCTD Information
  10. 10. WHY CARDABEL ? - Strictly Private & Confidential - 10 FINANCIAL MARKETS Leading banks, AM, exchanges & service providers (since September 2015) Auditors, investors, regulators PPCTD Information PPTCD : CRUCIAL INFORMATION IN A PRE-PROCESSED, CONCISE, TIMELY, DIGESTIBLE FORM
  11. 11. WHY CARDABEL ? - Strictly Private & Confidential - 11 FINANCIAL MARKETS Leading banks, AM, exchanges & service providers (since September 2015) PHYSICAL MARKETS & LOGISTICS Successfully audited one of Top 3 commodity trader’s supply chain (July 2017) – now in use on a day-to-day basis Auditors, investors, regulators Auditors, suppliers, clients PPCTD Information PPTCD : CRUCIAL INFORMATION IN A PRE-PROCESSED, CONCISE, TIMELY, DIGESTIBLE FORM
  12. 12. WHY CARDABEL ? - Strictly Private & Confidential - 12 FINANCIAL MARKETS Leading banks, AM, exchanges & service providers (since September 2015) PHYSICAL MARKETS & LOGISTICS Successfully audited one of Top 3 commodity trader’s supply chain (July 2017) – now in use on a day-to-day basis Auditors, investors, regulators Auditors, suppliers, clients FINISHED GOOD PRODUCERS ? Bridge the gap between industrial processes & end-consumers Consumers, citizens, everyone PPCTD Information PPTCD : CRUCIAL INFORMATION IN A PRE-PROCESSED, CONCISE, TIMELY, DIGESTIBLE FORM
  13. 13. FIRST USE CASE : REINVENT LUXURY - Strictly Private & Confidential - 13 WHAT PPTCD Information for every product We want to reinvent luxury digital & physical spaces & extend customers’ experience beyond By letting him ACKNOWELDGE the ECOSYSTEM and the CRAFT LEGACY more than just the finished product HOW A TRUE & COMPLETE HISTORY OF THE PRODUCT IS MAPPED & ACCESSIBLE TO THE CUSTOMER By letting him ACKNOWLEDGE the ECOSYSTEM and the CRAFT LEGACY more than just the finished product “Reinvent luxury as an immersion in an ecosystem, and an experience of its unicity.”
  14. 14. - Strictly Private & Confidential - 14 ACQUISITION OF PHYSICAL GOOD ACQUISITION OF ONLINE DIGITAL AVATAR= FULL HISTORY OF THIS GOOD= Acquired by John Key : online ledger = certificate of authenticity A PREVIEW & A CONCRETE ILLUSTRATION (1/2)
  15. 15. - Strictly Private & Confidential - 15
  16. 16. - Strictly Private & Confidential - 16
  17. 17. - Strictly Private & Confidential - 17
  18. 18. - Strictly Private & Confidential - 18
  19. 19. - Strictly Private & Confidential - 19
  20. 20. - Strictly Private & Confidential - 20
  21. 21. - Strictly Private & Confidential - 21 UNDERSTANDING INDUSTRIAL JOURNEY IS NEW RESPONSIBILITY ACKNOWLEDGING INTERMEDIATE WORK IS NEW VALORIZATION DETAILS GIVE NEW GARANTEES DISCOVERY IS NEW LUXURY AWARENESS, FOR BETTER SALES
  22. 22. - Strictly Private & Confidential - 22 Sustainability Society Economy Environment Viable Bearable Equitable
  23. 23. - Strictly Private & Confidential - 23 LET LUXURY FIRMS BECOME THE INCUBATOR OF TOMORROW’S “SOCIETY OF RESPONSIBILITY”
  24. 24. - Strictly Private & Confidential - 24 TAKE AWAY & CALL TO ACTION : HELP US GET THIS MESSAGE TO THE EXECUTIVES ! http://www.change.org/p/call-for-transparency-in-luxury-give-ourselves-power-to-plebiscite-best-practices (or send me an email at nicolas.zhang@cardabel.com & I’ll send you a link along with an invitation for a coffee !)
  25. 25. HIGHLY EXPERIENCED TEAM - Strictly Private & Confidential - 25 LIONEL SIMON Founder & CEO Co-founded OMF (now part of Euronext), Application Networks (sold to Reuters) and Renaissance Software (sold to Sungard) AGNES HAMAYON Co-Founder & UX Lead For more than 10 years a lead developer for Havas NICOLAS ZHANG Co-Founder & Lead Data Scientist Formed at Mines ParisTech, Columbia University, and ENS Paris- Saclay AUDREY SIMON Co-Founder & Operations & Marketing Officer Former middle office manager at a leading private equity fund SERGE PIERRARD Co-Founder & CTO Worked at Application Networks & Renaissance Software. Co-founded Xanadu (sold to Chinese company) ANTHONY LOUPOS Co-Founder & Head of NorAm >20 years of experience in large software implementations at banks for Misys/Turaz and Reuters

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