Slides for Cardabel's pro-bono traceability project's presentation at the 2017 Hello Tomorrow Summit An extract of this presentation can be viewed here : https://youtu.be/gjtIXH_LOOE The text resume of the project and of how YOU can contribute to it is accessible there : https://www.change.org/p/call-for-transparency-in-luxury-give-ourselves-power-to-plebiscite-best-practices?recruiter=819531232&utm_source=share_petition&utm_medium=copylink&utm_campaign=share_petition

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A CARDABEL PRO-BONO PROJECT
GROWTH-HACKING SUSTAINABILITY
THROUGH TRANSPARENCY & CONSUMER PLEBISCITE

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3. MONEY & ENERGY = SAME FIGHT
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4. MONEY & ENERGY = SAME FIGHT
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5. MONEY & ENERGY = SAME FIGHT
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Money is power
&
every spending
an opportunity
Then why do we keep
missing them ?

7. «> 80% OF ALL PRODUCED GOODS TAKE THE SEA BEFORE DISTRIBUTION
»
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When you buy something :
In what hands, which places, which processes, have they been ?
Who is it benefitting to ?
Who can guarantee you that it is trustworthy, safe, sustainable ?

8. COUNTERFEITS, CARBON ACCOUNTING, CONSUMERS' SENSITISATION...
CURRENT SYSTEMS RELY ON FRAGMENTED LABELS
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Too many components & steps to check
Too complex to have a label for each
component & step
Too remote from its usage to be
understandable by the end-user
Can’t we change that ?

9. WHY CARDABEL ?
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FINANCIAL MARKETS
Leading banks, AM, exchanges &
service providers (since September
2015)
Auditors, investors, regulators
PPCTD Information

10. WHY CARDABEL ?
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FINANCIAL MARKETS
Leading banks, AM, exchanges &
service providers (since September
2015)
Auditors, investors, regulators
PPCTD Information
PPTCD : CRUCIAL INFORMATION IN A
PRE-PROCESSED, CONCISE, TIMELY, DIGESTIBLE FORM

11. WHY CARDABEL ?
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FINANCIAL MARKETS
Leading banks, AM, exchanges &
service providers (since September
2015)
PHYSICAL MARKETS & LOGISTICS
Successfully audited one of Top 3
commodity trader’s supply chain (July
2017) – now in use on a day-to-day
basis
Auditors, investors, regulators
Auditors, suppliers, clients
PPCTD Information
PPTCD : CRUCIAL INFORMATION IN A
PRE-PROCESSED, CONCISE, TIMELY, DIGESTIBLE FORM

12. WHY CARDABEL ?
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FINANCIAL MARKETS
Leading banks, AM, exchanges &
service providers (since September
2015)
PHYSICAL MARKETS & LOGISTICS
Successfully audited one of Top 3
commodity trader’s supply chain (July
2017) – now in use on a day-to-day
basis
Auditors, investors, regulators
Auditors, suppliers, clients
FINISHED GOOD PRODUCERS ?
Bridge the gap between industrial
processes & end-consumers
Consumers, citizens, everyone
PPCTD Information
PPTCD : CRUCIAL INFORMATION IN A
PRE-PROCESSED, CONCISE, TIMELY, DIGESTIBLE FORM

13. FIRST USE CASE : REINVENT LUXURY
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WHAT
PPTCD Information for every product
We want to reinvent luxury digital &
physical spaces
&
extend customers’ experience beyond
By letting him ACKNOWELDGE the
ECOSYSTEM and the CRAFT
LEGACY
more than just the finished product
HOW
A TRUE & COMPLETE HISTORY
OF THE PRODUCT IS MAPPED &
ACCESSIBLE TO THE
CUSTOMER
By letting him ACKNOWLEDGE the
ECOSYSTEM and the CRAFT
LEGACY
more than just the finished product
“Reinvent luxury as an immersion in an ecosystem, and an experience of its
unicity.”

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ACQUISITION OF
PHYSICAL GOOD
ACQUISITION OF ONLINE
DIGITAL AVATAR= FULL HISTORY OF THIS
GOOD=
Acquired by John Key : online
ledger = certificate of authenticity
A PREVIEW & A CONCRETE ILLUSTRATION (1/2)

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UNDERSTANDING INDUSTRIAL JOURNEY IS NEW
RESPONSIBILITY
ACKNOWLEDGING INTERMEDIATE WORK IS NEW
VALORIZATION
DETAILS GIVE NEW GARANTEES
DISCOVERY IS NEW LUXURY
AWARENESS, FOR BETTER SALES

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Sustainability
Society
Economy
Environment
Viable
Bearable
Equitable

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LET LUXURY FIRMS BECOME THE INCUBATOR OF
TOMORROW’S “SOCIETY OF RESPONSIBILITY”

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TAKE AWAY & CALL TO ACTION : HELP US GET THIS MESSAGE TO THE
EXECUTIVES !
http://www.change.org/p/call-for-transparency-in-luxury-give-ourselves-power-to-plebiscite-best-practices
(or send me an email at nicolas.zhang@cardabel.com & I’ll send you a link along with an invitation for a coffee !)

25. HIGHLY EXPERIENCED TEAM
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LIONEL SIMON
Founder & CEO
Co-founded OMF (now part of
Euronext), Application Networks (sold
to Reuters) and Renaissance
Software (sold to Sungard)
AGNES HAMAYON
Co-Founder & UX Lead
For more than 10 years a lead
developer for Havas
NICOLAS ZHANG
Co-Founder & Lead Data
Scientist
Formed at Mines ParisTech,
Columbia University, and ENS Paris-
Saclay
AUDREY SIMON
Co-Founder & Operations &
Marketing Officer
Former middle office manager at a
leading private equity fund
SERGE PIERRARD
Co-Founder & CTO
Worked at Application Networks &
Renaissance Software. Co-founded
Xanadu (sold to Chinese company)
ANTHONY LOUPOS
Co-Founder & Head of NorAm
>20 years of experience in large
software implementations at banks for
Misys/Turaz and Reuters