Speaker: Tom Fishburne, Founder @ Marketoonist LLC

2. Always in Beta: Overcoming Idea Killers
Tom Fishburne

4. Beth Massura
I really like your idea!
I just have one small
suggestion...

5. Jessica Tatlow
To illustrate how GDPR
affects your mailable
database, I've...
VROOM VROOM

6. Hally Pinaud
I think it's just so great that
you've started inviting all of us
from finance to your campaign
planning meetings.

7. Ally Greer
Alright, moving onto
audience segmentation...

8. Mike G
If I see one more chart about the
emergence of AI, I'm going to saw
off my legs! Betcha machine-
learning didn't see that coming!

9. Andrew Schatzberg
Anyway, back to our 2018
budget changes...

10. Erica Free-Skarupinski
Let's settle it with an
A/B split test down the
center of the table.

11. Sudeep Misra
Here's how you hack
the funnel.

12. Kelley Lauginiger
The recent Facebook
controversy has pushed us
to divest in social media.
Watch now as I cut off our
nose to spite our face.

13. Cindy B
Excuse me a minute, guys.
"Siri, turn on chainsaw."

14. Leslie Robertson
Would you give your right
arm for this marketing
campaign to succeed?
Yes?
Well then...

30. Time Magazine
In later interviews with GM designers, it
emerged that the Aztek design had
been fiddled with, fussed over, cost-
shaved and otherwise compromised until
the tough, cool-looking concept had
been reduced to a bulky, plastic-clad
mess. A classic case of losing the plot.

32. @tomfishburne

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40. THINK OF ONE
FEARLESS
MARKETING IDEA
YOU’VE PICKED UP
THIS WEEK THAT
YOU’D LIKE TO TAKE
BACK TO WORK
WITH YOU

41. Everything I Needed To
Know About Marketing,
I Learned By Drawing
Cartoons
@tomfishburne

52. 1.
THERE IS NO CAPTIVE AUDIENCE

53. @tomfishburne

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67. “We certainly would not sanction or
endorse that phraseology. These
guys are Kentucky natives and they
love the state. But they have a
different constituency. Which is no
one.”
Kentucky Tourism Department

68. @tomfishburne

69. “Regardless of what Kentucky’s
Tourism Department says, we’re
rebranding the state. A grass roots
movement is taking place – driven by
proud Kentuckians, the Internets and
a little social media.”
#KentuckyKicksAss

70. @tomfishburne

71. @tomfishburne

72. The Best Marketing
Doesn’t Feel Like
Marketing.
@tomfishburne

73. 2.
TECHNOLOGY CAN’T SAVE A BORING IDEA
(BUT IT CAN AMPLIFY A REMARKABLE ONE)
@tomfishburne

80. @tomfishburne

94. People are more loyal to their
need in the moment than to
any particular brand.
Google

97. 3.
PLAYING IT SAFE IS RISKY
@tomfishburne

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106. 4.
MARKETING IS TOO IMPORTANT TO BE LEFT
TO THE THE MARKETING DEPARTMENT
@tomfishburne

108. @tomfishburne

109. Why are these bottles wearing hats?

111. @tomfishburne

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117. The lift was higher than if they’d given the
money off at shelf.

118. @tomfishburne

121. 121

123. innocent is made up of
thousands of nice little touches
Dan Germain
innocent

125. 5.
EVERYONE GETS A VOICE;
NOT EVERYONE GETS A VOTE.
@tomfishburne

127. @tomfishburne

128. @tomfishburne

142. Bad ideas are often good ideas
that don’t fit. It’s the job of the
editor to pick the good stuff and
weave it into a coherent story.
Jack Dorsey
Square

143. 6.
IDEAS NEED OXYGEN
@tomfishburne

145. Usage is like oxygen for ideas.
Every moment you’re working on
something without it being in the
public it’s actually dying, deprived
of the oxygen of the real world.
Matt Mullenweg
Founder
Wordpress

147. new ideas nonstop
@tomfishburne

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172. 7.
DOODLING IS THE SIMPLEST FORM OF
PROTOTYPING
@tomfishburne

173. THINK OF ONE
FEARLESS
MARKETING IDEA
YOU’VE PICKED UP
THIS WEEK THAT
YOU’D LIKE TO TAKE
BACK TO WORK
WITH YOU

185. Text Image Interdependence

186. @tomfishburne

187. Write down the idea in just a few words, like a
newspaper headline

188. Now draw a person or people beneath the
headline to help explain the idea

189. Now expand the drawing to add more detail
(connectors, bullets, frames, shadows, props)

190. Now exchange your
drawing with someone
around you.

192. a cheeky weekly cartoon in your inbox: marketoonist.com
1) Don Draper is no longer in charge
2) Technology can’t save a boring idea
3) Safe is risky
4) We all work in marketing
5) Everyone gets a voice; Not everyone gets
a vote
6) Ideas need oxygen
7) Doodling is the simplest form of prototyping
ALWAYS IN BETA
Overcoming Idea Killers