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Transforming Marktplaats (UXCampAMS, April 2017)

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Our journey so far to transform Marktplaats into a design-led, customer-centric organisation.

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Transforming Marktplaats (UXCampAMS, April 2017)

  1. 1. April 22, 2017 April 22, 2017 Design @ Marktplaats How we’re transforming on the go.
  2. 2. Jeroen Mulder User Experience Lead @ Marktplaats
  3. 3. A big hairy audacious dream: Bought and sold in 5 minutes. With a smile.
  4. 4. Time to change
  5. 5. Inside-out
  6. 6. Little collaboration
  7. 7. The world changed
  8. 8. Our transformation
  9. 9. Outside-in Strategic design Cross-functional Outcome over output Discover and fail fast 1 2 3 4 5
  10. 10. Outside-in1 Customer Journey Teams
  11. 11. Spark Finding Placing Trading ReactivationAcquisition Outside-in1
  12. 12. Spark Finding Placing Trading ReactivationAcquisition Outside-in1
  13. 13. Spark Finding Placing Trading ReactivationAcquisition Outside-in1
  14. 14. Spark Finding Placing Trading ReactivationAcquisition Outside-in1
  15. 15. Spark Finding Placing Trading ReactivationAcquisition Outside-in1
  16. 16. Strategic design2 Build a UX team
  17. 17. Jeroen Jeroen Nelleke RogerRochelle Strategic design2
  18. 18. Strategic design2 “Get out of the deliverables business!” Jeff Gothelf (Author of Lean UX)
  19. 19. Strategic design2 Analysis & Research Vision, Strategy & Concept Prototype & Validate Build
  20. 20. Strategic design2 Analysis & Research Vision, Strategy & Concept Prototype & Validate Build Not optional…
  21. 21. Strategic design2 Just say no
  22. 22. Cross-functional3 We all have the same goal
  23. 23. Cross-functional3 Designers Product Analyst Product Manager Developers QA Customer Service Business Analyst Marketing
  24. 24. Cross-functional3 Product Manager UX Designer
  25. 25. Objectives & Key Results Outcome over output4
  26. 26. Grow share of ads with leads in first day from X to Y%. Outcome over output4 Example Quarterly OKR
  27. 27. Discovery & Delivery Discover and fail fast5
  28. 28. Discovery Go through build-measure-learn cycle as quickly as possible to discover opportunities and validate solutions through research, ideation and prototyping. Discover and fail fast5
  29. 29. Delivery Build scalable, sustainable and releasable software. Discover and fail fast5
  30. 30. A journey
  31. 31. Faster, better, stronger
  32. 32. … but we’re not there yet
  33. 33. Culture > *
  34. 34. ?

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