Minutes from the May 2016 TEAM Coalition Conference Call

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Minutes from TEAM Coalition May 19, 2016 Conference Call: Marketing Committee Focus
PARTICIPANTS
Carl Mittleman – Aramark
Dan Klenetsky – NASCAR
Joy Dubost – Beer Institute
Dennis Wharton – NAB
Suzie Raven – NAB
Abeer Klosk – NBA
Ray DiNunzio – NFL
Ann Marie Lynch – NHL
Rishi Nigam – Americrown
Sara Neiman – NBWA
Meghan Hays – Anheuser-Busch
Suzanne McGovern – Constellation Brands
Alicia Chen – HEINEKEN USA
Diane Wagner – MillerCoors
Mary Mycka – SMA
Kil-Jae Hong, NHTSA
Kevin Abernathy – TEAM
Alex Ozenberger – TEAM
Jill Pepper – TEAM
Jessica Thurston - TEAM
Christy Verbosky – TEAM
TEAM CONFERENCE CALL DIAL-IN INFORMATION:
Toll-free dial-in number (U.S. and Canada): (866) 505-4901
Conference code: 1264287901
2016 CONFERENCE CALL SCHEDULE:
Month Date Conference Call Focus
January 1/21/2016 Marketing
February 2/18/2016 Membership
March 3/17/2016 Training
April 4/21/2016 Membership
May 5/19/2016 Marketing
June 6/30/2016 Semi-annual meeting, Aramark to host in Philadelphia
July 7/21/2016 Training
August 8/18/2016 Marketing
September 9/15/2016 Membership
October 10/20/2016 Training
November 11/17/2016 Marketing
December TBD Semi-annual meeting
Marketing Committee Agenda:
 Raise One Million ARMS wrap up
o Winner is Brandon Bridges of Adams, TN
o Total online pledges = 4,467
o Total MLB in-stadium pledges = 84,381
o Total NASCAR pledges = 487
o Total MLS pledges =
o Social media posts = 4,800
o NCAA MFF and WFF = 6,421
o Jack Daniel’s events = 522
o Total count = 101,078
o Raise One Million ARMS

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o Facebook page - https://www.facebook.com/RaiseOneMillionARMs/
o Nashville Predators activation with Jack Daniel’s
o Dallas Mavericks activation with Jack Daniel’s
o Texas Rangers activation with Jack Daniel’s
o Off the Rails Country Music Festival activation with Jack Daniel’s
o Constellation Brands incorporated Raise One Million ARMs into an employee-
engagement program for the month of April – Alcohol Responsibility Month.
Constellation employees in the U.S. and Canada were asked to make the Raise One
Million ARMs pledge. All those who participated were entered to win 1 of 20 $100 gift
cards made available by Constellation senior management.
o MillerCoors also asked employees to participate in Raise One Million ARMS for a chance
to win prizes provided by the company.
o Many TEAM Coalition members and strategic partners participated in program through
social media and newsletters to employees
 Americrown
 Aramark
 Beer Institute
 Brown-Forman
 Contemporary Services
Corporation
 Delaware North
Sportservice
 HEINEKEN USA
 MillerCoors
 MLB
 National Beer
Wholesalers
Association
 NBA
 NCAA
 NHL
 Spectra
 MADD
 GHSA
 NCAA upcoming activations
o Men’s College World Series
o Women’s College World Series
 Member-specific activations
o MillerCoors:
 May 27 – 29: Indianapolis 500 3-day event with Miller Lite and Coors Light
 June 24 – 25: NHL Draft with Coors Light
 June 29 – July 5: Socio MX tour with Coors Light
o Anheuser-Busch: June 2 – 26: COPA America games with Bud Light at 6 stadiums
o Constellation Brands: June 25: fight at Barclays Center with Corona
 Live Nation designated driver program for 2016
 NASCAR races
o May 1: Talladega SuperSpeedway with Miller Lite
o May 7: Kansas Speedway with Americrown
o May 15: Dover International Speedway with Busch
o June 19: Michigan International Speedway with Busch and Americrown
 MLB
o April 15 – 17: Dodgers host Giants in Budweiser Good Sport Designated Driver
Challenge Rivalry Series
o April 21 – 24: Reds host Cubs in Budweiser Good Sport Designated Driver Challenge
Rivalry Series
o April 29 – May 1: Dodgers host Padres in Budweiser Good Sport Designated Driver
Challenge Rivalry Series
o May 20 – 22: Padres host Dodgers in Budweiser Good Sport Designated Driver
Challenge Rivalry Series

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o May 23 – 25: Giants host Padres in Budweiser Good Sport Designated Driver Challenge
Rivalry Series
 MLS
o April 30: Chicago Fire hosted D.C. United in Heineken Designated Driver Challenge
Rivalry Game
o May 7: Vancouver Whitecaps FC hosted Portland Timbers in Cascadia Responsibility
Challenge Rivalry Game
 NBA
o NBA Finals prep
o 65,907 designated drivers for 2015-2016 season (68,537 for previous season)
o Designated Driver Standings
 NHL
o 2016 Draft Day activation with Coors Light
o 113,871 designated drivers for 2015-2016 season (113,944 for previous season)
o Designated Driver Standings
 NFL
o Jacksonville Jaguars celebrate victory in 2015 Bud Light Good Sport Designated Driver
Challenge
o Kansas City Chiefs celebrate victory in 2015 Bud Light Good Sport Designated Driver
Challenge
o Minnesota Vikings digital designated driver program for 2016
o TEAM to award NFL training and designated driver winners at June 2 security meeting
General Coalition Items:
 Jessica Thurston’s departure
 Kevin Abernathy joins TEAM Coalition
 Michelle Young will start on 5/23
 Registration for June meeting – click here
Training Committee:
 IDP schedule
 CSC-specific IDP
Date Location New Trainers Recerts Total
October 27 – 28 Lincoln Financial Field Philadelphia, PA 24 6 30
November 10-11 Levi’s Stadium Santa Clara, CA 8 1 9
December 1 -2 Miller Park Milwaukee, WI 17 13 30
December 21-22 Americrown offices Daytona, FL 10 1 11
January 6 – 7 Turner Field Atlanta, GA 16 7 23
January 12 – 13 Progressive Field Cleveland, OH 22 6 28
January 20 – 21 Fenway Park Boston, MA 8 6 14
February 17-18 Kansas City Convention Center Kansas City, MO 17 4 21
February 23-24 Heinz Field Pittsburgh, PA 10 7 17
March 1-2 Gillette Stadium 8 3 11
March 9 Ralph Wilson Stadium 6 1 7
March 15 TEAM Coalition office 7 2 9
April 19 Tropicana Field 11 2 13
May 10-11 MetLife Stadium 18 7 25
May 16 Mauston, WI (CSC Corporate Meeting) 12 7 19
May 17-18 Target Field 15 3 18

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FY 2016 Year To Date 209 76 285
FY 2015 Totals 330 93 423
o Online trainer recertifications: 74 for FYTD 2016; 81 total for FY 2015
o Participant manuals sold: 40, 355 for FYTD 2016; 45,833 thru April in FY 2015; 5,500
manuals behind last year’s record sales
o FY 2016 training revenue = $522,586
 IDPs = $77,700
 Online trainer recertification = $8,625
 Manuals sold = $436,261
 Rush processing = $2,800
o Online employee level training
 Brainshark deal signed
 $41,900 paid for first 12 months
 5,000 employees taking online training
 5 “authors” to use the system
 Philadelphia Eagles and Madison Square Garden poised to be first customers
o New vignettes
 9 proposed new scenes
 Plan to film in May
 Location TBD
Membership Committee:
 June meeting agenda
 Board of Directors position
 Registration for June meeting – click here
 Aramark will host in Philadelphia
 Hotel room block at Penn’s View Hotel
 June 29, 2016
o 3 PM to 5 PM: Board of Directors to meet at Aramark corporate offices
o 6 PM: Membership dinner, location TBD
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
MANUALSSOLD
TEAM MANUAL SALES
FY 2014 FY2015 FY2016

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 June 30, 2016
o 9 AM: Membership meeting at Aramark offices
o 3 PM: Meeting adjourns
 Agenda highlights
o Congratulate Kevin Bruder on the completion of his 2-year term as Chairman,
representing IAVM
o Welcome Ray Whitworth as our new Chairman, representing MLS
o Elect new officer
 We have a few potential candidates
 Any interested member representatives should reach out to Jill or any member
of the Board of Directors now
o Term for Membership committee chair – Jim McGreevy, representing Beer Institute – is
complete, we hope Jim will serve again
 New member update
o CFL is officially our newest member!
 http://www.cfl.ca/
 9 teams
 Preseason 6/8 to 6/18
 20 week regular season from 6/23 to 11/5
 8 teams make postseason
 Conference Semi-Finals 11/13
 Conference Finals 11/20
 104th
Grey Cup 11/27
 Membership events
o TEAM presented Delaware North Sportservice training awards at GM meeting