Nick Appleyard - European Space Agency

1. ESA UNCLASSIFIED – For Official Use
ESA UNCLASSIFIED - For Official Use
Democratising Access to Space Technologies
Dr Nick Appleyard
Head of Integrated Applications and Downstream Services
ESA Harwell
TechUK
Satellite Applications and Services Conference
London, 7th November 2016

2. ESA UNCLASSIFIED – For Official Use
Satellites are amazing technology
But is that really what users and customers care about?
“What have satellites ever done for us?”

3. ESA UNCLASSIFIED – For Official Use
Business
Govern-
ment
Citizen
Infrastructure
/ Energy
Agri/Food
Transport/Lo
gistics
Production
Health/Care
Security
Entertainment
Application
& Service
Developers
/ Designers
Local
Devices
Retail
DownstreamIntegrated
Ground
Network
Satellite
Offshore
Isolated
Obstructed
Moving
Under-
developed
Wide-Area
Space-Using
People
Places
Things
Systems
IoT,
Drones,
RPAS
Fixed,
Mobile
A Digital Services Value Chain

4. ESA UNCLASSIFIED – For Official Use
IAP addresses almost every market sector
ESA supports the development of new
services & applications
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EE
CA
RO
DK
GR
SE
PL
PT
CZ
IE
FI
NO
AT
ES
LU
FR
CH
BE
NL
DE
IT
UK
Project Topics in many sectors Companies from 22 countries
The aim is to establish operational and
economically sustainable services
ESA funding ≥50%
Match funding from industry and users
Feasibility Studies typ €300k Demo projects typ €1.5M

5. ESA UNCLASSIFIED – For Official Use
A D
B
C
E
A
B
C
D
E
Revenue < Costs
Profit
Value to Society
Value and Profit
Profit and Damage
What Kind of Impact?
Commercial Profit and Socioeconomic Value
Commercially
Sustainable
Socially
Responsible
Net Value
Creating

6. ESA UNCLASSIFIED – For Official Use
Expanding and Democratising
• 3yr ESA Budget renewal Dec 2016
• UK funds for UK businesses, handled centrally by ESA. Budget tbc…
• International collaborations welcome
• Next Phase of Commercial Market Applications:
• Concentrate on sustainable commercial opportunities
• Use any space asset (telecom, navigation, images…) plus terrestrial systems
• Themed calls (guided by industry roadmaps), or Open call for your idea.
• Support tailored to the stages of a business journey:
• Kick-Start projects for new entrants
• Business Incubation
• Feasibility Studies
• Demonstration Projects
• Access to Finance

7. ESA UNCLASSIFIED – For Official Use
• The ESA applications programme is targeting
1) Non-space end user markets
2) Digital businesses outside the space community
(50% of Application program businesses are newcomers to ESA)
• We work on behalf of 22 national governments. We can’t
- know every national political and culture
- know which sectors are of national interest
- know user communities, research organisations, service providers, tech
industries…
- know all the languages and cultures
- keep a continuous dialogue going with everybody
• How do we connect? Our solution…
The Outreach Challenge

8. ESA UNCLASSIFIED – For Official Use
artes-apps.esa.int/ambassador-platforms
Ambassador Platforms
Austria Italy

9. ESA UNCLASSIFIED – For Official Use
The Ambassadors’ role in each country
• Recommend to ESA application areas where space assets are needed
• Raise awareness amongst authorities, user communities, service providers,
industries, research organisations, academia…
• Scout for new businesses that could make use of space assets
• Link these communities to build strong teams
• Stimulate and guide the submission of proposals to ESA
Ian.Downey@esa.int
In the UK at Harwell we
also have ECSAT
and Satellite
Applications Catapult
and the ESA Business
Incubation Centre

10. ESA UNCLASSIFIED – For Official Use
ESA Harwell BIC
For start ups using any space technology in any market
Open call for proposals. Contact sue.ohare@stfc.ac.uk
Up to 10 new start-up companies per year.
• Office space
• >£40,000 for IP protection, design,
prototyping and market studies
• Business development support
• Technical support
• Lab & Facilities access
• Access to finance

11. ESA UNCLASSIFIED – For Official Use
ESA Harwell BIC: Alumni

12. ESA UNCLASSIFIED – For Official Use
ESA Funding: Now
Fully funded Feasibility Studies
for assessing and developing a business case
This may lead to a Demonstration Project for pre-operational services.
• Waste Management
• Big data to boost preparedness and response to Migration
• Applications of Automatic Dependent Surveillance – Broadcast (ADS-B)

13. ESA UNCLASSIFIED – For Official Use
ESA Funding: Coming soon
Kick-Start projects
• Aimed at SMEs new to space-using commercial applications
• Up to €60k: 75% of project value
Continuously Open calls
• Projects from €50k to €2M
• 50% of project value
https://artes-apps.esa.int/opportunities
@nick_appleyard
You need a Satellite for That