In science we learned that precipitation happens when there is more condensation than evaporation in the air. In fact, depending on the temperature that condensation could be in the form ICE, SNOW, FOG, or RAIN. This session is for those who want to know the secrets behind creating the conditions for rain at every stage of your sales process and eliminates your chances of failure and thus guaranteeing your success.
We will review the Motives of a Rainmaker - The Mindset of the Rainmaker and the Methodology of a Rainmaker including tips and recommendations for moving your prospects from Ice, to Snow, from Snow to Fog and from Fog to RAIN!
Dew Point & Temperature: The Science and Technique Behind Making It Rain
1. Dew Point &
Temperature: The
Science and Technique
Behind Making It Rain
Shawn Cook
Chief Sales Officer
Triblio
@IMShawnSational
Wifi Network: ICB_conf | Password: Rainmaker18
2. The Science and Technique Behind Making it Rain
Shawn@Triblio.com, @IMShawnSational
Shawn Matthew Cook , Chief Sales Officer, Triblio, Inc.
Dew Point & Temperature
29. COMPELEVANT
kəmˈpeliNG + ˈreləvənt
evoking interest, attention, or admiration in a
powerfully irresistible way; not able to be refuted;
inspiring conviction; not able to be resisted.
appropriate to the current time, period, or
circumstances; of contemporary interest.
TRUST
BUYER WILLINGNESS TO ENGAGE
30. COMPELVANCE = CONVERSION =
CONSISTENT ,PREDICTABLE,
REPEATABLE, RAIN/REVENUE
A New Formula for SUCCESS
37. The Methodology of a Rainmaker
“Eliminate my chance of Failure”
LEARN
THEM
UNDERSTAND
THEM
KNOW THEIR
NUMBERS
HELP THEM BUY
CHALLENGE
THEM
38. MELTTHEICE
LEAD “TO” NOT “WITH”
STAGE – F =
FIND- ACCOUNT
BASED
BEHAVIORAL
BASED
STAGE – A
CLOSED WON
1. Focus ONLY on
Accounts that are likely
to buy from you.
2. Align w/Marketing to
target stakeholders with
Teaching Content
3. Score Field Completion
for SDR rather than just
activities and results.
4. Personalize
Communications
5. Detect & Score KNOWN
& UNKNOWN Behaviors
39. MELTTHEICE
LEAD “TO” NOT “WITH”
STAGE – F =
FIND- ACCOUNT
BASED
BEHAVIORAL
BASED
STAGE – A
CLOSED WON
40. ALIGNMENT
AGREEMENT
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING &
P.O.V
DISCUSSION
STAGE – A
CLOSED WON
1. OVER PREPARE for
prospect meetings.
2. STICK to your P.O.V
(Why now? Why Us
message?
3. Be the TOUR GUIDE!
4. Confirm & Conform
5. Identify your
Stakeholder Profile
ASSERTCONTROL
43. DECISIONMAKER
CONFIDENCE
STAKEHOLDER ACCESS
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING &
P.O.V
DISCUSSION
STAGE –D =
DETERMINATION
BENCHMARK
REPORT
BUSINESS CASE
STAGE – A
CLOSED WON
1.Customize/Personalize
2. Initiate Conversations
with other stakehoilders.
3. Introduce R.O.I &
purchase criteria
4. Document Prospects
Understanding of their
Buying Process
5. Trigger Executive
Support
44. TRUSTHISHIGH
TRUST HIGH
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING & P.O.V
DISCUSSION
STAGE – C =
CONSENUS
CUSTOMR SUCCESS
WORKSHOP
PROPOSALREVIEWSTAGE – D =
DETERMINATI
ON
BENCHMARK
REPORT
BUSINESS
CASE
STAGE – A
CLOSED WON
1. Surface the realistic date by
which the prospect would
have an agreement in place.
2. Confirm Buying Criteria
Weights & Scores
3. Introduce Customer Success
to Review on-Boarding &
Support Model
4. Zero in on exact purchase
package details and
quantities.
5. Proactively Seek out
Obstacles to choosing you.
45. TRUSTHISHIGH
TRUST HIGH
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING &
P.O.V
DISCUSSION
STAGE – C =
CONSENUS
CUSTOMR
SUCCESS
WORKSHOP
PROPOSALREVIEW
STAGE – D =
DETERMINATION
BENCHMARK
REPORT
BUSINESS CASE
STAGE – BANKED –
VERBAL
AGREEMENT
LEGAL & SECURITY
REVIEW
1. Locate the name of the
agreement signer.
2. Solicit Possible Obstacles to
timing & Signing
3. Initiate Discussions on
pressing or immediate goals
4. Confirm Competition is OUT
5. Capture & Documents
Reasons for Choosing You.
48. The Mindset of a Rainmaker
“Eliminate my chance of Failure”
BE! The Trusted
Advisor
Win MORE than You
Lose (Lose Fast)
#ABM, #ABS, #ABE
#Proactively – Block
Out the Competition
Win Customers
#FORLIFE!