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Dew Point &
Temperature: The
Science and Technique
Behind Making It Rain
Shawn Cook
Chief Sales Officer
Triblio
@IMShawnSational
Wifi Network: ICB_conf | Password: Rainmaker18
The Science and Technique Behind Making it Rain
Shawn@Triblio.com, @IMShawnSational
Shawn Matthew Cook , Chief Sales Officer, Triblio, Inc.
Dew Point & Temperature
@IMShawnSational
RELEVANCE
ACTIVITY = CONVERSIONS = REVENUE
RELEVANCE-RAPPORT
ACTIVITY – CONVERSIONS - REVENUE
RELEVANCE–RAPPORT–OBJECTION
HANDLING
ACTIVITY – CONVERSIONS - REVENUE
SALESSTRATEGY
BUYER CONTROL
Dew Point & Temperature: The Science and Technique Behind Making It Rain
Dew Point & Temperature: The Science and Technique Behind Making It Rain
Dew Point & Temperature: The Science and Technique Behind Making It Rain
Dew Point & Temperature: The Science and Technique Behind Making It Rain
CUSTOMERINTELLIGENCE
INFLUENCER / STAKEHOLDER ACCESS
STAKEHOLDERSINFLUENCERS
SALES CYCLE DAYS – PUSHED
STUCK & NO DECISION DEALS
Maybe we need MORE Technology
LIVECONVERSATIONS/
RESPONSES/EMAILCLICKS
EMAILS + CALLS
COSTOFSALES
COMPETITORS
SALES & MARKETING
TECHNOLOGY
Dew Point & Temperature: The Science and Technique Behind Making It Rain
Dew Point & Temperature: The Science and Technique Behind Making It Rain
MARKETINGTURNOVER
EXEC INTERFERENCE
EXECSCRUTINY
JOBSATISFACTION
#OF UNIMPRESSED
BUYERS
FRUSTRATEDBUYERS
Dew Point & Temperature: The Science and Technique Behind Making It Rain
SPEED IS SLOW
LOWTRUST
COSTISHIGH
The Science and Technique Behind Making it for Rain
Dew Point & Temperature
Creating Conditions
TEMPERATURE
DEW POINT
AIRTEMPERATURE
MOISTURE IN THE AIR
“You will get all you want in life if you help
enough other people get what they want.”
– Zig Ziglar
What is RAIN??
AWARENESS
PERFORMANCE
FLIP YOUR BRAIN TO MAKE IT RAINTHOUGHTS&
APPROACH
BUYER COMFORT – TRUST & DEPENDENCE
TEACOMMERCIAL
CHING/INSIGHTS
FACILITATE BUYING PROCESSES
BUYER
CONTROL
SELLER AVOIDANCE
Dew Point & Temperature: The Science and Technique Behind Making It Rain
COMPELEVANT 

kəmˈpeliNG + ˈreləvənt
evoking interest, attention, or admiration in a
powerfully irresistible way; not able to be refuted;
inspiring conviction; not able to be resisted.
appropriate to the current time, period, or
circumstances; of contemporary interest.
TRUST
BUYER WILLINGNESS TO ENGAGE
COMPELVANCE = CONVERSION =
CONSISTENT ,PREDICTABLE,
REPEATABLE, RAIN/REVENUE
A New Formula for SUCCESS
Move OVER & Move UP!
EATYOURP’S
GET YOUR $G’S
1. PURPOSE
2. POWER
3. PREPARATIO
N
4. PROMISE
5. PROVISION
1. GOAL
2. GAME PLAN
3. GAUGES
4. GO
(PROACTIVELY)
5. GIVE
1.SKILLS2.PIPELINE3.RESULTS
1. TEAMWORK 2. INTEGRITY & ACCOUNTABILITY 3. ENTHUSIASM & OPTIMISM
RELATIONSHIP
SALES PROCESS/CUSTOMER JOURNEY
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING & P.O.V
DISCUSSION
STAGE – C =
CONSENUS
CUSTOMR
SUCCESS
WORKSHOP
PROPOSALREVIEW
STAGE – D =
DETERMINATION
BENCHMARK
REPORT
BUSINESS CASE
STAGE – BANKED
– VERBAL
AGREEMENT
LEGAL &
SECURITY
REVIEW
STAGE – A
CLOSED WON
WHYUS?
WHY NOW?
The Methodology of a Rainmaker 

“Eliminate my chance of Failure”
LEARN
THEM
UNDERSTAND
THEM
KNOW THEIR
NUMBERS
HELP THEM BUY
CHALLENGE
THEM
MELTTHEICE
LEAD “TO” NOT “WITH”
STAGE – F =
FIND- ACCOUNT
BASED
BEHAVIORAL
BASED
STAGE – A
CLOSED WON
1. Focus ONLY on
Accounts that are likely
to buy from you.
2. Align w/Marketing to
target stakeholders with
Teaching Content
3. Score Field Completion
for SDR rather than just
activities and results.
4. Personalize
Communications
5. Detect & Score KNOWN
& UNKNOWN Behaviors
MELTTHEICE
LEAD “TO” NOT “WITH”
STAGE – F =
FIND- ACCOUNT
BASED
BEHAVIORAL
BASED
STAGE – A
CLOSED WON
ALIGNMENT
AGREEMENT
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING &
P.O.V
DISCUSSION
STAGE – A
CLOSED WON
1. OVER PREPARE for
prospect meetings.
2. STICK to your P.O.V
(Why now? Why Us
message?
3. Be the TOUR GUIDE!
4. Confirm & Conform
5. Identify your
Stakeholder Profile
ASSERTCONTROL
ALIGNMENT
AGREEMENT
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING &
P.O.V
DISCUSSION
STAGE – A
CLOSED WON
ASSERTCONTROL
AWARENESS
PERFORMANCE
DECISIONMAKER
CONFIDENCE
STAKEHOLDER ACCESS
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING &
P.O.V
DISCUSSION
STAGE –D =
DETERMINATION
BENCHMARK
REPORT
BUSINESS CASE
STAGE – A
CLOSED WON
1.Customize/Personalize
2. Initiate Conversations
with other stakehoilders.
3. Introduce R.O.I &
purchase criteria
4. Document Prospects
Understanding of their
Buying Process
5. Trigger Executive
Support
TRUSTHISHIGH
TRUST HIGH
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING & P.O.V
DISCUSSION
STAGE – C =
CONSENUS
CUSTOMR SUCCESS
WORKSHOP
PROPOSALREVIEWSTAGE – D =
DETERMINATI
ON
BENCHMARK
REPORT
BUSINESS
CASE
STAGE – A
CLOSED WON
1. Surface the realistic date by
which the prospect would
have an agreement in place.
2. Confirm Buying Criteria
Weights & Scores
3. Introduce Customer Success
to Review on-Boarding &
Support Model
4. Zero in on exact purchase
package details and
quantities.
5. Proactively Seek out
Obstacles to choosing you.
TRUSTHISHIGH
TRUST HIGH
STAGE – F = FIND-
ACCOUNT BASED
BEHAVIORAL
BASED
STAGE – E +
EXPLORE /
BUSINESS
BRIEFING &
P.O.V
DISCUSSION
STAGE – C =
CONSENUS
CUSTOMR
SUCCESS
WORKSHOP
PROPOSALREVIEW
STAGE – D =
DETERMINATION
BENCHMARK
REPORT
BUSINESS CASE
STAGE – BANKED –
VERBAL
AGREEMENT
LEGAL & SECURITY
REVIEW
1. Locate the name of the
agreement signer.
2. Solicit Possible Obstacles to
timing & Signing
3. Initiate Discussions on
pressing or immediate goals
4. Confirm Competition is OUT
5. Capture & Documents
Reasons for Choosing You.
WHATS
WORKING?
DO MORE!
REVENUE
CONVERSION RATE
REFERRALS
The Mindset of a Rainmaker 

“Eliminate my chance of Failure”
BE! The Trusted
Advisor
Win MORE than You
Lose (Lose Fast)
#ABM, #ABS, #ABE
#Proactively – Block
Out the Competition
Win Customers
#FORLIFE!
Dew Point & Temperature: The Science and Technique Behind Making It Rain

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