1-2-3-4, Fish. Disruption in an era of Incremental Change

1. 8
SXSW 2018
1-2-3-4, Fish.
Disruption in an era of Incremental
Change
July 2017
Beijing
Dubai
Hong Kong
Honolulu
London
New York
San Francisco
Shanghai
Shenzhen
Singapore
Tokyo
Xiamen

2. 2
1-2-3-4, Fish.
Disruption in an era of Incremental Change
Who is excited about the prospect of Galaxy,
Note or iPhone 27? Value creation is frequently
the result of design that creates meaningful
human experience. Business transformation in an
era of incremental change requires a clear focus
on human outcomes. The new “currency” is not in
the technology, but in how we are transforming
our relationship to it.
From writing the original Apple retail white paper
and working 12 years with Steve Jobs at Apple
helping to design the Apple retail program, Eight
Inc. founder and CEO Tim Kobe, has led industry
transformations in financial services,
automotive, telco and now healthcare through
design led change in human experience. This
approach through strategic design has led to
design led ventures and new methods for
creating value that breaks from the old
consulting models and improves the performance
of business from start-ups to fortune 500’s.
It’s time for new again.

3. 3
SXSW 2018
About the Speaker
Tim Kobe, Founder and CEO
Eight Inc.
Tim Kobe founded the globally recognized strategic design
firm Eight Inc. in 1989. Today, Eight Inc. has offices in San
Francisco, New York, Honolulu, Tokyo, London, Singapore,
Dubai and across China and is a leader in innovation and
branded experience working with companies such as
Apple, Virgin Atlantic Airways, Nike, Coke, Knoll and
Citibank. Eight Inc. also received the top award for the
Architectural competition “High Density on the High
Ground” and were selected to represent the United States
at the Architecture Bienniale in Venice Italy.
A graduate of Environmental Design with honors in 1982
from Art Center College of Design. Kobe worked in Los
Angeles for Herb Rosenthal and Associates, at the
American Broadcasting Company during school and in
New York with Murray Gelberg and The Burdick Group in
San Francisco.
In 1987, Kobe became a founding partner in West Office
Design Associates, a firm focusing on museum and
exhibition design that was responsible for the master
planning of museums and for several science museum
exhibitions in the US and the Hong Kong Science Museum.
Eight Inc. works across many traditional disciplines:
strategy, architecture, exhibition, interior design, product,
communications and branding. Many projects have
received international design awards and have been
published in Asia, Europe, and the United States. Kobe has
lectured at the Art Center College of Design, California
College of Arts and Crafts, and the San Francisco
Academy of Art and on behalf of the US State
Department regarding sustainability and architecture in
Bangkok and Los Angeles.
Kobe has been a keynote speaker at many conferences,
universities and business and design events throughout
the world. He has over 20 years in speaking publicly
including hosting workshops to students, entrepreneurs
and C-level executives. Some of Kobe's speaking
credentials include the Fast Company Innovation by
Design, the prestigious annual Picnic in Amsterdam, the
Microsoft Symposium in New York and the Northern
Lights Congress in Helsinki Finland. Kobe is also a trustee
at Art Center College of Design and currently the
Chairman of the Academic Affairs Committee. He also
serves on the Board of Directors for the Grabhorn
Institute in San Francisco California and divides his time
between California and Singapore.