We are a social media startup, currently developing a micro-blog platform with the goal of expanding users' ability to connect with old friends and make new ones. We add multiple new features with our mobile-first design.
2. Splurge Media, LLC
Who we are:
Splurge is a social media service that aims to expand
users’ ability to communicate with old friends, and
revolutionize their ability to make new ones.
3. Our Position
Where we are:
Splurge is in the seed stage. Our product has already
progressed through the first stage of production, and
with minimal cost.
What’s next:
We are looking for $200,000 in order to finance the
programming of our app, along with other startup
costs, so we can get into the market by early 2016.
Splurge Media, LLC
4. Market Opportunity
Our audience:
• Youth: while Splurge is meant to appeal to the general
public, we are focused on youth—a demographic that
is consistently found to be hungry for more ways to be
social online, as well as an envied advertising
demographic.
• Mobile: Spurge is mobile-first, and seeks to utilize the
mobile market in ways not done by other micro-blog
services.
Splurge Media, LLC
5. Market Opportunity, cont.
By the numbers:
• Over 2 billion active social media accounts globally.
• Over 1.6 billion on mobile platforms.
• Average user spends 2.5 hours on social media per
day.
• Rates of social media use, as well as mobile use, are on
the rise.
• Industry revenues are projected to rise over 18%
annually through 2020.
Splurge Media, LLC
6. Demand for Media
The problem we solve:
• Young users are departing Facebook for more diverse
media services.
• Mobile demand is growing, while users are searching
for even more ways to get in touch.
• Splurge meets these demands with a service built
from the ground up with both youth and mobile use in
mind.
Splurge Media, LLC
7. Our Product
Splurge Media, LLC
Still in production, our app
aims for a sleek and simple
feel.
We want to combine the
best of what’s come before
us while contributing to the
future of the industry.
10. Monetization
Banner ads and sponsored posts:
• Our revenue will come from targeted banner ads,
made relevant to each user.
• Ads will appear as banners, or as sponsored posts.
• With automatic user-invitations, users can effortlessly
help us expand our user base.
• We estimate $1.6 million in revenue after our first
year in service.
Splurge Media, LLC
11. Marketing and Growth
Advertisements:
• Our app developers are preparing marketing
materials, which we will utilize in the months
preceding our release.
• After release, we hope to continue attracting growth
through continued advertising coupled with automatic
invitations by users.
Splurge Media, LLC
12. Our Team
Morgan Somerville:
• Founder and CEO, a student at NDSU majoring in Electrical
Engineering. From a family of entrepreneurs, who own Posi
Lock Puller, Inc. and Dakota Turbines, LLC in Cooperstown,
ND.
Alexander Tibor:
• Co-Founder and CFO, a student at the University of St.
Thomas in Minnesota majoring in Philosophy and Legal
Studies. From the same family of entrepreneurs, with
significant exposure to the family business.
Splurge Media, LLC
13. Financial Projections
Splurge Media, LLC
100,000 250,000 500,000
$721,968.00
$5,552,500.00
$11,107,200.00
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
End of 2016 End of 2017 End of 2018
Active Users vs Projected Revenue
Active Users Projected Revenue
14. Competition
Facebook:
• Facebook is currently the industry dominator, with
1.31 billion users globally and over $2.9 billion in
mobile ad revenue. Facebook’s mobile success is
partially an inspiration for our mobile-first approach.
Twitter:
• Twitter is another popular mobile media app, with
304 million users and over $502 million in revenue;
however, Twitter is still operating at a loss.
Splurge Media, LLC
15. Investment
Seed stage ask:
• We are raising funds in a seed round, preferring to issue convertible
notes.
• We are looking to raise at least $200,000 to ensure we have the
funds necessary to grow before another funding round.
• These funds will largely go to:
• Product development and personnel (60%)
• Marketing (10%)
• General startup costs (30%)
We are avoiding founders’ salaries and non-essential
employees/expenses until our product is in the market (MVP est. 3-4
months)
Splurge Media, LLC