Introducing Prodmentum2. ©Collective Nexus, LLC 2020
The state of product management
ï§ Product managers are
the least satisfied jobs in
the top 50 jobs
(glassdoor)
ï§ Confidenceconf
interviewed 900 PMâs,
only 28% love what they
do, the rest are only
somewhat or not
satisfied
ï§ Roadmap.com survey
only 24% of PMâs are
very clear on their
strategy and how it fits in
with the rest of the
company
3. ©Collective Nexus, LLC 2020
Why canât we ship great products?
âWhen people want new ideas, what they are really
saying is that they canât execute.â
Sam Trsulow, IDEO team member
4. ©Collective Nexus, LLC 2020
Is management helping or hindering?
âTo be sure, the fundamental task of management remains
the same: to make people capable of joint performance
through common goals, common values, the right structure,
and the training and development they need to perform and
to respond to change.â
â Peter F. Drucker, The Essential Drucker
5. ©Collective Nexus, LLC 2020
Too many organizations mistake
âsmart talkâ for taking useful action
âJeffrey Pfeffer and I found that many ineffective companies suffer
from this disease, which we call the âsmart talk trap.â This a
syndrome where companies hire, reward, and promote people for
sounding smart rather than making sure that smart things are done.
In such organizations, talking somehow becomes an acceptableâ
even a preferredâ substitute for actually doing anything. Inaction is
bad for any company. But it is especially devastating when
innovation is the goal, because so many ideas need to be tried to
find a few that might work.â
â Robert I. Sutton, Weird Ideas That Work
6. ©Collective Nexus, LLC 2020
Too often we create our own barriers
to innovation
People are plenty productive. It's systems that aren't. It's the
process, the methods, the overbearing oversight, the
absence of trust, the incessant checking-in, the lack of
contiguous time, and the red tape that bog things down, not
the people doing the work itself.
-Jason Fried
8. ©Collective Nexus, LLC 2020
Driving Trends
The workplace is changing,
generational change, work-
from-home, globally
distributed teams
In most organizations,
turnover is high, many
people come and go, true
innovation culture is hard to
sustain
Management is often
jumping from theme to
theme, it can be
challenging to get [and
stay] aligned
9. ©Collective Nexus, LLC 2020
What if you had a complete platform
for empowering cross-functional
product teams to reach their full
potential and deliver results?
11. ©Collective Nexus, LLC 2020
Prodmentum is a product of Collective Nexus,
which provides community-building solutions
Connect
LearnCo-CreateEffective teamwork is
key to responding to
challenges of a
changing world
At
the 3Câs of building community
are a key part of our philosophy
12. ©Collective Nexus, LLC 2020
We believe that the right tools can facilitate
real changeâŠ
"If you want to teach people a new way of thinking, don't bother
trying to teach them. Instead, give them a tool, the use of which
will lead to new ways of thinking.â
-R. Buckminster Fuller
13. ©Collective Nexus, LLC 2020
Instead of focusing on finding magic
bullets, we need to build better teams
âWhile many of us spend too much energy searching for the
next great idea, my research shows that we would be better
served by developing the capacity to make ideas happen--a
capacity that endures over time.â
-Scott Belsky, Making Ideas Happen
14. ©Collective Nexus, LLC 2020
Driving Principles for Success
in Product Innovation
âą Empowerment
âą Transparency
âą Openness
âą Clarity
âą Flexibility
âą Learning
âą Accountability
©Collective Nexus, LLC 2020
15. ©Collective Nexus, LLC 2020
Our Solution
ORGANIZATION TEAMS INITIATIVES LEARNINGS CHALLENGES
Dashboard with
overall objectives
and drill-down
capability on any
key initiative
Define empowered
teams with
objectives and self-
learning focus
Define products
with clear vision,
objectives, roles,
and activities
Capture and share
ongoing customer
and market insights
Open up key
challenges for
innovative and
creative submissions
16. Prodmentum.com
Create Teams
Manage and Execute
on Initiatives
Learn, Experiment,
and Grow Together
Collaborate on meaningful initiatives, build sustainable teams
©Collective Nexus, LLC 2020
17. ©Collective Nexus, LLC 2020
Find the breakthroughs
âIf your goal is innovation, then your role must instead be
to create an environmentâa setting, a context, an
organizationâwhere people are willing and able to do the
hard work of innovation themselves: to collaborate, learn
through trial and error, and make integrated decisions.â
â Linda A. Hill, Collective Genius
18. ©Collective Nexus, LLC 2020
Focus on identifying and capitalizing
on opportunities
âStaffing the opportunities instead of the problems not only
creates the most effective organization, it also creates
enthusiasm and dedication.â
â Peter F. Drucker, The Effective Executive
19. ©Collective Nexus, LLC 2020
Harnessing true empowerment
âLeadership is not about making people do things.
Leadership is about installing a genuine desire in the
hearts and minds of others to take ownership of their
work on a project.â
- Scott Belsky, Making Ideas Happen
20. ©Collective Nexus, LLC 2020
Ensuring Joint
Ownership of Success
Itâs not enough to turn on a
new application and expect
engagement
Build a Community of
Product Champions
ïŒSet up teams
ïŒSet up product initiatives
ïŒSet up challenges
ïŒGather market insights
ïŒEstablish goals and objectives
ïŒTrack success
ïŒOptimize templates
22. ©Collective Nexus, LLC 2020
Setup Process
Signup Consult with
an account
manager
Set up your
account
Set up your
first users
Promote
within your
organization
23. ©Collective Nexus, LLC 2020
Prodmentum is a product of:
Collective Nexus, LLC
Building community in remote and
distributed organizations
https://www.collectivenexus.com
©Collective Nexus, LLC 2020
24. ©Collective Nexus, LLC 2020
Create a community of empowered
AND customer-focused teams
âGreat teams are comprised of ordinary people that are
empowered and inspired. They are empowered to solve
hard problems in ways their customers love, yet work for
their business. They are inspired with ideas and
techniques for quickly evaluating those ideas to discover
solutions that work: they are valuable, usable, feasible
and viable.â
--Marty Cagan
Editor's Notes Successful Product Management is about leading a team that will provide the right solution for the right audience at the right time Today's product teams are not confined by time and space. Real product work is being done virtually all over the world
Transparency is essential, but too much overhead hampers risk taking
Consistency is critical, but too much process can strangle innovation
There are many best practices in product management that can be applied in any circumstance around team building, vision, planning, research, and coordination Not just smart talk. We need a tool to teach us how to collaborate and innovate together. Built around constantly improving teams with clearly defined roles and responsibilities
Goal-centered efforts keeps people focused on achieving objectives and moving things forward
Templates provide consistency between member turnover and change