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Is digital enough_decathlon

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Is Digital Enough
Presentation of Diana Angelova from Decathlon

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Is digital enough_decathlon

  1. 1. DIANA ANGELOVA Communications & eCommerce Leader DECATHLON BULGARIA IS DIGITAL ENOUGH? SAID NO ONE EVER BUT US
  2. 2. DECATHLON ECOMMERCE APRIL 2015: LAUNCH OF 1ID PROJECT FOR ECOMMERCE JANUARY 2016: OMNICHANNEL STRATEGY TEAMS MARCH 2016: PHYSICAL STORES INCLUDED 2HISTORY
  3. 3. 3EXPERIENCE @STORES WE MAKE SPORTS ACCESSIBLE FOR THE MANY 27% INCREASE OF THE ONLINE ORDERS FOR THE 1ST MONTH (C&C) INDIVIDUAL ORDERS/INTERNATIONAL WAREHOUSE SENT TO STORE DECATHLON TESTER/ FREE TEST FOR A TRIAL PERIOD AVAILABLE IN STORES WEEKLY AND MONTHLY FREE EVENTS AT DECATHLON STORES USER CENTRIC
  4. 4. 4CASE STUDY WE MAKE SPORTS ACCESSIBLE FOR THE MANY
  5. 5. 5CASE STUDY WE MAKE SPORTS ACCESSIBLE FOR THE MANY
  6. 6. DIANA ANGELOVA DIANA.ANGELOVA@DECATHLON.COM WE MAKE SPORTS ACCESSIBLE FOR THE MANY

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