Is digital enough_decathlon

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Aleksandra Sapundzhieva

Is Digital Enough Presentation of Diana Angelova from Decathlon

Presentations & Public Speaking

DIANA ANGELOVA
Communications & eCommerce Leader
DECATHLON BULGARIA
IS DIGITAL ENOUGH?
SAID NO ONE EVER BUT US

DECATHLON ECOMMERCE
APRIL 2015: LAUNCH OF 1ID PROJECT FOR ECOMMERCE
JANUARY 2016: OMNICHANNEL STRATEGY TEAMS
MARCH 2016: PHYSICAL STORES INCLUDED
2HISTORY

3EXPERIENCE @STORES
WE MAKE SPORTS
ACCESSIBLE FOR THE MANY
27% INCREASE OF THE ONLINE ORDERS
FOR THE 1ST MONTH (C&C)
INDIVIDUAL ORDERS/INTERNATIONAL
WAREHOUSE SENT TO STORE
DECATHLON TESTER/ FREE TEST
FOR A TRIAL PERIOD
AVAILABLE IN STORES
WEEKLY AND MONTHLY FREE EVENTS
AT DECATHLON STORES
USER CENTRIC

4CASE STUDY
WE MAKE SPORTS
ACCESSIBLE FOR THE MANY

5CASE STUDY
WE MAKE SPORTS
ACCESSIBLE FOR THE MANY

DIANA ANGELOVA
DIANA.ANGELOVA@DECATHLON.COM
WE MAKE SPORTS
ACCESSIBLE FOR THE MANY

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