Cindy Krum - The Secrets Your Analytics Won't Tell You
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Learn Inbound 2019 - Cindy Krum's slides "The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing "
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Cindy Krum - The Secrets Your Analytics Won't Tell You
- 4. What Happens What a Flightless Bird gets scared? MobileMoxie.com @Suzzicks
- 7. Or Maybe they Hide Like this… MobileMoxie.com @Suzzicks
- 10. But what if Your Analytics Are Not Giving You the Full Story? MobileMoxie.com @Suzzicks
- 12. WORLD WIDE, MOBILE REPRESENTS MORE THAN HALF OF ALL SEARCHES MobileMoxie.com @Suzzicks
- 13. WORLD WIDE, MOBILE REPRESENTS MORE THAN HALF OF ALL SEARCHES …But SEO’s & SEO Tools are Still Heavily Focused on Desktop MobileMoxie.com @Suzzicks
- 14. THAT CAUSES PROBLEMS! Desktop search results are not visible in the mobile SERP 31%
- 15. THAT CAUSES PROBLEMS! Desktop search results are not visible in the mobile SERP 31% 11% Only (10.68%) URLs keep their positions in both SERPs
- 16. THAT CAUSES PROBLEMS! Desktop search results are not visible in the mobile SERP 31% 11% 13% Only Only (12.86%)(10.68%) URLs keep their positions in both SERPs Domains keep their positions in both SERPs
- 17. “Hey – this wasn’t in the SERP last week was it? When did this thing show up?”
- 18. This Happens a Lot in Mobile SEO MobileMoxie.com @Suzzicks
- 20. Mobile Results are Changing Drastically! … I want you NOT to be one of the SEO’s Just Pretending this stuff Isn’t Happening! MobileMoxie.com @Suzzicks
- 21. I Believe in You! MobileMoxie.com @Suzzicks
- 23. Two Kinds of Results: -Hosted Inclusions (From Knowledge Graph) -Organic Blue Links MobileMoxie.com @Suzzicks
- 24. Featured Snippets are The Hosted Inclusion with the Most Rapid Growth MobileMoxie.com @Suzzicks
- 25. April 2018 – August 2018 The Number of Featured Snippets on a SERP grew x MobileMoxie.com @Suzzicks
- 28. Other Hosted Inclusions are Part of the Knowledge Graph Too MobileMoxie.com @Suzzicks
- 29. Hosted Inclusions: Growing in Frequency, Variety & Functionality MobileMoxie.com @Suzzicks
- 30. Hosted Inclusions: Growing in Frequency, Variety & Functionality MobileMoxie.com @Suzzicks
- 31. Hosted Inclusions: Growing in Frequency, Variety & Functionality MobileMoxie.com @Suzzicks
- 32. Hosted Inclusions: Growing in Frequency, Variety & Functionality MobileMoxie.com @Suzzicks
- 33. There are Now Way More Links in One SERP MobileMoxie.com @Suzzicks
- 34. There are Now Way More Links in One SERP MobileMoxie.com @Suzzicks
- 36. What Does Position 1 Even Mean Now? Especially if Position 1 is Halfway Down the Page! MobileMoxie.com @Suzzicks
- 43. iOS & Android Results for Each Keyword Maps, Apps, KG & Ads for Each Keyword Panic Room Supplies Survival Provisions Helena, MO New Orleans, LA KG/FS KG/FS
- 44. Google is an Answer Engine – Not just a Search Engine MobileMoxie.com @Suzzicks
- 45. This is a Really Big Deal!!! MobileMoxie.com @Suzzicks
- 46. Google is an Answer Engine – Not just a Search Engine MobileMoxie.com @Suzzicks
- 47. Google is an Answer Engine – Not just a Search Engine MobileMoxie.com @Suzzicks
- 48. Google is an Answer Engine – Not just a Search Engine MobileMoxie.com @Suzzicks
- 49. Google is an Answer Engine – Not just a Search Engine MobileMoxie.com @Suzzicks
- 50. Answers in the SERP: -Top: Featured Snippets -Middle: People Also Ask -Bottom: Related Searches MobileMoxie.com @Suzzicks
- 51. And this makes sense because of Voice. They Need Answers – Not lists of Websites MobileMoxie.com @Suzzicks
- 52. FRAGGLES AN IMPORTANT PART OF ENTITY-FIRST INDEXING: MobileMoxie.com @Suzzicks
- 53. FRAGMENT + HANDLE = FRAGGLESMobileMoxie.com @Suzzicks
- 60. They Can Re- Mix Content they Host in AMP Stories & Knowledge Graph Navigation Sometimes Persists… MobileMoxie.com @Suzzicks
- 61. These are all Examples of Entity-First Indexing
- 62. And They Are generally NOT Represented in Your Analytics
- 64. of the Mobile Search Data IS NOT Represented in Your Analytics 61.5%
- 65. So Mobile SEO decisions are based on only of the Data38.5%
- 67. Google & Their Users LOVES Hosted Inclusions!
- 75. Free PLA’s from Google Merchant Center – All from an XML File! MobileMoxie.com @Suzzicks
- 76. Anything Google Hosts or Ingest as a Feed Seems to Have An Advantage
- 77. They Can Speak Them on a Google Home, or with Google Assistant MobileMoxie.com @Suzzicks
- 78. Entity ID’s from the Knowledge Graph are Numeric. Language Agnostic
- 84. Currently Page Links - Someday Fraggles
- 89. Something Else….
- 91. As SEO’s we need to start to think like Google, to Predict what Google will do
- 92. Get into the Knowledge Graph
- 95. We Need to Reconsider what IS & what IS NOT SEO…
- 96. • Track Mobile Keyword Rankings from ANYWHERE IN THE WORLD • -Specific Address • -Service Area • -City Centers • -Address CSV Upload • PROMO CODE: LEARNINBOUND --TRY OUR TOOLS– 1 MONTH FREE PROMO CODE: LEARNINBOUND