EU privacy
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It’s been over a year since the ‘cookie law’ was introduced across EMEA. Find out what’s new and what impact the changes have made, as well as a heads-up on any future impact.
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EU privacy
- 1. Click to edit Master title style • Click to edit Master text styles – Second level • Third level EU Privacy – Fourth level » Fifth level Host: Conrad Bennett VP EMEA Technical Services- Webtrends
- 2. Agenda Click to edit Master title style • Click to edit Master text styles Some History – Second vs Cookie Laws Privacy level • Third level – Fourth level • What’s the » Fifth level Now? Situation • What’s Changing? (And Why?) • Changes in Webtrends
- 3. Some History Click to edit Master title style • Click Protection != Data styles Data to edit Master text Privacy – Second level • Third level • Directive Fourth level != Law – » Fifth level • Data Protection Law originates from 1995 • E-Privacy Directive from 2003 and 2011
- 4. The Current State of Things Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
- 5. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
- 6. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
- 7. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
- 8. Kübler-Ross Model Click to edit Master title style • • • • • Denial Click to edit Master text styles – Second level Anger • Third level Bargaining level – Fourth Depression» Fifth level Acceptance
- 9. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level So… » Fifth level Why The Changes?
- 10. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
- 11. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
- 12. Why The Changes? Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
- 13. New to edit Master title style Click Legislation • • • • What is coming? Click to edit Master text styles – Second When? level • Third level What will Fourth level mean? it really – » Fifth level What about Safe Harbor?
- 14. Some of the Key Changes Click to edit Master title style • Click Protection Officer required Data to edit Master text styles – Second level For >5k customers (was 275k) • Third level – Fourth level • Pseudonymouslevel Data » Fifth – What is it? – Will it help?
- 15. Penalties Click to edit Master title style • Click to edit Master text styles 5% fine of global turnover – Second level • Third level • Google:– $50bn = $2.5bn Fourth level » Fifth level • Microsoft: $78bn = $3.9bn • Apple - $170bn = $8.5bn
- 16. Webtrends Master title style Click to editFeatures • Click to edit Master textfrom Cookies IP addresses removed styles – Second level • Third level • IP addresses can be removed completely from data – Fourth level » Fifth level
- 17. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
Editor's Notes
- Data Protection Law is not the same as the E-Privacy Directive.Directives become (local) laws.
- Some organisations take it more seriously than others…
- The five stages of grief
- Current Data Protection legislation is fragmented and old
- Pressure from EU citizens to do something about privacy