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www.fleet-surveys.bg
В2В изследвания и маркетинг
в служебния автопарк
www.fleet-surveys.bg
АВТОВНОСИТЕЛИ
ДИЛЪРИ
ГОРИВНИ
КАРТИ
СЕРВИЗИ,
МАСЛА, ГУМИ
ЛИЗИНГОДАТЕЛИ GPS СИСТЕМИ
Групи клиенти
ЗАСТРАХОВАТЕЛНИ
БРОКЕРИ
www.fleet-surveys.bg
ДИАГНОЗА СТРАТЕГИЯ
Партньори на всеки етап
ИЗПЪЛНЕНИЕ
Дистрибуция
Комуникация
Продукт
Цена
www.fleet-surveys.bg
3,000+ АВТОПАРК респонденти
+ ДОСТАВЧИЦИ + СИСТЕМНИ данни
ОБЗОР на АВТОПАРК ПАЗАРА
..автопарк СПЕЦИАЛИСТИ
сред МРЕЖАТА доставчици
ТАЕН КЛИЕНТ*
Измерване: от ПОСТОЯННО
до веднъж ГОДИШНО
УДОВЛЕТВОРЕНОСТ*
1,000+ АВТОПАРК участници
NPS РЕЙТИНГ НА МАРКИ / ДОСТАВЧИЦИ
на база мин. 30+ „ТВЪРДИ“ и
10+ „МЕКИ“ филтри
СЕГМЕНТАЦИЯ*
Видове стандартни изследвания
* По индивидуално задание
www.fleet-surveys.bg
История
2015
2011
2017
7,567 автопарка
2,359 автопарка
3,037 автопарка
110 автопарка
207 автопарка
585 автопарка
1,207 автопарка
РЕСПОНДЕНТИ 2017
5-19
20-49
50-99
100+
1-4 928 автопарка
ОБЩО: 3,037 СПЕЦИАЛИСТИ, ВЗЕМАЩИ РЕШЕНИЯ
www.fleet-surveys.bg
Профилиране:
всички124,000 служебниавтопарка в страната
2011 (8K)
2015 (2K)2017 (3K)
2018
(124K)
Системни източници
...към аудиторията ни от ̴3000
респонденти, повечето регистрирани
посетители на www.fleet-surveys.bg –
ръководители на автопарк. Месечна
посещаемост от 400 до 1500, в
зависимост от кампаниите.
РЕКЛАМА и
Д. МАРКЕТИНГ
Предварително подбрани – по ясни
критерии – ръководители на автопарк
участват в организирани от fleet-surveys
семинари. Спонсорите имат възможност
за пряк индивидуален контакт с всеки
един от тях.
СЪБИТИЯ*
За търговските екипи на нашите клиенти:
fleet-surveys назначава срещи с
ръководителите на автопаркове – по
индивидуално подбрани
предварително зададени критерии
ТЪРГОВСКИ
СРЕЩИ*
ОБЗОР
на
АВТОПАРК
ПАЗАРА
Маркетинг услуги
* За клиенти на Обзора на автопарк пазара
... НЯМАТ В МОМЕНТА
ГОРИВНА
КАРТА
… ОТ 20 до 50 АВТОМОБИЛА
РАЗМЕР/ВИД
на ПАРКА
.. МИН. 2 МЛН. ЛВ ГОДИШЕН ОБОРОТ
ФИРМЕН
ОБОРОТ
НАЗНАЧЕНИ
СРЕЩИ НАТЪРГОВСКИЯ
ЕКИП
Примерни критерии* за подбор
на проспекти за търговски срещи
* Общо 30+„твърди“ (и още 10+„меки“ филтри) подобни нагорните
www.fleet-surveys.bg
За контакти:
Иван Коларов
управител
ivan.kolarov@fleet-surveys.bg
+359 896 730311

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