SlideShare a Scribd company logo
WhAt i’ve learned
While designing the DESIGNERSHUB app, I learned that initial steps taken in my design process is
the foundation to my design output. Research - personas, usability testing and peer feedbacks helped
improve the app’s designs.
The hi-fi prototype has the same user flow as the lo-fi prototype, but
includes the design changes made after the usability test.


Mockups after Iteration
main home screen
home screen
networking
courses screens 

& job opportunities
Before Usability Study After Usabilty Study
We found out that most of the Participants couldn't move through the app smoothly, and faced a lot of
trouble navigating from one screen to another. As they didn’t know if the lo-fi prototype navigation bar. was
working. Hence one of the iteration was to design a navigation bar that reflects which part of the app you
are in. Also, a change in the placement of the information displayed.
Before Usability test After Usabilty test
The early design shows unclear job opportunity, no clear and obvious containers that separate one from
another, we fixed that and add " applied " box. For users to be aware of offers they have applied for.
MOCKUPS
DESIGN
4 Refining the design
3
Starting the design
IDEATE
USER FLOW
DESIGN
PAPER WIREFRAMES
Using the user flow, Sketches of the app’s
main features was first drawn on paper.


5 variations were made for each screen.
Highlighting the parts of these sketches
that is best for the digital wireframe
considering the user’s pain points.
DIGITAL WIREFRAMES
The paper sketches were turned into digital
wireframes. And then a Lo-Fi Prototype
was made.
A Low Fidelity prototype of the screens was made in order to test the
usability of this application.
Clike here to view the Lo-Fi Prototype
Wireframes
TEST
Usability Test
Unmoderated Usability Study
STUDY TYPE:
Nigeria, Remote
LOCATION:
1 week
LENGTH:
10 participants
PARTICIPANTS:
These were the main findings uncovered by the usability test:
Participants were not able to
navigate through the app
without having to going back
to the home screen.
A
Clarity
Participants want access to
recent job opportunities
Participants wants access to
updated resources and
courses.
B
Efficiency
Participants don’t like busy
screens.

C
Convenience
Usability Test: Findings
Usability Test
AFFINITY MAP
AFFINITY MAP
Open App
Open App
Open App
Open App
Open App
Open App
Open App
Flow Steps
Flow Steps
Flow Steps
Homepage
Homepage
Homepage
Homepage News Feed
Freelance Services
Requirement
Information
Seller Onboarding
Confirmation
Information details
Designer connect Results
Connect
Become a Seller
Homepage
Homepage
Homepage
TASK: Get Mentorship
TASK: Connect with a designer
TASK: Post Gigs
TASK: Design News
Get mentored
Get mentored? Sign Up
Features: Designer Connect
Features: Designer Connect
Review mentors
profile
Review mentors
Results page
Results page
Confirmation
Request
Confirmation
Confirmation
Request Confirmation
Request Confirmation
Get mentored
Features: Designer
Connect
Features
Resources
Sign Up/ LogIn
Sign Up/ LogIn Continue
Continue
Select a mentor
Select a mentor? Yes/No
Connect? Yes/No
Connect? Yes/No
Sign Up
No
No
No
No
Yes
Yes
Yes
Yes
UNderstanding the user
2
EMPATHIZE
In this Stage, we were able to gain an empathetic understanding of the
problem we are trying to solve. we achieved this by conducting a quantitative
research thereby sending out survey questions to product designers. In the surveys
sent out we had 50 responses. 


The questions asked in the survey were based on these 3 research
objectives
To ascertain if intermediate and well experienced designers will be willing to
mentor beginners, help review portfolios and resumes, conduct design workshops,
etc
To know the major challenges designers face in their everyday life
To know which existing communities these designers use to grow their skills,
professional network, and seek for job opportunities. 

IDENTIFIED PAIN
POINTS
A
The difficulty of finding
designs's inspiration.
the difficulty of finding a first
hand information on job
opportunities, design tools
and resources.
B
The difficulty of finding
collaborative workspaces, an
idea sharing portal and
resource library all in one
place.
The difficulty of finding
information on design
competitions and challenges
around the globe.
C
The Limited access to expert
designers to get mentorship.
The difficulty of gathering
people for a quick research or
a design sprint.
Unavailability of entry level
jobs and internship for
beginners.
DEFINE
Journey Map
Name
David Benjamin
Age: 32
Marital status: Married
Children: 2
Occupation: UX Designer
Bio
Pain points
1) Finds it hard to gather inspirations for
designs.


2) Currently connects with other
designers through a direct messaging
app.


3) Findsz it extremely difficult to find a
designer for possible collaboration on a
project.


4)Finds it difficult to find a first hand
information on job opportunities, design
tools and resources.
Goals & Needs
1) To be able to gather inspirations
easily and seamlessly.

2) A seamless means of messaging
other designers without having to
get their contacts.

3) A platform where he can easily
make a post indicating his need for
collaboration and get responses.

4) A platform where he can easily get
first hand information on latest job
opportunities,paid gigs,design tools
and resources.
Ideal experience
To be able to easily get the latest
information on design trends, get
first hand information on contract
jobs. Mentor beginner designers and
help them grow. through an online
platform.
Design T
ools and platform
1) Figma and Adobe XD


2) Linkedln and Facebook ux design
groups


3) Slackand Discord.


4) Design guild
David is an experienced User experience designer from nigeria, however based
in ghana, with about 7 years of practice, he currently works with Paygo, a
ghanian fintech establishment focused on granting micro businesses in ghana
easy acess to banking services.
Persona
The Product
Designers Hub is a community app that provides product designers
from different levels of expertise - entry level to experienced designers with
professional resources that meets their individual needs. Enable its users to
share their knowledge and experience, collaborate, view job opportunities,
connect with other designers across the globe and provide mentorship to entry
level designers. ​
The problem
Bring product designers together on one platform
Make team collaboration on projects easier for product designers
Provide opportunities for product designers to receive notifications on jobs
and competitions
Help Entry-level product designers to find support in their career journey.
The GOAL
Project Overview
The Product
My ROLE
User

Research
Concept
Creation
Design &
Prototyping
UX Researcher and Designer
My ROLE
User

Research
Concept
Creation
Design &
Prototyping
UX Researcher and Designer
Project Duration
8 

WEEKS
April 2021 to July 2021
DESIGN PROCESS
EMPATHIZE DEFINE IDEATE PROtoTYPE TEST
1
THANK YOU!
Your Feedback is Welcomed!
DesignersHub
EmaiL: mercyoluokundesign@gmail.com

Portfolio : https://www.mercyoluokun.com/

LinkedIn: https://www.linkedin.com/in/mercy-oluokun-amande-5420397b/
Designers have found it difficult over the years to find one app that meets
their various design needs such as job updates; latest design trends; relevant
design courses etc.
UX CAse Study
Team bravo
DesignersHub

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Designers Hub Case Study

  • 1. WhAt i’ve learned While designing the DESIGNERSHUB app, I learned that initial steps taken in my design process is the foundation to my design output. Research - personas, usability testing and peer feedbacks helped improve the app’s designs. The hi-fi prototype has the same user flow as the lo-fi prototype, but includes the design changes made after the usability test. Mockups after Iteration main home screen home screen networking courses screens & job opportunities Before Usability Study After Usabilty Study We found out that most of the Participants couldn't move through the app smoothly, and faced a lot of trouble navigating from one screen to another. As they didn’t know if the lo-fi prototype navigation bar. was working. Hence one of the iteration was to design a navigation bar that reflects which part of the app you are in. Also, a change in the placement of the information displayed. Before Usability test After Usabilty test The early design shows unclear job opportunity, no clear and obvious containers that separate one from another, we fixed that and add " applied " box. For users to be aware of offers they have applied for. MOCKUPS DESIGN 4 Refining the design 3 Starting the design IDEATE USER FLOW DESIGN PAPER WIREFRAMES Using the user flow, Sketches of the app’s main features was first drawn on paper. 5 variations were made for each screen. Highlighting the parts of these sketches that is best for the digital wireframe considering the user’s pain points. DIGITAL WIREFRAMES The paper sketches were turned into digital wireframes. And then a Lo-Fi Prototype was made. A Low Fidelity prototype of the screens was made in order to test the usability of this application. Clike here to view the Lo-Fi Prototype Wireframes TEST Usability Test Unmoderated Usability Study STUDY TYPE: Nigeria, Remote LOCATION: 1 week LENGTH: 10 participants PARTICIPANTS: These were the main findings uncovered by the usability test: Participants were not able to navigate through the app without having to going back to the home screen. A Clarity Participants want access to recent job opportunities Participants wants access to updated resources and courses. B Efficiency Participants don’t like busy screens. C Convenience Usability Test: Findings Usability Test AFFINITY MAP AFFINITY MAP Open App Open App Open App Open App Open App Open App Open App Flow Steps Flow Steps Flow Steps Homepage Homepage Homepage Homepage News Feed Freelance Services Requirement Information Seller Onboarding Confirmation Information details Designer connect Results Connect Become a Seller Homepage Homepage Homepage TASK: Get Mentorship TASK: Connect with a designer TASK: Post Gigs TASK: Design News Get mentored Get mentored? Sign Up Features: Designer Connect Features: Designer Connect Review mentors profile Review mentors Results page Results page Confirmation Request Confirmation Confirmation Request Confirmation Request Confirmation Get mentored Features: Designer Connect Features Resources Sign Up/ LogIn Sign Up/ LogIn Continue Continue Select a mentor Select a mentor? Yes/No Connect? Yes/No Connect? Yes/No Sign Up No No No No Yes Yes Yes Yes UNderstanding the user 2 EMPATHIZE In this Stage, we were able to gain an empathetic understanding of the problem we are trying to solve. we achieved this by conducting a quantitative research thereby sending out survey questions to product designers. In the surveys sent out we had 50 responses. The questions asked in the survey were based on these 3 research objectives To ascertain if intermediate and well experienced designers will be willing to mentor beginners, help review portfolios and resumes, conduct design workshops, etc To know the major challenges designers face in their everyday life To know which existing communities these designers use to grow their skills, professional network, and seek for job opportunities. IDENTIFIED PAIN POINTS A The difficulty of finding designs's inspiration. the difficulty of finding a first hand information on job opportunities, design tools and resources. B The difficulty of finding collaborative workspaces, an idea sharing portal and resource library all in one place. The difficulty of finding information on design competitions and challenges around the globe. C The Limited access to expert designers to get mentorship. The difficulty of gathering people for a quick research or a design sprint. Unavailability of entry level jobs and internship for beginners. DEFINE Journey Map Name David Benjamin Age: 32 Marital status: Married Children: 2 Occupation: UX Designer Bio Pain points 1) Finds it hard to gather inspirations for designs. 2) Currently connects with other designers through a direct messaging app. 3) Findsz it extremely difficult to find a designer for possible collaboration on a project. 4)Finds it difficult to find a first hand information on job opportunities, design tools and resources. Goals & Needs 1) To be able to gather inspirations easily and seamlessly. 2) A seamless means of messaging other designers without having to get their contacts. 3) A platform where he can easily make a post indicating his need for collaboration and get responses. 4) A platform where he can easily get first hand information on latest job opportunities,paid gigs,design tools and resources. Ideal experience To be able to easily get the latest information on design trends, get first hand information on contract jobs. Mentor beginner designers and help them grow. through an online platform. Design T ools and platform 1) Figma and Adobe XD 2) Linkedln and Facebook ux design groups 3) Slackand Discord. 4) Design guild David is an experienced User experience designer from nigeria, however based in ghana, with about 7 years of practice, he currently works with Paygo, a ghanian fintech establishment focused on granting micro businesses in ghana easy acess to banking services. Persona The Product Designers Hub is a community app that provides product designers from different levels of expertise - entry level to experienced designers with professional resources that meets their individual needs. Enable its users to share their knowledge and experience, collaborate, view job opportunities, connect with other designers across the globe and provide mentorship to entry level designers. ​ The problem Bring product designers together on one platform Make team collaboration on projects easier for product designers Provide opportunities for product designers to receive notifications on jobs and competitions Help Entry-level product designers to find support in their career journey. The GOAL Project Overview The Product My ROLE User Research Concept Creation Design & Prototyping UX Researcher and Designer My ROLE User Research Concept Creation Design & Prototyping UX Researcher and Designer Project Duration 8 WEEKS April 2021 to July 2021 DESIGN PROCESS EMPATHIZE DEFINE IDEATE PROtoTYPE TEST 1 THANK YOU! Your Feedback is Welcomed! DesignersHub EmaiL: mercyoluokundesign@gmail.com Portfolio : https://www.mercyoluokun.com/ LinkedIn: https://www.linkedin.com/in/mercy-oluokun-amande-5420397b/ Designers have found it difficult over the years to find one app that meets their various design needs such as job updates; latest design trends; relevant design courses etc. UX CAse Study Team bravo DesignersHub