To stay ahead of the competition, VodafoneZiggo had to increase the effect of its lead generation efforts. Find out how Einstein Discovery set up a predictive propensity-to-buy model, providing unique in-depth insights and showing its potential in day-to-day lead management. Salesforce Dreamforce to You 2018

1. DREAMFORCE
TO YOU 2018
BREAK-OUT SESSION
How to turn cold Sales
into hot Lead chasing
with Einstein
@VodafoneZiggo
Jaap van den Heuvel
Joke Landman
November 22, 2018

2. HOW EINSTEIN INCREASED THE LEAD
CONVERSION RATE OF VODAFONEZIGGO
1 BACKGROUND INFORMATION
Trends in AI CRM - Einstein
2 CHALLENGE @VODAFONEZIGGO
How to turn cold d2d sales into hot lead chasing with Einstein
3 SOLUTION
What Einstein did
4 BENEFITS & KEY LEARNINGS
Key learnings and results from solution and
implementation, but also Pitfall's
6 QUESTIONS & ANSWERS
If you have any..
5 THE FUTURE
What’s next?

3. 1 AI FIRST - A LOT OF INDIVIDUAL AI INITIATIVES
CHAPTER 1A: BACKGROUND INFORMATION
2 BUSINESS CENTRAL- NO CODING/BUSINESS RULES
3 DATA DRIVEN - DATA DATA DATA

4. CHAPTER 1B: BACKGROUND INFORMATION
Discovers hidden insights and patterns in your data
Predicts outcomes for every function & industry
Recommends the best action, offer, or engagement
Automates business processes and workflows
Salesforce Einstein
Your smart CRM assistant

5. HOW TO TURN COLD DOOR 2 DOOR
SALES INTO HOT LEAD CHASING WITH
EINSTEIN DISCOVERY?
CHAPTER 2: CHALLENGE @VODAFONEZIGGO

6. DATA GATHERING
of sales attempts
To power the AI
model
18+
MONTHS
VISUALIZATION
of lead scores for
sales agents
KEY PREDICTORS
of sales success
CHAPTER 3: SOLUTION

7. CHAPTER 3: SOLUTION (DEMO)

8. CHAPTER 4: BENEFITS & KEY LEARNINGS
➢ Data driven solution that
empowers users
➢ Start small to see it working
➢ Key is data, data, data, data
➢ Don’t think you’re finished
after Implementation!

9. CHAPTER 5: WHAT'S NEXT?
WHAT IS THE NEXT STEP FOR VODAFONEZIGGO?

10. CHAPTER 6: Q&A
? ?
Jaap van den Heuvel - Senior Manager Salesforce
Email: jaap.van.den.heuvel@accenture.com
Joke Landman – Einstein Delivery Lead
Email: joke.landman@accenture.com

11. CHAPTER 6: Q&A