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EU H2020 Cultural heritage projects: collaboration possibilities: GIFT

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Joint workshop CrossCult & EMOTIVE, Athens May 14th, 2018

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EU H2020 Cultural heritage projects: collaboration possibilities: GIFT

  1. 1. “EU Cultural Heritage projects: collaboration possibilities” OUR HERITAGE: WHERE THE PAST MEETS THE FUTURE • CrossCult has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement no 693150 • EMOTIVE has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727188
  2. 2. Meaningful Personalization of Hybrid Virtual Museum Experiences Through Gifting and Appropriation MAIN OBJECTIVE Project’s main objective is to establish meaningful user experiences that allow for personal, complex and emotional encounters with art and cultural heritage. The GIFT project suggests creating meaningful personalization through digital gifting and emotional appropriation. CENTRAL CONCEPTS GIFTING Concept based on personalization of museum experiences by allowing visitors to create their own museum tours as digital "mixtapes“ and share them as gifts. APPROPRIATION Concept based on a playful reappropriation of museum spaces by enabling strong identification with museum collections and sharing emotional responses to artwork.
  3. 3. GIFT – Open challenges Game and UX design Portability / transferability Achieving app uptake: advertising its presence, introducing its benefits, achieving downloads, achieving use etc. Ownership: When can experiences be shared? Privacy? Data control? Persistence? The role of the object: Risk in untethering from context of the collection Museum uptake: How to achieve a wide roll out? Technology: Facial recognition technology issues / Scalability - issues with large number of users. Business: Sustainability after h2020 / Exploitation & business models

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