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This speech was given at the 2014 Australian and New Zealand Academy of Management Conference in Sydney, Australia. In this presentation, we first explain how a variety of fields have failed to explain, predict, and prevent large-scale asset bubbles. While many have placed most of the blame for this failure on mainstream economists, we argue that our collective failure to recognize and examine the role that narratives play in market speculation is at the root of this issue. Accordingly, in this speech, we identify why narratives and narrative thought play such an influential role in market speculation. First, asset bubbles typically arise during periods of heightened uncertainty, such as after periods of profound innovation or the creation of new markets. Uncertainty requires investors to rely on narratives, our preferred sense-making currency. Second, asset bubbles also tend to arise during euphoric periods of easy credit and loose regulations, conditions that attract a surge in retail investors and copycat organizations. These players rely on narratives as a form of sense-giving, as consumers of narratives, to make investment decisions. Lastly, in today's international and high-speed investment environment, narratives play a large role in attracting our attention, thus limiting our investment options and guiding quick decision making. Moving forward, we identify two broad areas of narrative research. First, research is needed on the origins of narratives during speculative bouts. This requires research into the descriptive features of these narratives, along with their deeper structural components. Second, research is needed on the spread of narratives, including their institutional features.
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This speech was given at the 2014 Australian and New Zealand Academy of Management Conference in Sydney, Australia. In this presentation, we first explain how a variety of fields have failed to explain, predict, and prevent large-scale asset bubbles. While many have placed most of the blame for this failure on mainstream economists, we argue that our collective failure to recognize and examine the role that narratives play in market speculation is at the root of this issue. Accordingly, in this speech, we identify why narratives and narrative thought play such an influential role in market speculation. First, asset bubbles typically arise during periods of heightened uncertainty, such as after periods of profound innovation or the creation of new markets. Uncertainty requires investors to rely on narratives, our preferred sense-making currency. Second, asset bubbles also tend to arise during euphoric periods of easy credit and loose regulations, conditions that attract a surge in retail investors and copycat organizations. These players rely on narratives as a form of sense-giving, as consumers of narratives, to make investment decisions. Lastly, in today's international and high-speed investment environment, narratives play a large role in attracting our attention, thus limiting our investment options and guiding quick decision making. Moving forward, we identify two broad areas of narrative research. First, research is needed on the origins of narratives during speculative bouts. This requires research into the descriptive features of these narratives, along with their deeper structural components. Second, research is needed on the spread of narratives, including their institutional features.
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