Presenter: Zoé Bélisle-Springer, Digital Content Editor, Phorest Salon Software There is nothing new about podcasting. In fact, some topics have been covered for years now, making it hard for newcomers to stand out. That being said, for B2B businesses, podcasting can become a brand differentiator. How? Why is it a good avenue and what does it take to do it successfully? In this session, discover the essential components to positioning your B2B podcast as an integral part of your thought-leadership strategy and learn about the long-term benefits for your brand and employees.