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Jedward och Gagnam på Digital Knowledge Day 2013 | Search Integration

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Jedward och Gagnam på Digital Knowledge Day 2013 arrangerat av Search Integration. Där Sara (grundare av Search Integration) dansar loss med Tina (Oatly AB) kund på scen.

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Jedward och Gagnam på Digital Knowledge Day 2013 | Search Integration

  1. 1. NOISE /noiz/Noun:“A sound that is loud and causes disturbance”2013-­‐04-­‐19   1  2013-­‐04-­‐19   1  
  2. 2. Planned Noise2013-­‐04-­‐19   2  2013-­‐04-­‐19   2  
  3. 3. The TWINS & …. 
the PLANET2013-­‐04-­‐19   3  2013-­‐04-­‐19   3  
  4. 4. 2013-­‐04-­‐19   4  2013-­‐04-­‐19   4  
  5. 5. DISCOVERED ON 
X - FACTOR2013-­‐04-­‐19   5  2013-­‐04-­‐19   5  
  6. 6. WALSH: “I WILLPACKAGE THESETWINS”2013-­‐04-­‐19   6  2013-­‐04-­‐19   6  
  7. 7. 2013-­‐04-­‐19   7  2013-­‐04-­‐19   7  
  8. 8. 2013-­‐04-­‐19   8  2013-­‐04-­‐19   8  “THEY SHALLINTEGRATE withTHEIR AUDIENCE”
  9. 9. 2013-­‐04-­‐19   9  2013-­‐04-­‐19   9  IN THEIR FIRST YEAR THEY EARNED: 3.2 million €
  10. 10. 2013-­‐04-­‐19   10  2013-­‐04-­‐19   10  Created theirplatform: PLANETJEDWARD.NET
  11. 11. 2013-­‐04-­‐19   11  2013-­‐04-­‐19   11  APRIL 2013YOU TUBE37 842 000 views
  12. 12. 2013-­‐04-­‐19   12  2013-­‐04-­‐19   12  
  13. 13. 2013-­‐04-­‐19   13  2013-­‐04-­‐19   13  APRIL 2013TWITTER779 681 followers
  14. 14. 2013-­‐04-­‐19   14  2013-­‐04-­‐19   14  
  15. 15. 2013-­‐04-­‐19   15  2013-­‐04-­‐19   15  APRIL 2013FACEBOOK105 000 likes
  16. 16. 2013-­‐04-­‐19   16  2013-­‐04-­‐19   16  
  17. 17. 2013-­‐04-­‐19   17  2013-­‐04-­‐19   17  APRIL 2013INSTAGRAM43 000 followers
  18. 18. 2013-­‐04-­‐19   18  2013-­‐04-­‐19   18  
  19. 19. 2013-­‐04-­‐19   19  2013-­‐04-­‐19   19  SPONSORSHIP
  20. 20. 2013-­‐04-­‐19   20  2013-­‐04-­‐19   20  2,2 million €
  21. 21. 2013-­‐04-­‐19   21  2013-­‐04-­‐19   21  
  22. 22. 2013-­‐04-­‐19   22  2013-­‐04-­‐19   22  THEIR 
OWN TV SHOW…
  23. 23. 2013-­‐04-­‐19   23  2013-­‐04-­‐19   23  
  24. 24. Unplanned Noise2013-­‐04-­‐19   24  2013-­‐04-­‐19   24  
  25. 25. 2013-­‐04-­‐19   26  2013-­‐04-­‐19   26  1st YOU TUBE VIDEOto REACH1 Billion views
  26. 26. 2013-­‐04-­‐19   27  2013-­‐04-­‐19   27  PSY:“It means some peoplewatched it many times…Didn’t they get sick ofit? “
  27. 27. 2013-­‐04-­‐19   28  2013-­‐04-­‐19   28  
  28. 28. 2013-­‐04-­‐19   29  2013-­‐04-­‐19   29  BEST VIDEO AT MTV AWARDS
  29. 29. 2013-­‐04-­‐19   30  2013-­‐04-­‐19   30  PSY’s estimated earnings 2012:9.5 million €
  30. 30. 2013-­‐04-­‐19   31  2013-­‐04-­‐19   31  SO .. EVERYONE MAKESMONEY….
  31. 31. 2013-­‐04-­‐19   32  2013-­‐04-­‐19   32  ..WHEN THE USER WANTS YOU TO!
  32. 32. 2013-­‐04-­‐19   33  2013-­‐04-­‐19   33  ALL NOISEDROWNS UNLESS....
  33. 33. 2013-­‐04-­‐19   34  2013-­‐04-­‐19   34  THE USER WANTS IT TO!
  34. 34. 2013-­‐04-­‐19   35  2013-­‐04-­‐19   35  There is NOMarketing Plan THERE IS AUSER PLAN

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