Jedward och Gagnam på Digital Knowledge Day 2013 | Search Integration

NOISE
/noiz/

Noun:
“A sound that is loud and causes disturbance”
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Planned
Noise
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The TWINS & ….  
the PLANET
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DISCOVERED
ON  
X - FACTOR
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WALSH:

“I WILL
PACKAGE THESE
TWINS”
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“THEY SHALL
INTEGRATE with
THEIR
AUDIENCE”

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IN THEIR FIRST YEAR
THEY EARNED:

3.2 million €

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Created their
platform:

PLANETJEDWARD.NET

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APRIL 2013
YOU TUBE
37 842 000 views

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APRIL 2013

TWITTER
779 681 followers

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APRIL 2013
FACEBOOK
105 000 likes

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APRIL 2013
INSTAGRAM
43 000 followers

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SPONSORSHIP

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2,2
million €

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THEIR  
OWN TV SHOW…

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Unplanned
Noise
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1st
YOU TUBE VIDEO
to REACH
1 Billion views

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PSY:
“It means some people
watched it many times…
Didn’t they get sick of
it? “

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BEST VIDEO
AT
MTV AWARDS

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PSY’s estimated earnings 2012:

9.5 million €

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SO ..
EVERYONE MAKES
MONEY….

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..WHEN

THE USER
WANTS YOU TO!

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ALL NOISE
DROWNS UNLESS....

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THE USER
WANTS IT TO!

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There is NO
Marketing Plan
THERE IS A
USER PLAN

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