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Keynote: Tracy Green - Digital Knowledge Day 2013 | Search Integration

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Keynote: Tracy Green - Digital is now a vital part of the DNA of every organisation. The opportunity to improve services, engage with audiences and save money is on offer but there are pitfalls too. Ensuring your digital presence is integrated, coherent and joined up can be a challenge for big organisations which tend to be fragmented, disparate and lacking digital governance. The key to success is focussed on the cultural and organisational changes needed to put digital at the forefront of everything we do . Having been at the heart of this digital transformation in two big public organisations Tracy Green looks at the impact this can have, the challenges for organisations driving the change and the potential benefits that can deliver. Tracy Green is the Head of Online Services in the UK Parliament where she leads on digital strategy at the heart of UK democracy. From Digital Knowledge Day, an event by Search Integration

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Keynote: Tracy Green - Digital Knowledge Day 2013 | Search Integration

  1. 1. Integration in a digital worldDon’t work in SILOS!Tracy Green 1Head of Online Services UK Parliament
  2. 2. Who am I?My name is: Tracy GreenI am from: London, UKI work for: UK ParliamentMy role is: Head of Online ServicesMy passion is: eDemocracyI used to: manage websites forother large organisationsTracy Green 2Head of Online Services UK Parliament
  3. 3. So what is a silo and why does it matter? 3
  4. 4. The blind man and the elephant 4
  5. 5. Why is this happening? 5
  6. 6. 6
  7. 7. Where are the digital silos?organisational channels content and services 7 All rights reserved by MarkTracey - photographyireland.net
  8. 8. 8
  9. 9. Organisational 9
  10. 10. 1996... 10
  11. 11. ...2013 11
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  18. 18. It’s all about the people 18
  19. 19. Channel proliferation 19
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  29. 29. UK Parliament examples 29
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  31. 31. Content is changing 31
  32. 32. Video, ugc and content curation 32
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  36. 36. 36
  37. 37. European parliament examples 37
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  42. 42. How to meet the challenge? 42
  43. 43. Focus on your users 43
  44. 44. UK government websites 44
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  48. 48. 48
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  50. 50. Establish clear governance 50
  51. 51. Web Team Highly inclusive Priorities are The detail focus approach not clear. of the board ensuring a wide Time to should realign to Web and Intranet Programme Board range of views reflect, strategy, policy are expressed review and and decisions consider the work Project Advisory streams. Boards committees Objectives broadly Frustration that understood, but committee Common approach is not consistently or agreement that stifling – I want comprehensively the web is to but need to articulated. important consult before I Benefits are intangible can … Co- Centralised ordinated Success is aInternal consensus view. Desire for Time to codify streamlining. Limited the role of the Replicated Considerations review Web Team. Distributed for direction, against More than inclusion, trust predefined delivery of the and control criteria programme External formal 51
  52. 52. New ways of working 52
  53. 53. digital champions 53
  54. 54. budget 54
  55. 55. Build your digital capability 55
  56. 56. Training inside 56
  57. 57. Development outside 57
  58. 58. What will be the benefits? 58
  59. 59. Thank you for listening 59
  60. 60. Contact me... greentr@parliament.uk @greentrac http:// www.linkedin.com/pub/ tracy-green/2/175/753 60Tracy Green

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