'Insipiration for Results' is a fortnightly activity we run at the Seagull office where one of our team members shares his/her views on interesting case studies he/she has come across recently. Check what Padmini, our Digital Strategist found interesting this time. :)

1. Inspiration
for
results!

2. ACCESS: Be present where your consumer is
http://www.goosebumpspickles.com/
http://www.fanta.com/en_US/pages/landing/play.html
http://youareblind.com/ (animation and motion graphics)

3. Subway shopping
ACCESS: Be present where your consumer is

4. Airways sneakers pop up store
ACCESS: Be present where your consumer is

5. •450,000 readers of the magazine, which is
free to customers – can now download
ASOS’s Aurasma-powered Scan to Shop app
to their smartphones to bring the pages to
video life
• In addition, they’ll be able to point their
phones at images of this season’s must
have pieces and simply click to buy from
ASOS’s mobile site.
ASOS uses Aurasma app to provide ACCESS

6. ASOS
ACCESS: Be present where your consumer is

7. ENGAGE: Become a source of valued content
Volkswagen suite

8. ENGAGE: Become a source of valued content
Microsoft 8 fast and fun

9. ENGAGE: Become a source of valued content
Nivea solar charger

10. CUSTOMIZE: Adapt your offerings to your customer’s needs
Tate museum

11. COLLABORATE: Involve your customers and co-create with them
Argentina Missing people

12. INTEGRATED: How a cup of tea sparked a movement

13. All ready for coffee
now!