Inspiration for Results

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'Insipiration for Results' is a fortnightly activity we run at the Seagull office where one of our team members shares his/her views on interesting case studies he/she has come across recently. Check what Padmini, our Digital Strategist found interesting this time. :)

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Inspiration for Results

  1. 1. Inspiration for results!
  2. 2. ACCESS: Be present where your consumer is http://www.goosebumpspickles.com/ http://www.fanta.com/en_US/pages/landing/play.html http://youareblind.com/ (animation and motion graphics)
  3. 3. Subway shopping ACCESS: Be present where your consumer is
  4. 4. Airways sneakers pop up store ACCESS: Be present where your consumer is
  5. 5. •450,000 readers of the magazine, which is free to customers – can now download ASOS’s Aurasma-powered Scan to Shop app to their smartphones to bring the pages to video life • In addition, they’ll be able to point their phones at images of this season’s must have pieces and simply click to buy from ASOS’s mobile site. ASOS uses Aurasma app to provide ACCESS
  6. 6. ASOS ACCESS: Be present where your consumer is
  7. 7. ENGAGE: Become a source of valued content Volkswagen suite
  8. 8. ENGAGE: Become a source of valued content Microsoft 8 fast and fun
  9. 9. ENGAGE: Become a source of valued content Nivea solar charger
  10. 10. CUSTOMIZE: Adapt your offerings to your customer’s needs Tate museum
  11. 11. COLLABORATE: Involve your customers and co-create with them Argentina Missing people
  12. 12. INTEGRATED: How a cup of tea sparked a movement
  13. 13. All ready for coffee now!

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