Social Media: Market And Build Your Business

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Businesses must look to the internet for new approaches of finding customers and communicating with them. Social media on the internet is the most promising innovative way to reach out to clients. Learn how to engage your customers, build client communities and increase your bottom line! Learn how to measure your online and social media presence; and how marketing to mobile social media will grow into a common and effective practice.

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  • Social Media: Market And Build Your Business

    1. 1. Social Networking - Market and Build your Business Welcome to Presented by: Scott Stawarz Harper College’s Harper College CE Tech Instructor Social Media Class. twitter: Principal Technologist - octāvity.com #smoharper 1
    2. 2. Introduction • Who am I? • What is our plan for the day? 2
    3. 3. Who am I? 3
    4. 4. Who am I? • Scott Stawarz • Harper College CE Technology Instructor • Principal Technologist - Octāvity.com • 17 year Internet user • 10 year Technology Trainer • MCT, CIWCI • 7 year Business and Technology Consultant 3
    5. 5. Today’s Plan “Begin with the end in mind.” - Stephen Covey What do we want to accomplish by the end of the day? 4
    6. 6. Today’s Plan “Begin with the end in mind.” - Stephen Covey What do we want to accomplish by the end of the day? • What is social networking (SMO)? • What is my current presence? • What are social goals? • What are social tools? • How do I measure success? • Strategies? 4
    7. 7. Social Media • What is Social Media? • Case Study: Common Craft Video 5
    8. 8. What does it mean to be social? photo source: http://www.flickr.com/photos/17597931@N00/467050570/ 6
    9. 9. 7
    10. 10. Social Tasks • Listen • Identify my goals. • Identify the influencers and talkers • Build Relationships • Participate 8
    11. 11. Hub and Spoke Philosophy http://www.flickr.com/photos/wetsun/45511902/ 9
    12. 12. What’s my current social status (presence?) http://www.flickr.com/photos/jacklord/97833152/ 10
    13. 13. Goals http://www.flickr.com/photos/thetorpedodog/757659477/ 11
    14. 14. Social Sites http://www.flickr.com/photos/library_of_congress/2163812996/ 12
    15. 15. Social Sites • Blog • Facebook • Twitter • Flickr • Youtube • LinkedIn • Others http://www.flickr.com/photos/library_of_congress/2163812996/ 12
    16. 16. ROI If you build it, They will come? http://www.flickr.com/photos/kirbrik28/3814515615/ 13
    17. 17. http://www.flickr.com/photos/mysza/1801465046/ Strategy 14
    18. 18. http://www.flickr.com/photos/24550592@N08/2435521669/ Best Practices 15
    19. 19. Review 16
    20. 20. Review • What is social networking (SMO)? • What is my current presence? • What are social goals? • What are social tools? • How do I measure success? • Strategies? 16
    21. 21. Resources - Books • Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust • The Art of Community: Building the New Age of Participation (Theory in Practice) • Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition • The New Community Rules: Marketing on the Social Web 17
    22. 22. Resources - Web • Social Media News and Web Tips – Mashable – The Social Media Guide • Best Social Media Advice From chrisbrogran.com • sstawarz's socialmedia Bookmarks on Delicious http://delicious.com/sstawarz/socialmedia 18
    23. 23. Scott Stawarz • http://octavity.com/ • http://twitter.com/scottstawarz/ • scott@octavity.com 19

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