Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird.
Presentation given at #TechPhx on 11/10/12.
10. Strategic Brand Monitoring
Goal: Capture any conversations about our
company or products.
Remember misspellings (look at your website analytics for ideas)
Use minus signs to filter out noise, irrelevancy, and retweets
Create a dedicated column for questions people are asking about your brand
zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT
zagg OR zaggdaily ?
Mcdonalds near:tempe within:15mi
11. Customer Opportunities
Goal: Capture all opportunities for business.
“Can anyone
recommend a
Literal “Just chipped
Categorical a tooth. :(”
good dentist?”
near:tempe within:15mi dentist?
near:tempe within:15mi chipped tooth OR toothache OR “new in town”
OR “just moved here”
12. Journalism
Goal: Be first to hear accurate news.
Anticipate breaking news by keyword(s)
Anticipate breaking news by person or website
Anticipate “reactionary words” used by normal people
loughner sentenced years near:tucson within:30mi
“acquired by” million techcrunch.com –rt
“this is huge” filter:links
13. Fact: Some breaking
news is a little more
“breaking” than others.
(Aggregate the
“newsbreakers”)
from:@breakingnews OR from:@cnnbrk OR
from:@wsjbreakingnews OR from:@bbcnews_ticker
15. Photos
Goal: Find the best photos for stories
haboob near:tempe within:15mi yfrog.com OR twitpic.com OR
pic.twitter.com OR lockerz.com OR instagr.am
16. Consumption
Goal: Be the first to find cool content.
What do people tweet when they find the coolest content?
Filter down by content type using destination URLs (images vs video)
“posted today” OR “posted yesterday” amazing OR hilarious youtube.com
18. Blogging
Search for great questions by keyword
Search for guest blogging opportunities
iphone 5 ? –filter:links
“looking for writers” OR “accepting guest bloggers”
19. Contests
Don’t look for contests you can’t win.
Think low competition.
Think local.
Think multiple prizes.
near:phoenix within:15mi contest OR giveaway
Wordpress.com OR blogger.com “low entries”
“DM us your address” OR “DM me your address” OR “weekly contest”
20. Or just play dirty.
“first person to reply” OR “people to tweet” OR “first person to tweet”
"first 5 people to" OR "first 10 people to" OR "first five people to" OR "first
ten people to“
“first correct answer wins”
Downsides:
Requires speed and a “shoot first” mentality
Winning contests you don’t qualify for
Winning things you don’t want