Becoming a Cloud Provider
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Learn how Opus Interactive successfully transformed itself from a traditional service provider to a cloud provider, creating new revenue streams from public and virtual private cloud offerings. Opus Interactive's cloud business has grown from just two percent of its revenue in 2006 to more than 85 percent today. The changeover to cloud operations has reduced IT sprawl by 70 percent and resulted in cost savings, increased reliability, and the ability to scale on demand - hallmarks of a well-run cloud and, more importantly, competitive advantages that are passed on to customers. Opus Interactive VP of Sales and Operations, Jeremy Sherwood, shares practical insight on what it takes to become a cloud provider - from challenges to overcome to key technologies that get you there faster.
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Becoming a Cloud Provider
- 1. Becoming a Cloud Provider Presented by: Jeremy Sherwood VP Sales and Operations Opus Interactive
- 3. Do not put the call on hold—hang up and dial back in if you must take another call during the presentation
- 6. Who is Opus Interactive? Opus Interactive is a Managed Service Provider. Basic Hosting, VDS/VPS, Dedicated Servers, High Cap. Bandwidth, SAS, IAAS, DR/Backups, Colo, etc… Modular Data Center Design with Modular Services
- 7. Service Provider Path to the Cloud First HP BladeSystem Solution Builder Partner, HP's Developer Solution Partner Program (DSPP), HP Blade Systems Solution Builder. Testing and implementing vCloud as Certified Beta Service Provider for VMWare. Finished the build of current Micro Data Center. First VMware Service Provider Partner (VSPP) with VMWare. Rolled out VDS and VPS on Multiple Platforms. 2005 Became an EM7 Customer. 1998 Acquired Microsoft® Gold Certified Partner specializing in Hosting Solutions, Advanced Infrastructure Solutions, Networking Infrastructure Solutions, Information Worker Solutions, Security Solutions and Unified Communications Solutions. Active member of the Service Provider License Agreement (SPLA) Program. Partnered with Lefthand Networks and installed first Virtual SAN Cluster. Certified member of the Managed Services Accreditation Program (MSAP) through MSP Alliance. HP Certified Beta Server/Infrastructure Tester. 2010 Started New Data Center Build in PDX. First LeftHand Networks Authorized Service Provider.
- 9. The Definition of Cloud from NIST Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models. Definition taken verbatim from: http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc
- 10. 5 Essential Characteristics of Cloud On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs). Resource pooling.The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines. Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time. Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.
- 11. The Cloud Computing Opportunity US Public IT Cloud Services Global Cloud Services Source: IDC Source: Gartner
- 12. What we are looking for… Growth Modular Cost | Profit 1 2 3 4 Flexible Growing without having to build more Data Center Room. Build as you grow, not build and hope they come. Adaptable to various requirements with little effort. Keep point of entry for clients low while keeping profits high.
- 13. What do we do as IT Professionals? Provide Service or Utilities? How does knowing this change the way we do business? How do we adapt to customers needs? How do we invest in a technology that constantly changes and is outdated the moment you install it? How do we manage the new cloud infrastructure which is a shared, dynamic, constantly changing infrastructure which needs to scale up and down, on-demand?
- 15. Technology Big Box Store Idea: BULK Storage / Power / Upfront Cost / Out of date software / Not that modular Used/ White box/ 100% Open Source Lack of parts / time to find replacement parts / Software? If you build it they will come.. High Risk... Unemployment... Look at the .COM era
- 17. Flexible
- 18. Adaptive
- 20. Two Headed Monster Virtual Private or Public Cloud Photo Credit: Sesame Street
- 21. The Problem and the Solution Photo Credit: The Simpsons
- 24. New revenue stream – 85% of business is cloud services
- 26. Differentiation – Additional value-added IT services enabled transparency, multitenancy, bandwidth billing, SLA accountability and auto-provisioningThe number one question prospective customers ask me is how are we different.
- 27. Tips for Becoming a Cloud Provider The Right Cloud Product Mix Technology Focus – Build on the Right Platform Technology Innovation Technology Partners Wrap Value-Add around a Holistic Solution People are Everything
- 28. Questions
- 29. For more information, please contact…
Editor's Notes
- Animated radial list with picture(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Radial List, and then click OK to insert the graphic into the slide. To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes.On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors, and under Built-In, select Technic.Press and hold CTRL, and on the slide, select the large circle and all three small circles.On the Home tab, in the Drawing group, click the arrow to the right of ShapeEffects, point to Preset, and under Presets and select Preset2 (first row, the second option from the left).On the slide, click on the picture icon in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert. (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane check Tilepicture as texture. (2) If necessary, change the tile position of the picture within the shape. To do this, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the OffsetX and OffsetY boxes to reposition the focal point of the picture. To resize the picture, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.)Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane click Solidfill, and then in the Color list select Gray-25%, Background 2, Darker 75% (fifth row, the third option from the left).Select the middle small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane click Solidfill, and then in the Color list select Gold, Accent 2 (first row, the sixth option from the left).Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane click Solidfill, and then in the Color list select Lavender, Accent 3 (first row, the seventh option from the left).Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, do the following:Click LineColor in the left pane, and in the LineColor pane click Solidline.Also in the LineColor pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left).Click LineStyle in the left pane, and in the LineStyle pane, in the Width box enter 2.5 pt.Also in the LineStyle pane, in the Dashtype list select RoundDot (second option from the top).Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the FontSize box enter 22 pt.To reproduce the animation effects on this slide, do the following:Select the SmartArt graphic on the slide. On the Animations tab, in the AdvancedAnimation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Animation group, click Effect Options, and then click One by One.Also on the Animations tab, in the Advanced Animation group, click Animation Pane. In the Animation Pane, click the double arrow to expand the contents of the list.In the Animation Pane, select the first effect in the list (fade entrance effect). On the Animations tab, in the Animation group, click More, and then under Entrance click Grow & Turn. In the Animation Pane, select the second effect in the list (fade entrance effect). On the Animations tab, in the Animation group, click More, and then under Entrance click Wipe. Also on the Animations tab, in the Timing group, do the following:In the Start list, select AfterPrevious.In the Speed list, select 0.50 seconds.Also on the Animations tab, in the Animation group, click Effect Options, and then click From Left.In the Animation Pane, select the third effect in the list (fade entrance effect). On the Animations tab, in the Animation group, click More, and then under Entrance click Zoom. Also on the Animations tab, in the Timing group, do the following:In the Start list, select WithPrevious.In the Duration box, enter 1.00 second.In the Animation Pane, select the fourth effect in the list (fade entrance effect). On the Animations tab, in the Timing group, in the Start list, select WithPrevious.Press and hold CTRL, and in the Animation Pane, select the fifth and eighth effects in the list (fade entrance effects). On the Animations tab, in the Animation group, click More, and then under Entrance click Wipe. Also on the Animations tab, in the Timing group, in the Duration box, enter 0.50 seconds.Also on the Animations tab, in the Animation group, click Effect Options, and then click From Left.Press and hold CTRL, and in the Animation Pane, select the sixth and ninth effects in the list (fade entrance effects). On the Animations tab, in the Animation group, click More, and then under Entrance click Zoom. Also on the Animation tab, in the Timing group, do the following:In the Start list, select WithPrevious.In the Duration list, select 0.50 seconds.Press and hold CTRL, and in the Animation Pane, select the seventh and tenth effects in the list (fade entrance effects). On the Animations tab, in the Timing group, in the Start list select AfterPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear in the slider.Also under Gradient stops, customize the gradient stops that you added as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under ThemeColors select White, Background 1 (first row, first option from the left). Select the last stop on the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 35% (fifth row, first option from the left).
- Customer Portal - More visibility & control for customers over their IT operations(I think this is an example of the Differentiation – not a different point)