In the words of marketing guru Seth Godin, “A brand is the set of expectations, memories, stories & relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Our team at SchoolA2Z have compiled a report on how schools can increase their brand awareness. Here are the seven tips -
1. Speak about yourself.
2. Exist everywhere your audience is
3. Engage with the parents actively
4. Solve a problem for parents
5. Make use of technology
6. Reach out to students and parents
7. Create content which people can share
See the complete insights in the slides.
2. Who is your ideal client?
Why will they choose you?
What have you done till date?
What is your impact?
Ask Some Common Questions To Yourself
3. In the words of marketing guru Seth Godin,
“A brand is the set of expectations,
memories, stories & relationships
that, taken together, account for a consumer’s
decision to choose one product or service
over another.”
4. Schools do a lot of activities but
its information remains limited to
the students. Start speaking
about yourself. Update your
website regularly with the
activities you are doing. Share as
much information as you can and
create stories.
1.Speak about
yourself
5. Don't leave any single place where
your audience exist. Be it search
engines, Social Media platforms,
newspaper, or radio. Your customer
must be able to find you easily.
2.Exist everywhere
your audience is
6. Parents are very much concerned
about their child and they want
schools to keep them updated.
Communicate with them more often,
ask for their feedback, keep the
communication bi-directional by
having a school mobile app.
3.Engage with the
parents actively
7. Do whatever you need to do to
keep the parents of your students
happy. Many parents find it
difficult to take out time for going
to school and depositing fee. Give
them option to pay fees online.
4.Solve a problem
for parents
8. Technology holds more bounties
than anything else. Make use of
technology in whatever way you
can. Be it for teaching,
communicating or transacting.
5.Make use of
Technology
9. Optimizing technology, Schools can
provide Parents a complete track of
their ward- what activities he is
participating in, what quizzes there
are next week etc. This assurance
to the parents is enough to tempt
them to choose your school.
6.Reach out to
students and
parents
10. It takes a lot of efforts to develop
content like photos, videos and
other but what is the use of the
same if you are not able to share
them widely. You can share the
content easily if you have a school
mobile app and parents can easily
share it on their social media
channels hence improving your PR.
7.Create content which
people can share
