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Electio Consulting LLC
       Power of Knowledge and Proven Success
       in the Latin American Life Science Market




          Company Overview
‚Electio‛

The Latin equivalent of the word 'alternative‘.
Its literal meaning is 'choice, selection'.
It derives from the verb 'eligo, eligere', which
means 'to pluck out' and therefore 'to choose, pick
out, select.
               Alternative
                  Choice
                     Selection
                        Pick
                           Option


2                                          8/8/2010
Electio Consulting

                A novel Consulting Firm specialized in the
                  Latin American Life Science* Market.

        We are executives with thorough Knowledge,
      Operational Experience and Proven Success in this
                           region.

    We bring Solid and Pragmatic Solutions in the areas of
     Business Strategy, Operations and Human Capital
       Management in addition to the Discovery and
         Development of new and creative Business
                       Opportunities.

    * Life Science encompasses Pharmaceutical, Biotechnology, Biologic, Medical
3   Devices, Diagnostic and Over the Counter companies, products and services.    8/8/2010
Electio Consulting Partners Brief Bios*
Eduardo Nieto       http://www.linkedin.com/in/eduardonieto
 28 years of working experience, 23 in the Pharmaceutical Industry. Mexico, Puerto Rico, LA,
USA
       Wyeth Pharmaceuticals (2001 - 2009)
         President Latin America, Wyeth Operations Committee, Pharma Division Management Team
       Glaxo Smith Kline (1986-2001)
       Chairman of the PhRMA Latin America Regional Committee 2006 – 2008, Board member since ‘01

Beat Schillinger         http://www.linkedin.com/pub/beat-schillinger/16/43a/915
  47 years of working experience, 39 in the Pharmaceutical Industry. Switzerland, Australia, New
Guinea, Canada, USA
       Wyeth Pharmaceuticals (1971-2009)
         Vice President Finance and CFO Latin America
       Haco AG, Fiduciaire Generale, Wild Pty. Ltd., Concrete Constructions, Steamships Trading Co. Ltd

Armando Garcia           http://www.linkedin.com/in/armandogarcias
   20 years of working experience, 7 in the Pharmaceutical Industry. Mexico, Puerto Rico, USA
       Wyeth Pharmaceuticals (2003-2009)
         Vice President Human Resources Latin America
       Coca-Cola, PepsiCo, YUM, Hilti, Vitro, EDS, Santander Group
       Rutgers University, Global Executive Masters in HR Leadership


4       * For more information about us please visit our individual LinkedIn profiles   8/8/2010
Some Recent Success Stories
    We have grown business while improving efficiencies

      Increased Sales of a             Millions

    Pharmaceutical company       1200

    from 400 million to          1000
    $1.1 billion in 4+ years
                                 800


    In the same period:          600


     Tripled Operating Profit   400


                                 200

     Quadrupled Productivity      0
    (sales per employee)                  ’01      ’02   ’03   ’04   '05   '06      '07     '08




     Headcount reduction of 11% in the administrative area and
    overall 2% reduction in the region


5                                                                                8/8/2010
Some Recent Success Stories
 Launch and development of some of the most successful ‚ever‛
brands in the region:

            Products
                         Highly                 Traditional
                         Specialized
                         Bio-tech               Established
                         Vaccines               Small Molecules
                         Oncology               Nutritionals
                         Hematology             OTC



   Best Place to Work
       Increased productivity while improving the working environment and
        employee satisfaction
            7 individual companies were named Best place to Work in their countries
             under our leadership


6                                                                       8/8/2010
Some “Common Questions” about doing business in
the Pharmaceutical Market in Latin America:

                           What is the
     What are the                             Will customers
                          Healthcare, IP,
      Business                                  pay for our
                           Regulatory,
    Opportunities in                           Innovation?
                          Legal & Labor
     the region?                              What Price?
                          Environments?




          Who can we
          partner with?      Who are         What is the
              What            today’s       quality of the
          companies?        customers?      Workforce?




    I need a trusted                         How does the
        Transition                             Healthcare
                          Where: Brazil,
     Team. Anyone                            System work in
                            Mexico,
       who can do                            each country?
                          Venezuela?
          this?



7                                                     8/8/2010
When doing business in Latin America, “Business as
usual is not an option anymore”, we should inquire:

                               Are we
                           capturing the                 Do we have a
    Is our plan             full potential               highly qualified
    aggressive             of the region /                 leadership
                           each country?
     enough?                                             team in place?



                      Is our              Are we
                    Forecast            maximizing
                   lowballed?               our
                                        resources?


          Are we                                      Does my
          moving                                      Executive
                                                     team have
           Fast                                        the right
         enough?                                      mindset?



8                                                               8/8/2010
Electio Consulting Traits
   Real hands on ‚no nonsense‛ Operational Experience
       We’ve been there, we’ve done it, we know how
       Over 100 years of combined business experience (60+ in Latin
        America alone)
       Successful Business track record and proven results
       Real problem solvers: Pragmatic vs. Academic/Theoretic Solutions
       Deep Corporate Knowledge
       Multi-cultural – Multi-country backgrounds

Thorough Knowledge of the Latin American Pharmaceutical
Market
       Business Environment Framework: Macro-economic, Healthcare
        Systems, Legal & Regulatory, IP, Labor, Culture, etc.
       Regional / Country Market dynamics, Challenges and Business
        Opportunities
       Therapeutic Areas and Products: Ethical, highly specialized,
        established, OTC


9                                                              8/8/2010
Electio Consulting Traits
    Network: We know the players
        Companies: Executives from global, regional and local firms
        Regional and Local Industry Associations
        Scientific leads and Medical Associations
        Government , Institutions, NGO’s
        Electio Knowledge Bank: Network of consultants and Associated
         Subject Matter Experts

    Personalized Client Approach
        Partner dedicated to your needs
        Our dedication is to the Business Executives that hire us


    Virtual Framework
        Modern Efficient Structure

    Electio Proven Consulting Process

10                                                                   8/8/2010
Electio Consulting Areas




11                        8/8/2010
Electio Consulting Areas

                      Business
                      Strategy




                                   People, Talent
     New Business
                        Areas          and
     Opportunities
                                    Mentoring




                     Operational
                     Excellence


12                                             8/8/2010
Business Strategy
 Knowledgeable and Experienced Advice on:


        Ad-Hoc strategic solutions                Sounding Board


      Address Business Issues and/or
       Management Challenges              A nonbiased “Point of View”

      Enhance your strategies with       When creating or redefining:
       new and fresh ideas or a            Vision, Direction, Strategy,
       different approach                  Culture, Mindset, Focus, Priority,
                                           Change of Status Quo
      Improve Sales and Profit growth

      Development of Business Plans



13                                                                8/8/2010
New Business Opportunities
Discover and Develop new and exciting business opportunities

 Many companies need strategic partners to maximize the value of their
assets while others want to have access to them. Because of our
knowledge and strong network, Electio Consulting is well placed and
constantly exposed to many of these interesting opportunities.

        We might be the right lead for what you are looking for. Please contact us if
         you are a company looking to:

            Sell or buy products,
            Sell or buy a company,
            License-In / License-Out products,
            Co-Promote or Co-Market products,
            Find a distributor for your products,
            Expand your presence to new markets,
            Need a partner for a Joint Venture
            Or you just need a sounding board for a fresh business idea


14                                                                         8/8/2010
People, Talent and Mentoring


                                       Talent Pool and
                                       Talent Pipeline
• Design a unique Blue Print      • Mapping the quality and         • Personalized Mentoring to
  to align Strategy,                robustness of your Talent         Top Executives (Corporate,
  Capabilities, Positions,          Bank for short and long           Region, Country Managers
  Resources and Players to          term success                      and their line reports)
  make your company
                                    • “Acid test” to critical       • Experienced Sounding
  effective, agile and flexible                                       Board
                                      positions - top talent: “A”
  in an environment of                                              • Career Development
                                      to “A”
  accelerated change and                                              guidance
  competition                       • Talent Pool creation-
                                      acceleration
                                    • Talent pipeline
                                      strengthening-
     Organizational                   enhancement
      Architecture                                                        Mentoring


15                                                                              8/8/2010
Operational Excellence
Maximize, Optimize, Increase, Improve Top and Bottom Lines

Audit and Assess
A.  Revenue Generating Areas
            Product Portfolio Maximization
            Marketing and Sales Resource Allocation
            Price – optimize, align to product life cycle

B.       Operational Efficiencies:
            Cost containment or reduction initiatives
            Operating Expense efficiencies
            Improved Forecast Accuracy
            Optimization, elimination or outsourcing of ‚no value added tasks‛
            Performance Measurement
               KPIs – Key Performance Indicators
               Balanced Scorecard
               Early Warning System
            Optimal remuneration structure (Salaries, Bonuses/Rewards, Benefits)


16                                                                         8/8/2010
Electio Consulting Process




                              Alternative
                 Problem                    Execution
     Diagnosis                Solutions                  Results
                 Definition
                               Proposal




17                                                      8/8/2010
Electio Knowledge Bank Concept
 Network of Experts and Consultants


                 Electio
                                         Electio Partners
                Consulting




         Subject Matter Experts
                                         Country leads, Finance, HR,
       Network of Top Executives, with
                                         Legal, CRO’s, Medical,
         proven Business Acumen
        And Operational Experience       Regulatory, Sales and Marketing,
                                         Public Affairs, Business
                                         Development, etc.

         Associated Consulting
                 Firms                   Talent Mapping, Market
                                         Research, Support Services,
       Added Business Capabilities       Publishing Services, etc.
         and tools used Ad-Hoc


18                                                      8/8/2010
Additional Services:
              Business Transitions

        Stakeholder and Strategic
     Negotiations Training Program




19                            8/8/2010
Business Transitions*
When in need of trusted and immediate control of your local operations

  Support major structural changes with support from capable and reliable
executives or transition team.
A.  Start-ups, Joint Ventures:
          Help you land the business project, structure and staff the organization fast and
           effectively while establishing the long term executive team.

B.      Need someone at executive level to temporarily step in due to unexpected
     circumstances:
          GM’s
          Functional positions
          Lack of trust in local organization

C.       Help you Select and recruit the best talent in the market,
          Together with Hiring Search Firm, will ensure that best talent in market is being
           selected/recruited with good fit into organizational culture
          We will ensure that newly hired executives become fully operational and effective for
           your organization in shortest time possible



20               * Services limited to applicable local laws and regulations        8/8/2010
Stakeholder and Strategic Negotiations
Training Program (1)

 Electio Consulting has partnered with Monere Consulting to bring to Latin
America the: ‚Stakeholder and Strategic Negotiations Training Program‛.


  This is a unique and advanced course specifically developed for the top
executive level of Life Science companies, to help them achieve a new level of
sophistication and strength of their negotiation capabilities, build sustained
relationships with governments and reimbursement authorities, and ultimately
achieve their commercial goals.


  Our approaches have been applied with commercial success for small and
large molecules as well as vaccines in Europe, Canada, Latin America and the
Asia/Pacific region.




     For more detailed information about the program, please contact us or go to
21   www.monereconsulting.com                                                      8/8/2010
Stakeholder and Strategic Negotiations
Training Program (2)
    Our program's goals:
        Shift funding discussion with payers from commercial only towards strategic/political
         thinking.
        Improve negotiation skills of country management and head office personnel supporting
         them.
        Reduce policy and funding hurdles for successful penetration of innovation.
        Develop the company's, trade association's and individual staff's reputation with
         policymakers.

    Our program's approach to address your challenges:
        Hold a 3-day intensive and completely interactive session in Negotiations Preparation
         and Execution, and Stakeholder Management, for your company's or trade association's
         team.
        Have small groups (3-4 participants) prepare a brief negotiation slide presentation for a
         "mock negotiation" to petition for product reimbursement or policy endorsement (for
         associations).
        Hold simulated negotiations using their presentations (1hour/group) before a "mock"
         government commission with immediate performance feedback and critique by advisors
         of the Harvard Negotiation Project.
        Develop the company's, trade association's and individual staff's reputation with
         policymakers.



         For more detailed information about the program, please contact us or go to
22       www.monereconsulting.com                                                      8/8/2010
Companies that can benefit from
Electio Consulting




23                                8/8/2010
To Summarize:
Thorough Experience and Knowledge of the Latin
American Life Science Market

    Real hands on ‚no nonsense‛ Operational Experience

    Outstanding Network

    Comprehensive Consulting Areas of Expertise

    Personalized Client Approach

    Electio Proven Consulting Process


24                                             8/8/2010
Eduardo Nieto       Beat Schillinger   Armando Garcia




                Contact Information:
                 nietoe@electioconsulting.com

                   www.electioconsulting.com

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Electio Consulting Latin America, August 2010

  • 1. Electio Consulting LLC Power of Knowledge and Proven Success in the Latin American Life Science Market Company Overview
  • 2. ‚Electio‛ The Latin equivalent of the word 'alternative‘. Its literal meaning is 'choice, selection'. It derives from the verb 'eligo, eligere', which means 'to pluck out' and therefore 'to choose, pick out, select.  Alternative  Choice  Selection  Pick  Option 2 8/8/2010
  • 3. Electio Consulting A novel Consulting Firm specialized in the Latin American Life Science* Market. We are executives with thorough Knowledge, Operational Experience and Proven Success in this region. We bring Solid and Pragmatic Solutions in the areas of Business Strategy, Operations and Human Capital Management in addition to the Discovery and Development of new and creative Business Opportunities. * Life Science encompasses Pharmaceutical, Biotechnology, Biologic, Medical 3 Devices, Diagnostic and Over the Counter companies, products and services. 8/8/2010
  • 4. Electio Consulting Partners Brief Bios* Eduardo Nieto http://www.linkedin.com/in/eduardonieto  28 years of working experience, 23 in the Pharmaceutical Industry. Mexico, Puerto Rico, LA, USA  Wyeth Pharmaceuticals (2001 - 2009)  President Latin America, Wyeth Operations Committee, Pharma Division Management Team  Glaxo Smith Kline (1986-2001)  Chairman of the PhRMA Latin America Regional Committee 2006 – 2008, Board member since ‘01 Beat Schillinger http://www.linkedin.com/pub/beat-schillinger/16/43a/915  47 years of working experience, 39 in the Pharmaceutical Industry. Switzerland, Australia, New Guinea, Canada, USA  Wyeth Pharmaceuticals (1971-2009)  Vice President Finance and CFO Latin America  Haco AG, Fiduciaire Generale, Wild Pty. Ltd., Concrete Constructions, Steamships Trading Co. Ltd Armando Garcia http://www.linkedin.com/in/armandogarcias  20 years of working experience, 7 in the Pharmaceutical Industry. Mexico, Puerto Rico, USA  Wyeth Pharmaceuticals (2003-2009)  Vice President Human Resources Latin America  Coca-Cola, PepsiCo, YUM, Hilti, Vitro, EDS, Santander Group  Rutgers University, Global Executive Masters in HR Leadership 4 * For more information about us please visit our individual LinkedIn profiles 8/8/2010
  • 5. Some Recent Success Stories We have grown business while improving efficiencies  Increased Sales of a Millions Pharmaceutical company 1200 from 400 million to 1000 $1.1 billion in 4+ years 800 In the same period: 600  Tripled Operating Profit 400 200  Quadrupled Productivity 0 (sales per employee) ’01 ’02 ’03 ’04 '05 '06 '07 '08  Headcount reduction of 11% in the administrative area and overall 2% reduction in the region 5 8/8/2010
  • 6. Some Recent Success Stories  Launch and development of some of the most successful ‚ever‛ brands in the region: Products Highly Traditional Specialized Bio-tech Established Vaccines Small Molecules Oncology Nutritionals Hematology OTC  Best Place to Work  Increased productivity while improving the working environment and employee satisfaction  7 individual companies were named Best place to Work in their countries under our leadership 6 8/8/2010
  • 7. Some “Common Questions” about doing business in the Pharmaceutical Market in Latin America: What is the What are the Will customers Healthcare, IP, Business pay for our Regulatory, Opportunities in Innovation? Legal & Labor the region? What Price? Environments? Who can we partner with? Who are What is the What today’s quality of the companies? customers? Workforce? I need a trusted How does the Transition Healthcare Where: Brazil, Team. Anyone System work in Mexico, who can do each country? Venezuela? this? 7 8/8/2010
  • 8. When doing business in Latin America, “Business as usual is not an option anymore”, we should inquire: Are we capturing the Do we have a Is our plan full potential highly qualified aggressive of the region / leadership each country? enough? team in place? Is our Are we Forecast maximizing lowballed? our resources? Are we Does my moving Executive team have Fast the right enough? mindset? 8 8/8/2010
  • 9. Electio Consulting Traits  Real hands on ‚no nonsense‛ Operational Experience  We’ve been there, we’ve done it, we know how  Over 100 years of combined business experience (60+ in Latin America alone)  Successful Business track record and proven results  Real problem solvers: Pragmatic vs. Academic/Theoretic Solutions  Deep Corporate Knowledge  Multi-cultural – Multi-country backgrounds Thorough Knowledge of the Latin American Pharmaceutical Market  Business Environment Framework: Macro-economic, Healthcare Systems, Legal & Regulatory, IP, Labor, Culture, etc.  Regional / Country Market dynamics, Challenges and Business Opportunities  Therapeutic Areas and Products: Ethical, highly specialized, established, OTC 9 8/8/2010
  • 10. Electio Consulting Traits  Network: We know the players  Companies: Executives from global, regional and local firms  Regional and Local Industry Associations  Scientific leads and Medical Associations  Government , Institutions, NGO’s  Electio Knowledge Bank: Network of consultants and Associated Subject Matter Experts  Personalized Client Approach  Partner dedicated to your needs  Our dedication is to the Business Executives that hire us  Virtual Framework  Modern Efficient Structure  Electio Proven Consulting Process 10 8/8/2010
  • 12. Electio Consulting Areas Business Strategy People, Talent New Business Areas and Opportunities Mentoring Operational Excellence 12 8/8/2010
  • 13. Business Strategy Knowledgeable and Experienced Advice on: Ad-Hoc strategic solutions Sounding Board  Address Business Issues and/or Management Challenges  A nonbiased “Point of View”  Enhance your strategies with  When creating or redefining: new and fresh ideas or a Vision, Direction, Strategy, different approach Culture, Mindset, Focus, Priority, Change of Status Quo  Improve Sales and Profit growth  Development of Business Plans 13 8/8/2010
  • 14. New Business Opportunities Discover and Develop new and exciting business opportunities  Many companies need strategic partners to maximize the value of their assets while others want to have access to them. Because of our knowledge and strong network, Electio Consulting is well placed and constantly exposed to many of these interesting opportunities.  We might be the right lead for what you are looking for. Please contact us if you are a company looking to:  Sell or buy products,  Sell or buy a company,  License-In / License-Out products,  Co-Promote or Co-Market products,  Find a distributor for your products,  Expand your presence to new markets,  Need a partner for a Joint Venture  Or you just need a sounding board for a fresh business idea 14 8/8/2010
  • 15. People, Talent and Mentoring Talent Pool and Talent Pipeline • Design a unique Blue Print • Mapping the quality and • Personalized Mentoring to to align Strategy, robustness of your Talent Top Executives (Corporate, Capabilities, Positions, Bank for short and long Region, Country Managers Resources and Players to term success and their line reports) make your company • “Acid test” to critical • Experienced Sounding effective, agile and flexible Board positions - top talent: “A” in an environment of • Career Development to “A” accelerated change and guidance competition • Talent Pool creation- acceleration • Talent pipeline strengthening- Organizational enhancement Architecture Mentoring 15 8/8/2010
  • 16. Operational Excellence Maximize, Optimize, Increase, Improve Top and Bottom Lines Audit and Assess A. Revenue Generating Areas  Product Portfolio Maximization  Marketing and Sales Resource Allocation  Price – optimize, align to product life cycle B. Operational Efficiencies:  Cost containment or reduction initiatives  Operating Expense efficiencies  Improved Forecast Accuracy  Optimization, elimination or outsourcing of ‚no value added tasks‛  Performance Measurement  KPIs – Key Performance Indicators  Balanced Scorecard  Early Warning System  Optimal remuneration structure (Salaries, Bonuses/Rewards, Benefits) 16 8/8/2010
  • 17. Electio Consulting Process Alternative Problem Execution Diagnosis Solutions Results Definition Proposal 17 8/8/2010
  • 18. Electio Knowledge Bank Concept Network of Experts and Consultants Electio Electio Partners Consulting Subject Matter Experts Country leads, Finance, HR, Network of Top Executives, with Legal, CRO’s, Medical, proven Business Acumen And Operational Experience Regulatory, Sales and Marketing, Public Affairs, Business Development, etc. Associated Consulting Firms Talent Mapping, Market Research, Support Services, Added Business Capabilities Publishing Services, etc. and tools used Ad-Hoc 18 8/8/2010
  • 19. Additional Services: Business Transitions Stakeholder and Strategic Negotiations Training Program 19 8/8/2010
  • 20. Business Transitions* When in need of trusted and immediate control of your local operations  Support major structural changes with support from capable and reliable executives or transition team. A. Start-ups, Joint Ventures:  Help you land the business project, structure and staff the organization fast and effectively while establishing the long term executive team. B. Need someone at executive level to temporarily step in due to unexpected circumstances:  GM’s  Functional positions  Lack of trust in local organization C. Help you Select and recruit the best talent in the market,  Together with Hiring Search Firm, will ensure that best talent in market is being selected/recruited with good fit into organizational culture  We will ensure that newly hired executives become fully operational and effective for your organization in shortest time possible 20 * Services limited to applicable local laws and regulations 8/8/2010
  • 21. Stakeholder and Strategic Negotiations Training Program (1)  Electio Consulting has partnered with Monere Consulting to bring to Latin America the: ‚Stakeholder and Strategic Negotiations Training Program‛.  This is a unique and advanced course specifically developed for the top executive level of Life Science companies, to help them achieve a new level of sophistication and strength of their negotiation capabilities, build sustained relationships with governments and reimbursement authorities, and ultimately achieve their commercial goals.  Our approaches have been applied with commercial success for small and large molecules as well as vaccines in Europe, Canada, Latin America and the Asia/Pacific region. For more detailed information about the program, please contact us or go to 21 www.monereconsulting.com 8/8/2010
  • 22. Stakeholder and Strategic Negotiations Training Program (2)  Our program's goals:  Shift funding discussion with payers from commercial only towards strategic/political thinking.  Improve negotiation skills of country management and head office personnel supporting them.  Reduce policy and funding hurdles for successful penetration of innovation.  Develop the company's, trade association's and individual staff's reputation with policymakers.  Our program's approach to address your challenges:  Hold a 3-day intensive and completely interactive session in Negotiations Preparation and Execution, and Stakeholder Management, for your company's or trade association's team.  Have small groups (3-4 participants) prepare a brief negotiation slide presentation for a "mock negotiation" to petition for product reimbursement or policy endorsement (for associations).  Hold simulated negotiations using their presentations (1hour/group) before a "mock" government commission with immediate performance feedback and critique by advisors of the Harvard Negotiation Project.  Develop the company's, trade association's and individual staff's reputation with policymakers. For more detailed information about the program, please contact us or go to 22 www.monereconsulting.com 8/8/2010
  • 23. Companies that can benefit from Electio Consulting 23 8/8/2010
  • 24. To Summarize: Thorough Experience and Knowledge of the Latin American Life Science Market  Real hands on ‚no nonsense‛ Operational Experience  Outstanding Network  Comprehensive Consulting Areas of Expertise  Personalized Client Approach  Electio Proven Consulting Process 24 8/8/2010
  • 25. Eduardo Nieto Beat Schillinger Armando Garcia Contact Information: nietoe@electioconsulting.com www.electioconsulting.com