Presentation of “METAL 2.0 PROJECT: A realistic vision of social networks applied to companies” in EU Social Networks and EU R&I Programmes workshop (Brussels, Nov 26th 2010) #EUSocialNetworks More information: http://www.metal20.org

1. EU Social Networks and
EU R&I Programmes workshop
“METAL 2.0 PROJECT:
A realistic vision of social
networks applied to companies”
Santiago Bonet-AIMME
sbonet@aimme.es
Fernando González-DOE UPV
fgonzal@omp.upv.es

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METAL 2.0 PROJECTS
METAL 2.0: Viability of Web 2.0 tools in the metal sector (jan 08-dec 09)
PARTNERS: AIMME, DOE-UPV
ACTIVITIES: www.metal20.org
• State of art: 2nd Web 2.0 IIR Meeting Point (2008)
• Workshop: 60 participants + 100,000 web visitors + youtube.com/canalaimme
• Scientific and technological survey: 260 responses (Early Majority)
• Pilot: 1,000 followers METAL 2.0 EXPERIMENT groups
• Dissemination: 345 media appearances with Award Institution giving impulse for
ICT SECTOR
METAL 2.0 CROWDSOURCING - Web 2.0, social networks and crowdsourcing applied
to metal sector (jan-dec 10)
PARTNERS: AIMME, DOE-UPV, GMV
ACTIVITIES: www.metal20.org
• State of art: Secret group in Facebook “INTRANET METAL 2.0 CROWDSOURCING”
• Workshop: 40 participants + 250 streaming (Early Adopters)
• Survey: after workshop or watching videos
• Pilot: after completing the survey may participate in the pilot and access the FB secret
group
• Dissemination: Workshop in FEMEVAL "Towards a new sector of the metal 2.0”
Reporting results of scientific analysis, survey, pilot and conclusions
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PROBLEM
 Low usage or non usage of social networks in
industrial environment.
 Due to no knowledge about profits (Open Innovation).
 Solution: Dissemination, delivering Business Cases:
(Workshops, Training, Multimedia, Surveys, Pilot
Experiences, Good Practices Guides, etc.).
 Coordinated actions in all sectors and
geographical areas simultaneously.
When business start using social networks must
watch their customers, suppliers and partners are
also using them with Attitude 2.0
So stakeholders could learn from them and motivate
themselves.
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 To Group of EU Social Networks:
collaboration and special support:
recognized speakers, business cases,
visibility, training or even sponsorship for
evangelization initiatives.
 To European Commission: simple & clear
policies to implement these actions, taking
profit of existing R&D and transference
regional networks specially focused to
applied ICT.
SUGGESTIONS
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¡Thank you for your attention!
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Fernando González Ladrón de Guevara
Polytechnical University of Valencia, Spain
ITIO-DOE
fgonzal@omp.upv.es
@fglguevara
Santiago Bonet Boldú
Dpt. ICT – AIMME
Tel. +34 961366376
sbonet@aimme.es
@sbonet
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