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METAL 2.0 PROJECT: A realistic vision of social networks applied to companies

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Presentation of “METAL 2.0 PROJECT: A realistic vision of social networks applied to companies” in EU Social Networks and EU R&I Programmes workshop (Brussels, Nov 26th 2010) #EUSocialNetworks

More information:
http://www.metal20.org

Published in: Technology

METAL 2.0 PROJECT: A realistic vision of social networks applied to companies

  1. 1. EU Social Networks and EU R&I Programmes workshop “METAL 2.0 PROJECT: A realistic vision of social networks applied to companies” Santiago Bonet-AIMME sbonet@aimme.es Fernando González-DOE UPV fgonzal@omp.upv.es
  2. 2. pág 2 METAL 2.0 PROJECTS METAL 2.0: Viability of Web 2.0 tools in the metal sector (jan 08-dec 09) PARTNERS: AIMME, DOE-UPV ACTIVITIES: www.metal20.org • State of art: 2nd Web 2.0 IIR Meeting Point (2008) • Workshop: 60 participants + 100,000 web visitors + youtube.com/canalaimme • Scientific and technological survey: 260 responses (Early Majority) • Pilot: 1,000 followers METAL 2.0 EXPERIMENT groups • Dissemination: 345 media appearances with Award Institution giving impulse for ICT SECTOR METAL 2.0 CROWDSOURCING - Web 2.0, social networks and crowdsourcing applied to metal sector (jan-dec 10) PARTNERS: AIMME, DOE-UPV, GMV ACTIVITIES: www.metal20.org • State of art: Secret group in Facebook “INTRANET METAL 2.0 CROWDSOURCING” • Workshop: 40 participants + 250 streaming (Early Adopters) • Survey: after workshop or watching videos • Pilot: after completing the survey may participate in the pilot and access the FB secret group • Dissemination: Workshop in FEMEVAL "Towards a new sector of the metal 2.0” Reporting results of scientific analysis, survey, pilot and conclusions Page 2
  3. 3. pág 3 PROBLEM  Low usage or non usage of social networks in industrial environment.  Due to no knowledge about profits (Open Innovation).  Solution: Dissemination, delivering Business Cases: (Workshops, Training, Multimedia, Surveys, Pilot Experiences, Good Practices Guides, etc.).  Coordinated actions in all sectors and geographical areas simultaneously. When business start using social networks must watch their customers, suppliers and partners are also using them with Attitude 2.0 So stakeholders could learn from them and motivate themselves. Page 3
  4. 4. pág 4  To Group of EU Social Networks: collaboration and special support: recognized speakers, business cases, visibility, training or even sponsorship for evangelization initiatives.  To European Commission: simple & clear policies to implement these actions, taking profit of existing R&D and transference regional networks specially focused to applied ICT. SUGGESTIONS Page 4
  5. 5. pág 5 ¡Thank you for your attention! pág 5 Fernando González Ladrón de Guevara Polytechnical University of Valencia, Spain ITIO-DOE fgonzal@omp.upv.es @fglguevara Santiago Bonet Boldú Dpt. ICT – AIMME Tel. +34 961366376 sbonet@aimme.es @sbonet Page 5

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