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Xmba 296 t lecture 5 revenue
1. The Lean LaunchPad Session 5: Revenue Model and Pricing Professors Steve Blank,Jon Feiber, Jim Hornthal, Oren Jacob https://sites.google.com/site/xmba296t / XMBA296T
2. images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition
3. REVENUE STREAMS what are customers really willing to pay for? how? are you generating transactional or recurring revenues?
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9. Revenue Model = the strategy the company uses to generate cash from each customer segment
10. Pricing Model = the tactics you use to set the price in each customer segment