2. Computer Vision Enabled
Drug and Alcohol Impairment Detection
185 Interviews in 10 Weeks
B2C drunk driving
education and
awareness application
B2B drug and alcohol
impairment detection
software company
HGN Labs
3. Team
Renee Li
Patrick Robinson
Joan Gass
Harry Jiang
BinQuan Zhuang
Sanyam Mehra
BS, CS Major
reneeli*
MBA
jgass*
BS, CS Major
xinxuan*
MS in EE,
Computer Vision
sanyam*
Visionary
Hustler
Hustler
Hacker
Designer
Hacker
* @stanford.edu
JD, PhD
Neuroscience
Patent
binquan*
MBA, JD
Licensed Attorney,
Former Federal Prosecutor
patrickrobinson*
8. ParentsSocial Drinkers
Exploring B2C
“ I’d maybe pay a couple bucks ”
-- Beer drinker, Palo Alto, CA
“Our relationship is based on trust”
-- Mother of teen driver, Palo Alto, CA
# Interviews: 38
9. Alcohol CompaniesVehicle Fleets
“ We can’t assume liability”
-- VP Marketing, Anheuser-Busch InBev
“ This isn’t a hot issue for us ”
-- Uber Director of Growth
# Interviews: 68
Exploring B2B
10. Workplace SafetyAirlines
“ I could tell if one of my guys is drunk ”
-- Owner, Small Construction Company
“ There’s plenty we already do for this.”
-- Pilot
# Interviews: 68
Exploring B2B
11. “ I want this for every
one of my officers! ”
--Todd Jermstad
Chief of Probation
Bell County, Texas
B2B Eureka!!!
# Interviews:
115
16. Alex Popof
Founder and CEO,
Visual Labs
# Interviews: 162Understanding the Sales Cycle
Alex Popof, Founder and CEO of Visual Labs
2 3 4 61 5
Month
… hope and
patience ...
Trade
Show
Follow Up with
Decision Maker
Customer Key
Leader Webinar
30 Day
No-Cost Trial
Renewal
and PO