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HGN Labs ENGR 245 Lean LaunchPad Stanford 2018

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business model, customer development, e245, engr245, lean launchpad, lean startup, stanford, startup, steve blank

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HGN Labs ENGR 245 Lean LaunchPad Stanford 2018

  1. Computer Vision Enabled Drug and Alcohol Impairment Detection 185 Interviews in 10 Weeks B2C drunk driving education and awareness application B2B drug and alcohol impairment detection software company HGN Labs
  2. Team Renee Li Patrick Robinson Joan Gass Harry Jiang BinQuan Zhuang Sanyam Mehra BS, CS Major reneeli* MBA jgass* BS, CS Major xinxuan* MS in EE, Computer Vision sanyam* Visionary Hustler Hustler Hacker Designer Hacker * @stanford.edu JD, PhD Neuroscience Patent binquan* MBA, JD Licensed Attorney, Former Federal Prosecutor patrickrobinson*
  3. 28 deaths per day $44 bn annually Cost of Drunk Driving in the U.S. # Interviews: 0
  4. Original Hypothesis Mobile HGN App B2C Customer Segment Horizontal Gaze Nystagmus (HGN) Impairment Testing
  5. # interviews: 0
  6. # interviews: 0
  7. ParentsSocial Drinkers Exploring B2C “ I’d maybe pay a couple bucks ” -- Beer drinker, Palo Alto, CA “Our relationship is based on trust” -- Mother of teen driver, Palo Alto, CA # Interviews: 38
  8. Alcohol CompaniesVehicle Fleets “ We can’t assume liability” -- VP Marketing, Anheuser-Busch InBev “ This isn’t a hot issue for us ” -- Uber Director of Growth # Interviews: 68 Exploring B2B
  9. Workplace SafetyAirlines “ I could tell if one of my guys is drunk ” -- Owner, Small Construction Company “ There’s plenty we already do for this.” -- Pilot # Interviews: 68 Exploring B2B
  10. “ I want this for every one of my officers! ” --Todd Jermstad Chief of Probation Bell County, Texas B2B Eureka!!! # Interviews: 115
  11. First Sale $9,000 # Interviews: 115
  12. 10 M People on Court-Ordered Supervision 4 hrs/wk Saved per Probation Officer $8 B Total Addressable Market # Interviews: 68 Pivot to B2B
  13. Validating Signals “How long until this is on my phone?” --Sheriff Day “1 year” -- HGN Labs “HURRY UP!” -- Sheriff Day # Interviews: 129
  14. Second Sale $19,200 # Interviews: 129
  15. Alex Popof Founder and CEO, Visual Labs # Interviews: 162Understanding the Sales Cycle Alex Popof, Founder and CEO of Visual Labs 2 3 4 61 5 Month … hope and patience ... Trade Show Follow Up with Decision Maker Customer Key Leader Webinar 30 Day No-Cost Trial Renewal and PO
  16. Minimum Viable Product Scheduling # Interviews: 162
  17. Minimum Viable Product Testing # Interviews: 162
  18. Minimum Viable Product Notifications # Interviews: 162
  19. Minimum Viable Product Reporting # Interviews: 162
  20. Partners and Resources “ Apply for fast track! ” # Interviews: 179
  21. # Interviews: 185
  22. # Interviews: 185
  23. Next Steps We have formed a Delaware C-Corp Hopeful for NIH SBIR Grant for $1.15M in November 2018 Revenue Generating September 2019
  24. Thank You!
  25. Thank You! Closed-eye function not yet available Cross-eye function not yet available Look at your finger! Best User! Look at your finger!
  26. Appendix

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