Market Research_Cloth Market_Burrabazar Market_MBA
•Download as PPTX, PDF•
1 like•535 views
A market research campaign at thee biggest market in Asia.
Recommended
More Related Content
Similar to Market Research_Cloth Market_Burrabazar Market_MBA
Similar to Market Research_Cloth Market_Burrabazar Market_MBA (20)
Recently uploaded
Recently uploaded (20)
Market Research_Cloth Market_Burrabazar Market_MBA
- 2. CITY SCAN Market : Burrabazar Cloth Market Sayantan Singha Sidhartha Shankar Saha Sromona Chowdhury Prashant D’cruz Farha Jahan Anand Kumar
- 3. “Anything and everything is available at Burrabazar… Even the tiger’s eye is available here if you pay the right price” • The Biggest Wholesale Market in Asia • Started off as a yarn and textile market • Market Timing = 10am-8pm Sutanuti Haat Bazar Kolkata Burrabazar
- 4. WHY BURRABAZAR? 90 % • Well known • Connectivity • Biggest and Oldest market Of them said they got the shops from their ancestors
- 5. THE PRODUCTS Saree Salwar Suits Woollen Clothes Lehenga No Brand Specific “Yahan sab bikta hain” The products dominating the market are:
- 6. THE SUPPLY CHAIN Manufacturers Wholesalers Retailers • Benaras - Silk • Bangalore - Chiffon • Cheaper Materials - Surat Saree • Bangalore • Mumbai • Surat Salwar Suits • Hyderabad • Chandigarh • China Woollen •Surat •MaharastraLehenga
- 7. THE SUPPLY CHAIN Transportation Train Road Shipping Manufacturers Warehouses • They are Nearby • Own warehouse
- 8. THE SUPPLY CHAIN Wholesalers Customers Retailers No Special Discount 2 Months Is the time period for keeping credit
- 9. DEMAND The demand is estimated by experience. During Puja, Diwali & Eid During Rainy Season
- 10. PRICING Price increases when the supply is low 5-7% Max 10% Wholesalers’ profit percentage 35%- 40% Retailers’ profit percentage
- 11. Wholesaler Retailer Buying price = 1000 Buying price = 1,113 Transportation Cost (1%) = 10 Profit (40%) = 445 Misc. Expense (5%) = 50 Profit (5%) = 53 Total = 1,113 Total = 1,558 COST SHEET
- 12. 0 5000 10000 15000 20000 25000 30000 35000 Lehenga Salwar Saree Blanket 22000 800 2000 1450 30800 1120 2800 2030 PRICE COMPARISON Wholesale Price Retail Price
- 13. TURNOVER 50 Crore Is the yearly turnover at the big wholesale stores 10 Crore Is the yearly turnover at the medium sized wholesale stores 15 Lakhs Is the yearly turnover at the retail stores
- 14. SWOT ANALYSIS SWOT Strength Weakness Opportunity Threat • Market Size • Connectivity • Prices • Goodwill • Unorganised • Congested • High Crime Rate • Poor Infrastructure • Brand consciousness • Harassment • Accident prone • Betterment of infrastructure • Online portal
- 17. Questionnaire Location Why is the location selected by you all? What are the advantages of this location? Product What are the different kinds of cloths available here? What are the different brands available in the market? Supply Chain Where of these products are manufactured? Which mode of transport is used to bring the material? Who are the regular customers? How much bulk buying happens on everyday basis? What are the different terms of trade? Season Which time of the year is the peak time? How do you understand the demand? How much is the estimated turnover of a week?
- 18. THANK YOU!