Abstract:- Imagine an industry that does not have an HR record for its employees. How do you comply with the Affordable Care Act's (ACA) health insurance eligibility determination when you don't know when someone started or stopped working for a particular company? That is the situation that the entertainment industry faced in 2013 as the ACA loomed on the horizon. Entertainment Partners, the largest provider of payroll and other related services to the entertainment industry for its production workforce set out to solve the problem. We coordinated across all of the industry's payroll providers, created a data analytics engine that ingests, aggregates and analyzes millions of transactions and determines which of their production workers meets the ACA eligibility criteria. We help the industry stay in compliance and avoid costly government penalties and we used Big Data to solve the problem.

1. LIGHTS, CAMERA, ANALYTICS!

2. Hollywood knows how to make great content.
Copyright © 2017 Entertainment Partners. All rights reserved.

3. More content is being produced than ever before

4. Hundreds of thousands are employed in production each year.

5. However, production personnel need help with the
non-creative side of creating content.

6. What is the ACA?
• aka “Obamacare” – a federal law
that went into effect in 2015
• Employers required to offer
affordable health insurance to
Employees
• Individuals required to obtain
health coverage
• Enforced via complex new tax
forms which must be filed
annually with the IRS
• Hefty penalties for non-
compliance

7. The ACA applied to Entertainment
• ACA requires employment be
measured at the highest level (i.e.,
the Parent Company of the Prod
Companies)
• Employer = Production Company
• Employees work from project to
project across different Production
Companies that sometimes roll up
to same Parent Company
Hires and Lays-Off
Employees
Obligated To Offer
Insurance and Report
to IRS
Determination of
Obligation to Comply
with the ACA
Parent
Company
Production
Company A
(Legal Entity)
Project 1
(Show, Movie)
Project 2
(Show, Movie)
Production
Company B
(Legal Entity)
Project 3
(Show, Movie)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

8. What’s the Problem?
• Projects use different Payroll
Providers who are the “Employer of
Record” (for W2 purposes)
• W2 Employers are Co-Employers
with Production Companies, BUT
they are not the obligated party
under the ACA to offer insurance or
report to the IRS.
• Production Companies do not have
visibility into employees work
history across various projects that
roll up to the same Parent Company
• There is no single HR record with
definitive start & end dates at the
Parent Company level for each
Employee
Hires and Lays-Off
Employees
Obligated To Offer
Insurance and Report
to IRS
Determination of
Obligation to Comply
with the ACA
Parent
Company
Production
Company A
(Legal Entity)
Project 1
(Show, Movie)
Project 2
(Show, Movie)
Production
Company B
(Legal Entity)
Project 3
(Show, Movie)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Payroll
Provider Z
Payroll Provider X Payroll Provider XPayroll Provider Y

9. Additional Complexities
• New Tax Forms also require
information regarding Insurance
Offers and Enrollment
• Must determine union/non-union
status and collect data from
multiple Insurance providers in
order to properly prepare new tax
forms
Hires and Lays-Off
Employees
Obligated To Offer
Insurance and Report
to IRS
Determination of
Obligation to Comply
with the ACA
Parent
Company
Production
Company A
(Legal Entity)
Project 1
(Show, Movie)
Project 2
(Show, Movie)
Production
Company B
(Legal Entity)
Project 3
(Show, Movie)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Payroll
Provider Z
Payroll Provider X Payroll Provider XPayroll Provider Y
Union Employees
Non-Union Employees
(different insurance sources)

11. The Solution
Collect and Aggregate detail
Payroll transactions and
Benefits Info from
Various Sources
Benefits Provider(s)
Payroll Provider(s)
Entertainment
Partners
EP Cares
Other Insurance Providers
Production Company /
Studio “in-house”
Payroll
Cigna
Anthem
Aetna
Other
Payroll
Provider
Other
Payroll
Provider
Other
Payroll
Provider
BIG DATA Analytics to the Rescue

12. Financial
Services
Production
and Back-
Office Tools
Insurance
Services
Compliance
Entertainment
Partners
Thought-leaders and
solution providers to the
Entertainment Industry

13. Big Data Analytics To The Rescue
Collect and Aggregate detail
Payroll transactions and
Benefits Info from
Various Sources
Align data and
determine Full-time
Employees Offered
or Not Offered
Benefits
Benefits Provider(s)
Payroll Provider(s)
Entertainment
Partners
EP Cares
Other Insurance Providers
Production Company /
Studio “in-house”
Payroll
Cigna
Anthem
Aetna
Other
Payroll
Provider
Other
Payroll
Provider
Other
Payroll
Provider

14. Current Topology
8/30/2017 Confidential 14
multiple data sources
In House
Operational
Data Store
Consolidate &
Clean up data
ACA rules calculation
& aggregation
Enterprise Data Lake
ACA Reports
Data
Stores
users
Self Serve
Ad Hoc Analytics

15. Technology Evolution In Motion
8/30/2017 Confidential 15
Business rules
Data aggregation
Trending
Modeling
Enterprise Data Lake
Enterprise Data Warehouse
Machine Learning – maximizing
human interaction experience and
effectiveness
Nature Language
processing supports
verbal, texting &
chatting
Ubiquitous search capability
provides fast and educated
contents
Data
Stores
access information
anytime, anywhere,
multiple methods
Self Serve Tool

16. Other Uses
Production Companies are demanding more insights and
compliance with laws is becoming more complex:
• Predictive Analytics – with 40+ years of data in a central
repository, EP can provide additional intelligence to assist
with smarter decision-making in content creation
• Workforce Analytics: understanding who is working where
and eligible for which benefits

17. The Talent Acquisition team led by Gillian Diamond
recruits for technology positions and is always
looking for candidates.
Please check out www.ep.com and go to careers to see
current positions listed. Also check out our social media
pages on Twitter and Instagram at @epworklife.
Copyright © 2017 Entertainment Partners. All rights reserved.

18. Q & AQ & A
Copyright © 2017 Entertainment Partners. All rights reserved.