1. CUSTOMER JOURNEY MAP
Name :- Satyabrat panda
Branch:- Information
Technology(IT-B)
Roll no:- 22951A1283
2. CUSTOMER JOURNEY MAP
Awareness
Stage
Consideration
Stage
Decision
Stage
Service
Stage
Advocacy
Stage
What is customer
thinking or
feeling?
-Confused and
have some doubt
about it as they
don’t know what to
do next
-have fear that
their ward may
fail in the exam
-Wondering
about the
price and
quality of
examination
-Wondering
what
documents are
required for
application
-Are fully satisfied
with the classes
and procedures
feel happy about
their choice
What is
customer’s action?
-Search online as
well as offline for
some good
universities
-Searching for
more info about
it
-Entering the
shopping
stage on
website
-Email
customer
service
-Entering desired
university
What or where is
the customer
searching?
-They might be
searching on the
Internet
- Study-Next
website
-Price and
class schedule
on the Study-
Next website
-Customer
Service
Department of
the company
- Study Next
website success
story page and all
the achievements
and goals that the
company has
achieved
How will we move
the customer
along his or her
journey with us in
-Run ads on all the
social media
platform and
offline
advertisement as
-Website which
shows list of
universities in
different
countries
-Show time
and date for
all the
upcoming
exam
- Pre-emptive
“Documents
Required”
emails sent
prior to exam
-Ask customer to
give their honest
review and
suggestions about
the website