Happiness - 2018 SATO Partner Day
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Laurent Lassus, Marketing Manager of SATO Europe introduces the 2018 SATO Partner Day in Budapest
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Happiness - 2018 SATO Partner Day
- 1. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 1 15/06/2018 Laurent Lassus General Manager Marketing & Product Management, SATO Europe
- 2. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 2 Welcome!! 15/06/2018
- 3. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 3 15/06/2018
- 4. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 4 Welcome!! 15/06/2018 Welcome to Budapest!! Welcome to SATO!!
- 5. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 5 Last meeting was in 2015 15/06/2018
- 6. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 6 15/06/2018
- 7. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 7 15/06/2018
- 8. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 8 Make a breakthrough with emotional intelligence 15/06/2018
- 9. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 9 Emotions and B2B? Are you sure? • Consumers emotionally connected to B2C brands 10 to 40%* • Customers Emotionally connected to B2B brands 40 to 70%* 15/06/2018 *study sponsored by Google and CEB
- 10. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 10 What does this have to do with SATO? What about SATO? 15/06/2018
- 11. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 11 SATO Global Reach 5,012SATO Group employees N°1 N°2 113.4Bil. Producer of variable data labels Share of barcode label printers (N°1 in Japan) Consolidated sales (in Yen) € 875 mil $ 1.02 bil Representative < Ryutaro Kotaki, President and CEO of SATO Holdings, President of SATO Corporation Hayato Shindo, Head of Europe, SATO Europe > *Source: Chunichisha. “Whole Picture of the Printer Market Report 2017”(As of March 31, 2018)
- 12. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 12 SATO Group Global Network
- 13. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 13 15/06/2018
- 14. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 14 PRODUCT RANGE PRINTERS Thermal, Barcode, RFID, Laser Industrial printers Desktop printers Mobile printers Print engines CONSUMABLES Labels & Tags, Linerless, Econano, IDP, Ribbons, Wristbands SOFTWARE Application Enabled Printing (AEP), Nicelabel, Emulation, Oracle/SAP connecting software MAINTENANCE SATO Value Support, SOS – Alerte, Hotline COMPLETE SOLUTION P&A systems, Accessories, Scanners, Portable Terminals, Hand Labellers
- 15. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 15 Financial Highlights • FY2016 consolidated sales • Sales information 87,256 96,773 99,831 105,504 106,302 (Millions of JPY) • By region Healthcare Food Others Retail Logistics Public sector Manufacturing 7.9 % 9.9 % 10.0% 18.9 % 19.9% 30.3 % 3.1 % Printers Maintenance serviceSystem devices, software, etc. Consumables 9.9% 19.5% 61.1% 9.5% Americas Europe Asia and Oceania Japan 11.8% 12.8% 63.4 % 12.0%
- 16. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 16 • Streamline operations • Empower workforces with accurate data • Help customers reduce their environmental impact • Provide reassurance (food safety, patient safety) • Build emotional connections SATO is a leading global provider of Auto-ID solutions that connect people, goods and information. We serve a diverse range of customers, delivering end-to-end solutions that:
- 17. © 2018 SATO HOLDINGSCORPORATION.All rights reserved. 17 Empowering our customers to improve their business • Traceability across the supply chain • Labour and resource savings • Identifying root issues through on-site expertise + hands-on Genbaryoku approach • Cutting-edge auto-ID and labelling technologies to unleashing the power of IoT
- 18. Thank You & Questions © 2018 SATO HOLDINGS CORPORATION. All rights reserved. Specifications subject to change without notice. Any unauthorized reproduction of the contents of this presentation, in part or whole, is strictly prohibited. SATO is a registered trademark of SATO HOLDINGS and its subsidiaries in Japan, the U.S. and other countries. All other trademarks are the property of their respective owners.
Editor's Notes
- Thanks Jo for the introduction, thank you so much… “Look, I have a bad feeling about this, I was talking to Jo and she said she weas going to tell a joke before I spoke … but instead she just… introduced me.” Anyway Anyway Dear all, Welcome! Willkommen, Bienvenue, bienvenidos, benvenuti, velkommen I’m so happy to see you again! See already a heart, isn’t this cute? I love it, just love it… This conference is all about emotions and we already start
- And love is a stong emotion and you can see already around your neck (Click) SATO loves you! Yes we do, thaks for being here…
- So once again (Click) Welcome It has been such a long and I’m so glad to see you. Welcome to Budapest and Welcome to SATO Wow I was telling my wife how nervous I was about today. She said don’t be charming or witty, just be yourself”.
- As I said long time ago right? (click) Who was with us in Paris? Those who attended the Paris Meeting IN 2011115555…., please raise your hands wow nice okay keep your hands up… Those who didn’t attend you can do their pockets now :D
- yes yes good okay well stand up all of you because under your chair there is this pile of paper – they are colourfull and you’ll find emotions printed on them. pick that up, yes stand up stand up keep on your feet, please all of you all of you I can see, everyone still sitting yes everybody I'll show you - show the sheets of paper to me yeah all right - okay now you're gonna do something you gon turn these into paper balls right - good all five or six of them yeah that's all you do now just turn and keep them in your hands don't spread them on the floor it's a lovely sound this is really - nice Oh unexpected unexpected okay now you're supposed to have these four or five or six balls in you and nothing else so it's easy to put these books away right that's necessary and keep on standing up don't sit all right yeah you have to show me the balls show your balls Oh unexpectedly good good all right now I'm gonna explain you what this is - this is ammunition - right and it's meant to hit – You can through your emotions! so this nice man sitting two rows in front of you - you can try hit him right to attract some attention or the colleague or boss that sits next to you finally you're allowed to hit him right that's what we got to do not yet not yet so concentrate pick your target that no you were right okay pick your target and I'll give you a sign and then you start right nothing no not yet not yet because you have only five of these cannonballs and use them really good okay first of all I'm gonna give you light secondly I'm gonna give you music
- whoa all right yeah push the balloons - here why not oh yeah you can keep it - keep it no problem yeah you can keep it - as well okay sit down sit down – all right within about ten seconds you all turned in this bunch of idiot teenagers just by the blink of an eye so this behavior popped up by giving your emoitions out That is great because today is all about Making a breakthrough with emotional intelligence
- Making a breakthrough with emotional intelligence What does this mean?
- Consumers frequently express their love for brands (think Apple and Netflix) but how often do enterprise customers proclaim their devotion to a vendor? Not that often. Emotional connections between clients and vendors may be less obvious but emotion ultimately plays a significant role in B2B purchase decisions. The challenge is to cut through complex, multi-buyer sales processes and connect with customers. Here’s how companies are doing just that. B2C brands may evoke strong feelings among consumers, but other studies suggest B2B customers are even more emotionally connected to their vendors and service providers. Of the hundreds of B2C brands studied (like brands like L’Oreal, Target, and McDonald’s ), emotional connections with consumers tended between 10% and 40%. Seven of the nine B2B brands studied surpassed the 50% mark (like Cisco, Accenture, Oracle, and Deloitte). B2B purchasers are almost 50% more likely to buy a product or service when they see personal value (i.e. opportunity for career advancement or confidence and pride in their choice). When asked “do you see a real difference between suppliers and value the difference enough to pay for it?” just 14% of B2B businesses answered yes (suggesting perceived business value is only a small part of the decision-making process) On average, B2B buyers are significantly more emotionally connected to their vendors and service providers than consumers. Why is that? One explanation lies in the decision-making process. While it’s true that many people in an organization might be involved in making a purchase decision, for the key stakeholders, a B2B purchase includes personal risks. If the purchase decision goes badly, stakeholders risk losing time and credibility or worse—their jobs. With so much at stake, it’s understandable that people feel a stronger connection to a vendor as compared to a consumer brand. Transparency Goes a Long Way Furthermore, although B2B buying is often perceived as a rational, data-driven endeavor, the decisions are still influenced by a complex mix of instinct, emotion, and reason. “People buy from people, not from companies. Therefore emotional connectivity is an important part of any business decision.” However, the way people form connections has changed. Years ago, when we were in business, the popular wisdom was that you had to play golf because most deals were being made in person, on the golf course. Now, people are forming impressions about you and your company even before the first meeting. In today’s hyper-connected, digital-first world, buyers can quickly identify the leading vendors in a field and determine which ones meet the company’s needs. (click)
- Those were valid questions and instead of answering to those questions I could have spend time telling you all about SATO (Click)
- Definition of "variable data labels" for your reference. We base our definition on that of Alexander Watson Associates (AWA), a leading market research firm for specialty paper, film, packaging, coating and converting. The Japanese labeling trade paper Label Shimbun defines them the same way. AWA classifies the categories of labels as: 1. Pressure-sensitive 2. Glue Applied 3. Sleeving 4. In-mold 5. Others Variable data labels fall under pressure-sensitive labels. AWA calls them "variable information printing labels." Variable information printing labels are defined as: "Labels in blank or pre-printed format that allow for printing of data at point of use, e.g. check weight labels, pricing labels, identification labels, etc." So, any labels with an adhesive that are printed at point of use on blank or pre-printed media with variable data such as barcodes, date, price, lot number, etc. are considered variable data labels. For SATO, this includes shipping labels, weight labels, name plate labels, tags, price tags, shelf labels, ingredient labels, hand labeler labels, etc.
- I could have told you about our Worlwide footprint (click)
- And our European footprint (click)
- I could have told you all about our products and how fantastic they are… Well, okay I will tell you more about that later… (click)
- I could have shown you how great our Financial resutls look like… Oops I think I did again… But know what matters the most is what our future is looking like and how will we be successful together!
- This is why I want to highlight our SATO DNA
- And you are our customers and you are our most valued Parnters. Once again I’m so happy you are here today with us. So We will take you to a journey that will show you the future ahead of us, what is the current market situation and what will sATO bring to the market and how we will better support your business. We will explain what Genbaryoku means and show you how it works successfully. And after some speed talking sessions, we will talk about the most importatn factor, the human factor and Generation Z. So thank you for listemning to me and I hope I kept you awake after a difficult wake-up and after last night’s diner. And you know what? Ill be back… (click)